BCOM Final
Which of the following is the least clear statement of purpose?
"The purpose of this report is to analyze four potential investments."
When using the AIDA approach to persuasion, which of the following would be the best opening to your message?
How would you like to save up to 70% on prescription drugs?
A woman returns a formal dress to your store. It is stained and has a rip at the hem line, but she says she is returning it unworn because it doesn't fit. Which of the following would be the best way to inform her of your refusal to give a refund?
Restate her complaint to let her know you understand it, explain as positively as possible that you are unable to accept the return of damaged merchandise, and recommend a tailor who can fix the tear and alter the dress for her.
Which of the following statements best reflects the "you" attitude?
You will have your merchandise by July 15 if you send us your check for $25 today.
When making a routine request, you should begin with
a clear statement of the main idea or request
A public corporation filing a quarterly tax report would be providing
a compliance report
Culture influences a person's understanding of
all of the above
Nonverbal signals play a vital role in communication because they can ________ a verbal message.
all of the above
Email hygiene refers to
all the efforts companies make to keep email clean and safe
When you prepare a speech or presentation, your first step involves
analyzing the situation
In general, the best persuasive messages ________ the audience's potential resistance.
anticipate and address
When you react ethnocentrically, you
assume that your culture is superior to others
Ethnocentrism can be overcome in part by
avoiding assumptions
When it comes to length, an application letter should
be short-no more than three paragraphs
When selecting the right medium for a report, you should
choose the one that reflects your audience's expectations.
To make your communication more effective
clearly address your audience's wants and needs-not yours
The primary difference between constructive feedback and destructive feedback is
destructive feedback delivers criticism with no guidance for improvement.
Effective text slides should do all of the following except
display your entire speaking script
A reliable employee you supervise has come to speak with you about a leave of absence related to personal issues. To understand her feelings and needs, you should engage in ________ listening.
empathic
If you encounter a group member who is resistant to change,
empathize with his or her concerns
In participative management
employees are involved in the company's decision making
One important goal of a buffer is to
establish common ground with your reader.
To convey meaning in a low-context culture such as the one existing in Germany, people rely more on
explicit verbal communication
True or false? "Feb. 10th 2013" is the correct way to type the date in a letter.
false
True or false? A memo should always contain a complimentary close and a signature.
false
True or false? In formal business reports, every page should have a page number printed in the top right-hand corner.
false
Employers use preliminary screening interviews to
filter out applicants who're not a good fit for the job.
In the first step of the communication process, the sender
has an idea
In the Interest and Desire sections of a solicited application letter, discussing each requirement specified in the job ad
helps demonstrate your understanding of the employer's needs.
The subject line of an email message
helps recipients decide whether or not to read the message
The closing section of a positive message
highlights a benefit to the audience or expresses goodwill
In marketing and sales messages, the best way to handle potential objections is to
identify them up front and try to address as many as you can
Using the indirect approach, the negative news comes
immediately after the reasons
Analytical reports for skeptical audiences should generally follow the ________ approach.
indirect
The two most common purposes of business presentations are to
inform and persuade
An employee who writes a report on her experiences during last week's sales calls is preparing a(n)
informational report
When it comes to nonverbal communication,
it pays to be careful, since others might interpret things very differently than you intended.
A clearly unethical (perhaps illegal) choice is an ethical __________________.
lapse
Selective listening refers to
letting one's mind wander until something personally relevant is said
Social networking technologies can help a company create communities of practice that
link employees with similar professional interests throughout the company
Most persuasive messages combine
logical and emotional factors
A poorly written buffer
misleads the reader into thinking good news follows
Compared to low-context cultures, high-context cultures tend to take a(n) ________ approach regarding the meaning of business contracts.
more flexible
Most employers interview an applicant ________ before deciding to make a job offer.
multiple times
Most routine messages are
neutral
Sources of secondary information include
newspapers and periodicals
Which of the following statements about nonverbal communication is false?
nonverbal signals will allow you to "read someone like a book"
The best salutation for an application letter is
one that addresses a specific individual by name.
If you have 10 minutes or less to deliver a presentation, you should
organize your presentation as you would a brief written message.
In high-context cultures,
people rely more on nonverbal circumstances and cues to convey meaning
In the reasons section of a negative message, you should
present enough detail for the audience to understand your reasons.
In the middle section of a job application letter, you should
present your strongest selling points in terms of their potential benefit to the organization.
When it comes to writing messages in today's business environment,
printed letters are still used for external communication
The first step in the basic listening process is ________ the message.
receiving
In the final paragraph of your application letter you should
request an interview and provide contact information.
One important element of basic email etiquette is to
respect the chain of command
In a positive message, the main idea is presented
right at the beginning of the letter
Group members who are motivated mainly to fulfill personal needs play a(n) ________ role.
self-oriented
In marketing and sales messages, what is the primary difference between selling points and benefits?
selling points focus on the product rather than the user
The buffer of a negative message
should be neutral and noncontroversial
An effective approach to presenting the benefits of a product is to
show them in a list or a table, identifying each feature and describing the benefits it offers.
The term groupthink refers to
the willingness of individual group members to withhold contrary or unpopular opinions, even when those objections are legitimate, and to go along with majority opinion.
Communication is a process of
transferring information and meaning
True or false? If you are writing a business letter to someone you know well, it is acceptable to use his or her first name in the salutation
true
True or false? Messages can be unethical simply because certain details have not been included.
true
True or false?In the signature block of a business letter, three blank lines are left between the complimentary close and the sender's typed name.
true
Which of the following is the best example of an effective email subject line?
website redesign is on schedule
When introducing yourself to someone in a business context, you should always include a brief description of
your role in the company