BCOM Final

Which of the following is the least clear statement of purpose?

"The purpose of this report is to analyze four potential investments."

When using the AIDA approach to persuasion, which of the following would be the best opening to your message?

How would you like to save up to 70% on prescription drugs?

A woman returns a formal dress to your store. It is stained and has a rip at the hem line, but she says she is returning it unworn because it doesn't fit. Which of the following would be the best way to inform her of your refusal to give a refund?

Restate her complaint to let her know you understand it, explain as positively as possible that you are unable to accept the return of damaged merchandise, and recommend a tailor who can fix the tear and alter the dress for her.

Which of the following statements best reflects the "you" attitude?

You will have your merchandise by July 15 if you send us your check for $25 today.

When making a routine request, you should begin with

a clear statement of the main idea or request

A public corporation filing a quarterly tax report would be providing

a compliance report

Culture influences a person's understanding of

all of the above

Nonverbal signals play a vital role in communication because they can ________ a verbal message.

all of the above

Email hygiene refers to

all the efforts companies make to keep email clean and safe

When you prepare a speech or presentation, your first step involves

analyzing the situation

In general, the best persuasive messages ________ the audience's potential resistance.

anticipate and address

When you react ethnocentrically, you

assume that your culture is superior to others

Ethnocentrism can be overcome in part by

avoiding assumptions

When it comes to length, an application letter should

be short-no more than three paragraphs

When selecting the right medium for a report, you should

choose the one that reflects your audience's expectations.

To make your communication more effective

clearly address your audience's wants and needs-not yours

The primary difference between constructive feedback and destructive feedback is

destructive feedback delivers criticism with no guidance for improvement.

Effective text slides should do all of the following except

display your entire speaking script

A reliable employee you supervise has come to speak with you about a leave of absence related to personal issues. To understand her feelings and needs, you should engage in ________ listening.

empathic

If you encounter a group member who is resistant to change,

empathize with his or her concerns

In participative management

employees are involved in the company's decision making

One important goal of a buffer is to

establish common ground with your reader.

To convey meaning in a low-context culture such as the one existing in Germany, people rely more on

explicit verbal communication

True or false? "Feb. 10th 2013" is the correct way to type the date in a letter.

false

True or false? A memo should always contain a complimentary close and a signature.

false

True or false? In formal business reports, every page should have a page number printed in the top right-hand corner.

false

Employers use preliminary screening interviews to

filter out applicants who're not a good fit for the job.

In the first step of the communication process, the sender

has an idea

In the Interest and Desire sections of a solicited application letter, discussing each requirement specified in the job ad

helps demonstrate your understanding of the employer's needs.

The subject line of an email message

helps recipients decide whether or not to read the message

The closing section of a positive message

highlights a benefit to the audience or expresses goodwill

In marketing and sales messages, the best way to handle potential objections is to

identify them up front and try to address as many as you can

Using the indirect approach, the negative news comes

immediately after the reasons

Analytical reports for skeptical audiences should generally follow the ________ approach.

indirect

The two most common purposes of business presentations are to

inform and persuade

An employee who writes a report on her experiences during last week's sales calls is preparing a(n)

informational report

When it comes to nonverbal communication,

it pays to be careful, since others might interpret things very differently than you intended.

A clearly unethical (perhaps illegal) choice is an ethical __________________.

lapse

Selective listening refers to

letting one's mind wander until something personally relevant is said

Social networking technologies can help a company create communities of practice that

link employees with similar professional interests throughout the company

Most persuasive messages combine

logical and emotional factors

A poorly written buffer

misleads the reader into thinking good news follows

Compared to low-context cultures, high-context cultures tend to take a(n) ________ approach regarding the meaning of business contracts.

more flexible

Most employers interview an applicant ________ before deciding to make a job offer.

multiple times

Most routine messages are

neutral

Sources of secondary information include

newspapers and periodicals

Which of the following statements about nonverbal communication is false?

nonverbal signals will allow you to "read someone like a book"

The best salutation for an application letter is

one that addresses a specific individual by name.

If you have 10 minutes or less to deliver a presentation, you should

organize your presentation as you would a brief written message.

In high-context cultures,

people rely more on nonverbal circumstances and cues to convey meaning

In the reasons section of a negative message, you should

present enough detail for the audience to understand your reasons.

In the middle section of a job application letter, you should

present your strongest selling points in terms of their potential benefit to the organization.

When it comes to writing messages in today's business environment,

printed letters are still used for external communication

The first step in the basic listening process is ________ the message.

receiving

In the final paragraph of your application letter you should

request an interview and provide contact information.

One important element of basic email etiquette is to

respect the chain of command

In a positive message, the main idea is presented

right at the beginning of the letter

Group members who are motivated mainly to fulfill personal needs play a(n) ________ role.

self-oriented

In marketing and sales messages, what is the primary difference between selling points and benefits?

selling points focus on the product rather than the user

The buffer of a negative message

should be neutral and noncontroversial

An effective approach to presenting the benefits of a product is to

show them in a list or a table, identifying each feature and describing the benefits it offers.

The term groupthink refers to

the willingness of individual group members to withhold contrary or unpopular opinions, even when those objections are legitimate, and to go along with majority opinion.

Communication is a process of

transferring information and meaning

True or false? If you are writing a business letter to someone you know well, it is acceptable to use his or her first name in the salutation

true

True or false? Messages can be unethical simply because certain details have not been included.

true

True or false?In the signature block of a business letter, three blank lines are left between the complimentary close and the sender's typed name.

true

Which of the following is the best example of an effective email subject line?

website redesign is on schedule

When introducing yourself to someone in a business context, you should always include a brief description of

your role in the company