BUS 151 FINAL
drew patron bough anAZPX brand skateboard because all of the other guys were buying them. pastern was influenced by a ___ factor
social
a ___ is the financial statement that is used to assess the sources and uses of cash flow during the year
statement of cash flow
the owner of mercy appraisal company hall a ribbon cutting event when he opened his new business. he invited city dignitaries representatives form all the news media and anyone who might have need of his services to the event the goals of his promotion was most likely to
create awareness
which of the following is the best example of a current asset for a university bookstore
credit card charges by book buyers
the ratio of total current assets to current liabilities is called the ___ ratio
current
Topik is a product that is sprayed on thinning hair and makes the hair appear thicker. The manufacturer had identified its potential market as blue collar workers who earn less than $30,000 per year are divorced and who like to think of themselves as weekend athletes. which segmentation variables are being uses to identify the Topic target market.
demographic and psychographic
financial institutions ca be divided into tow broad categories these are ___ institutions
depository and nondepository
the idea behind ___ is the need that criminal investigators have for examining evidence on computer hard drives such as e-mails or databases in order to build cases against embezzlers and others
digital forensics
the ___ is a series of marketing entities through which goods and services pass on their way form producers to end users
distribution channel
the banking act of 1933 gave the federal reserve system the authority to
do all of the above
U.S. banks have had no trouble competing successfully against foreign banks
false
a good marketing strategy should carry a product through all stages of the product life cycle
false
a term loan is a loan with a maturity of less than a year
false
buying cannon brand cameras because quarterback Archie Manning promotes that brand is an example of the use of benefit segmentation
false
in finance the potential for loss is called probability
false
investments banker is another term for stockbroker
false
one to one marketing os synonymous with database marketing
false
publicity is any information that a company issues to the media that is paid for by the company
false
sales made but for which payment has not yet been collects are called accounts
false
selling a firms accounts receivables to a financial institution at a discount is called counter trading
false
software piracy relates to transferring programs and information form hard disks to floppy disks
false
the final stage of the selling process is closing the sale
false
the frequent reference to chiles restaurants on the television show the office is probably an example of co marketing
false
the three tools used by the federal reserve to manage monetary policy are reserve requirement the prime rate and the discount rate
false
trade credit is credit extended to the buyer by the seller. it is entered in the buyers books an an account receivable
false
financial intermediation is the process in which
financial institutions act as intermediaries between the suppliers and demanders of funds
which statement describes the major drawback to the use of debt financing
financial risk os always a possibility with debt financing
competing against foreign banks can be difficult foe U.S. banks because
foreign banks are subject to fewer regulations than U.S. banks
U.S. carburetor inc makes natural gas and gasoline prewires generators assume the company has $100,000 in net sales foe the week is September 11 cost of gos sold was $42,000 on an income statement the remaining $58,000 would be classifies as the
gross profit
how would you describe the relationship between NYSE and NASDAQ
heated competitors
which of the following is not a typical task preformed by a supply chain manager
hiring packers and drivers
a ___ is a summary of what a company has earned and spent over a given period
income statement
General Electric saves $1.6 billion per year by using its private operate network that links tis 340,000 employees. another name for this network that operates behind a firewall is an
intranet
the primary activity of ___ is underwriting
investment bankers
___ management focuses on gathering and sharing an organizations collective knowledge to improve productivity and foster innovation
knowledge
it is paramount for a dentist to provide the best patient care possible. the dental assistant even though he or she ay perform unskilled work such as fitting a patient with a bib must also know the proper use of surgical and sterilization techniques to ensure patient safety. formally educated dental assistants have the knowledge to understand the difference between sterilization and disinfection and the relative importance of both since such are nearly always performed by dental assistants a dental assistant a dental assistant can be identified as
knowledge worker
thing of value owned by a firm are called its
liabilities
ocean spray first introduces cranberry juice drinks. then it introduced crabapple (a cranberry and apple juice mix) also sold under the ocean spray brand. this is an example of
line extension
making sure that enough cash is on hand to pay bills as they come due and to meet unexpected expenses is called cash
management
which of the following products would be correctly described as being in the decline stage of their product life cycle
manual typewriters
which of the following is not a type of retailer
manufactures representation
____ is the process of planning and executing the conception pricing promotion and distribution of ideas good and services to create exchanges that satisfy individual and organizational objectives.
marketing
the primary goal of the financial manager is to
maximize the value of the firm to its owners
the most important function of the federal reserve system is carrying out ___ policy
monetary
___ if anything (regardless of form) that is acceptable as payment for goods and services
money
Larrys kite shack operates on the Florida beaches during the tourist season last year Larry sold $25,000 worth of kites his cost of goods was $7,000 and he paid himself a salary of $20,000 on an income statement Larrys business would have a
net loss
after all expenses have been subtracted form revenues on income statement the final figure or bottom Line is called the ___ when it is a positive number
net profit
a group of two or more computer systems linked together by communications channels to share data and information is called a computer
network
a LAN is a
network of computer systems that share the use of software and hardware
the brand name cover girl appeared in a young adult novel called Cathys book if found call (650) 2668233 one sentence in the book reads a killer coat of lipstick a line of cover girl lip gloss Procter and gamble promoted the novel at being girl.com web sit in exchange for the mention this is an example of
product placement
which of the following I snot one of the key characteristics required in order for money to be an acceptable medium of exchange
profitability
the ___ system is the first electronic bases stock market and the larger over the counter market
NASDAQ
financial manager
are described by none of the above
when nike donated $25000 to a low income area to provide job training it received free and positive ____ in the new media
publicity
the three principal tools of the federal reserve system are
reserve requirements discount rate and open market operations
the ____ is a specific group of consumers towards which a firm directs its marketing efforts
target market
the three main types of unsecured short term loans are
trade credit, bank Loans and commercial paper
consumer finance companies make loans to individuals commercial finance companies make loans to businesses
treu
In the product development process most companies utilize the concepts of brainstorming screening and test marketing
true
a distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users
true
a mortgage loan is a long term loan that uses real estate as collateral
true
a target market is a specific group of consumers toward whom a firm directs its marketing effort
true
an intermediary that takes possession and title of goods is called a merchant wholesaler
true
blogs provide marketers with a real time dialogue with customers and an avenue to promote their products
true
by lowering the reserve requirements the federal reserve tries to make more money available for loans and stimulate the economy
true
examples of time deposits are saving accounts money market deposit accounts and certificates of deposit
true
frequent buyer clubs are common tools in relationship marketing
true
in finance the opportunity for a profit is called return
true
internet retailing is also called e retailing
true
money is authoring that is acceptable as a payment for goods and services
true
national banks must belong to the federal reserve system and must carry FDIC insurance
true
securities are investment certificates issued by corporation or governments
true
supply chain management play a dual role. its first role is as a communicator of customer demand that extended from the point of sale all the way back to the supplier. the second role is a physical flow process that engineers timely and effective movement of products
true
the FDIC monitors the baking practices of the institutions that it insures
true
the NYSE and NASDAQ are vying for supremacy in the U.S. securities markets
true
the U.S. bank provide better customer service and have access to more sources of funding than local bank in many countries
true
the first step in the consumer decision making process for buying sandals would be for the weather to turn hot and me to realize I have no footwear that dosent make my feet sweat
true
the goal of all promotion is to stimulate action
true
the idea behind bundling is to reach segment of the market that would not be reached as effectively if the product were sold separately
true
the internet is essentially a worldwide are network (WAN)
true
the nations insurance companies are major supplies of finds to the U.S. financial system
true
the strategy that is based on there demand for the product an the cost of producing it is called the pricing strategy
true
transmissions purchased by the snapper Inc. to build riding lawn mowers are called component parts
true
types of promotional goals include creating awareness increasing the user of products and identifying potential customers
true
___ is the process of buying securities form corporations and governments and reselling them to the public
underwriting
___ are distribution channel members that buy fishes products form manufacturers and sell them to retailers
wholesalers
which of the following statements describes an advantage that personal selling has over other forms of promotion
al of the above statement describe how personal selling is superior to other forms of promotion
accounting provides a framework for looking at
all of the above
when a firm goes public it must reveal such information as
all of the above
which of the following is an example of an advertising medium
all of the above
which of the following is an example of data security issue
all of the above
which of the following statements about. international banking is true
all of the above statements about international banking are true
Adam Hassib works foe the FDIC he arrives unannounced at member banks where he conducts audits of managerial and financial practices. Hassib is a
bank examiner
collecting data over a period of time an then processing the data all at the same time is called ___ processing
batch
which of the following is a consumer nondurable
breakfast cereal
an accountant who has a bachelors degree passes a test prepared by the professional organization AICPA and has a certain number of years of on-the-job training becomes a
certified public accountant
as a promotional tool podcasting offers the advantage to listeners of ___
convenience
Jay Pontiac an auto dealer wanted to develop a service reminder program in the form of brochures that could be sent to individual consumers. on the cover of each individualized brochure was an image of the customers vehicle the customers name and vehicle model name. inside was the estimated current mileage at the time of mailing recommended services for that vehicle based on the estimated mileage were also included. details service information was provided in the service history section of the brochure. on the back of the brochure were four coupons directly related to the service recommendations. Jay Pontiac used:
one to one marketing
with a ___ policy a company offers new products at a low price in the hope of achieving a large sales volume
penetration pricing
the blend of the marketers tools is called the five P's. which of the flowing is not one of the five P's
possession strategy