BUS 151 FINAL

drew patron bough anAZPX brand skateboard because all of the other guys were buying them. pastern was influenced by a ___ factor

social

a ___ is the financial statement that is used to assess the sources and uses of cash flow during the year

statement of cash flow

the owner of mercy appraisal company hall a ribbon cutting event when he opened his new business. he invited city dignitaries representatives form all the news media and anyone who might have need of his services to the event the goals of his promotion was most likely to

create awareness

which of the following is the best example of a current asset for a university bookstore

credit card charges by book buyers

the ratio of total current assets to current liabilities is called the ___ ratio

current

Topik is a product that is sprayed on thinning hair and makes the hair appear thicker. The manufacturer had identified its potential market as blue collar workers who earn less than $30,000 per year are divorced and who like to think of themselves as weekend athletes. which segmentation variables are being uses to identify the Topic target market.

demographic and psychographic

financial institutions ca be divided into tow broad categories these are ___ institutions

depository and nondepository

the idea behind ___ is the need that criminal investigators have for examining evidence on computer hard drives such as e-mails or databases in order to build cases against embezzlers and others

digital forensics

the ___ is a series of marketing entities through which goods and services pass on their way form producers to end users

distribution channel

the banking act of 1933 gave the federal reserve system the authority to

do all of the above

U.S. banks have had no trouble competing successfully against foreign banks

false

a good marketing strategy should carry a product through all stages of the product life cycle

false

a term loan is a loan with a maturity of less than a year

false

buying cannon brand cameras because quarterback Archie Manning promotes that brand is an example of the use of benefit segmentation

false

in finance the potential for loss is called probability

false

investments banker is another term for stockbroker

false

one to one marketing os synonymous with database marketing

false

publicity is any information that a company issues to the media that is paid for by the company

false

sales made but for which payment has not yet been collects are called accounts

false

selling a firms accounts receivables to a financial institution at a discount is called counter trading

false

software piracy relates to transferring programs and information form hard disks to floppy disks

false

the final stage of the selling process is closing the sale

false

the frequent reference to chiles restaurants on the television show the office is probably an example of co marketing

false

the three tools used by the federal reserve to manage monetary policy are reserve requirement the prime rate and the discount rate

false

trade credit is credit extended to the buyer by the seller. it is entered in the buyers books an an account receivable

false

financial intermediation is the process in which

financial institutions act as intermediaries between the suppliers and demanders of funds

which statement describes the major drawback to the use of debt financing

financial risk os always a possibility with debt financing

competing against foreign banks can be difficult foe U.S. banks because

foreign banks are subject to fewer regulations than U.S. banks

U.S. carburetor inc makes natural gas and gasoline prewires generators assume the company has $100,000 in net sales foe the week is September 11 cost of gos sold was $42,000 on an income statement the remaining $58,000 would be classifies as the

gross profit

how would you describe the relationship between NYSE and NASDAQ

heated competitors

which of the following is not a typical task preformed by a supply chain manager

hiring packers and drivers

a ___ is a summary of what a company has earned and spent over a given period

income statement

General Electric saves $1.6 billion per year by using its private operate network that links tis 340,000 employees. another name for this network that operates behind a firewall is an

intranet

the primary activity of ___ is underwriting

investment bankers

___ management focuses on gathering and sharing an organizations collective knowledge to improve productivity and foster innovation

knowledge

it is paramount for a dentist to provide the best patient care possible. the dental assistant even though he or she ay perform unskilled work such as fitting a patient with a bib must also know the proper use of surgical and sterilization techniques to ensure patient safety. formally educated dental assistants have the knowledge to understand the difference between sterilization and disinfection and the relative importance of both since such are nearly always performed by dental assistants a dental assistant a dental assistant can be identified as

knowledge worker

thing of value owned by a firm are called its

liabilities

ocean spray first introduces cranberry juice drinks. then it introduced crabapple (a cranberry and apple juice mix) also sold under the ocean spray brand. this is an example of

line extension

making sure that enough cash is on hand to pay bills as they come due and to meet unexpected expenses is called cash

management

which of the following products would be correctly described as being in the decline stage of their product life cycle

manual typewriters

which of the following is not a type of retailer

manufactures representation

____ is the process of planning and executing the conception pricing promotion and distribution of ideas good and services to create exchanges that satisfy individual and organizational objectives.

marketing

the primary goal of the financial manager is to

maximize the value of the firm to its owners

the most important function of the federal reserve system is carrying out ___ policy

monetary

___ if anything (regardless of form) that is acceptable as payment for goods and services

money

Larrys kite shack operates on the Florida beaches during the tourist season last year Larry sold $25,000 worth of kites his cost of goods was $7,000 and he paid himself a salary of $20,000 on an income statement Larrys business would have a

net loss

after all expenses have been subtracted form revenues on income statement the final figure or bottom Line is called the ___ when it is a positive number

net profit

a group of two or more computer systems linked together by communications channels to share data and information is called a computer

network

a LAN is a

network of computer systems that share the use of software and hardware

the brand name cover girl appeared in a young adult novel called Cathys book if found call (650) 2668233 one sentence in the book reads a killer coat of lipstick a line of cover girl lip gloss Procter and gamble promoted the novel at being girl.com web sit in exchange for the mention this is an example of

product placement

which of the following I snot one of the key characteristics required in order for money to be an acceptable medium of exchange

profitability

the ___ system is the first electronic bases stock market and the larger over the counter market

NASDAQ

financial manager

are described by none of the above

when nike donated $25000 to a low income area to provide job training it received free and positive ____ in the new media

publicity

the three principal tools of the federal reserve system are

reserve requirements discount rate and open market operations

the ____ is a specific group of consumers towards which a firm directs its marketing efforts

target market

the three main types of unsecured short term loans are

trade credit, bank Loans and commercial paper

consumer finance companies make loans to individuals commercial finance companies make loans to businesses

treu

In the product development process most companies utilize the concepts of brainstorming screening and test marketing

true

a distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users

true

a mortgage loan is a long term loan that uses real estate as collateral

true

a target market is a specific group of consumers toward whom a firm directs its marketing effort

true

an intermediary that takes possession and title of goods is called a merchant wholesaler

true

blogs provide marketers with a real time dialogue with customers and an avenue to promote their products

true

by lowering the reserve requirements the federal reserve tries to make more money available for loans and stimulate the economy

true

examples of time deposits are saving accounts money market deposit accounts and certificates of deposit

true

frequent buyer clubs are common tools in relationship marketing

true

in finance the opportunity for a profit is called return

true

internet retailing is also called e retailing

true

money is authoring that is acceptable as a payment for goods and services

true

national banks must belong to the federal reserve system and must carry FDIC insurance

true

securities are investment certificates issued by corporation or governments

true

supply chain management play a dual role. its first role is as a communicator of customer demand that extended from the point of sale all the way back to the supplier. the second role is a physical flow process that engineers timely and effective movement of products

true

the FDIC monitors the baking practices of the institutions that it insures

true

the NYSE and NASDAQ are vying for supremacy in the U.S. securities markets

true

the U.S. bank provide better customer service and have access to more sources of funding than local bank in many countries

true

the first step in the consumer decision making process for buying sandals would be for the weather to turn hot and me to realize I have no footwear that dosent make my feet sweat

true

the goal of all promotion is to stimulate action

true

the idea behind bundling is to reach segment of the market that would not be reached as effectively if the product were sold separately

true

the internet is essentially a worldwide are network (WAN)

true

the nations insurance companies are major supplies of finds to the U.S. financial system

true

the strategy that is based on there demand for the product an the cost of producing it is called the pricing strategy

true

transmissions purchased by the snapper Inc. to build riding lawn mowers are called component parts

true

types of promotional goals include creating awareness increasing the user of products and identifying potential customers

true

___ is the process of buying securities form corporations and governments and reselling them to the public

underwriting

___ are distribution channel members that buy fishes products form manufacturers and sell them to retailers

wholesalers

which of the following statements describes an advantage that personal selling has over other forms of promotion

al of the above statement describe how personal selling is superior to other forms of promotion

accounting provides a framework for looking at

all of the above

when a firm goes public it must reveal such information as

all of the above

which of the following is an example of an advertising medium

all of the above

which of the following is an example of data security issue

all of the above

which of the following statements about. international banking is true

all of the above statements about international banking are true

Adam Hassib works foe the FDIC he arrives unannounced at member banks where he conducts audits of managerial and financial practices. Hassib is a

bank examiner

collecting data over a period of time an then processing the data all at the same time is called ___ processing

batch

which of the following is a consumer nondurable

breakfast cereal

an accountant who has a bachelors degree passes a test prepared by the professional organization AICPA and has a certain number of years of on-the-job training becomes a

certified public accountant

as a promotional tool podcasting offers the advantage to listeners of ___

convenience

Jay Pontiac an auto dealer wanted to develop a service reminder program in the form of brochures that could be sent to individual consumers. on the cover of each individualized brochure was an image of the customers vehicle the customers name and vehicle model name. inside was the estimated current mileage at the time of mailing recommended services for that vehicle based on the estimated mileage were also included. details service information was provided in the service history section of the brochure. on the back of the brochure were four coupons directly related to the service recommendations. Jay Pontiac used:

one to one marketing

with a ___ policy a company offers new products at a low price in the hope of achieving a large sales volume

penetration pricing

the blend of the marketers tools is called the five P's. which of the flowing is not one of the five P's

possession strategy