BUS 300 Ch 12 quiz

Roy Petrie is a flower wholesaler. He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists. This process is called:

breaking bulk

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

promotional mix

In which of the following industries are you most likely to find a broker?

real estate

_____ is the number of times an individual is exposed to an ad.

Frequency

Victorinox is the name of the company that manufacturers Swiss army knives. The _____ channel the company utilizes to get its knives to market is to wholesalers, than to retailers, and finally to consumers.

distribution

Advertising can be found:

in any of the above media

A(n) _____ is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users.

industrial distributor

Which of the following is NOT an example of a promotional goal?

delivering the product

A(n) _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.

off-price retailer

Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:

merchant wholesalers