BUS 450 Chapter 7

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In contrast to strategy​ formulation, strategy implementation focuses more on​ _____. -motivation skills rather than analytical skills -vision and mission statement assessment -SWOT analysis -BCG analysis -effectiveness rather than efficiency

motivation skills rather than analytical skills

How many basic types of organizational structure are discussed in the​ chapter? -7 -11 -9 -5 -3

7

Which​ term(s) below would not be a good annual​ objectives? -Add 50 new sales representatives in Europe. -Increase revenues​ 10%. -Add new suppliers as soon as possible. -Reduce​ long-term debt by​ 30%. -Reduce costs​ 10%.

Add new suppliers as soon as possible.

Which of the following statements are​ TRUE? -About 75 percent of all traffic on the Internet is reportedly​ fake; it is the result of bogus computers programmed to visit websites to take advantage of marketers who typically pay for ads whenever they are loaded when a user visits a webpage. Marketers must pay whether the user is a bogus computer or a real person. -About 50 percent of all traffic on the Internet is reportedly​ fake; it is the result of bogus computers programmed to visit websites to take advantage of marketers who typically pay for ads whenever they are loaded when a user visits a webpage. Marketers must pay whether the user is a bogus computer or a real person. -Millennials spend more time watching television each week than they spend on the​ Internet, listening to the​ radio, and watching movies combined. -Although the exponential increase in​ social-media engagement has created huge opportunities for​ marketers, it also has produced severe​ threats; any kind of negative publicity travels fast online. -Millennials include people age 60 and above.

Although the exponential increase in​ social-media engagement has created huge opportunities for​ marketers, it also has produced severe​ threats; any kind of negative publicity travels fast online.

According to​ Schein, what statement below is not included as a useful element in linking culture to​ strategy? -Designing of physical​ spaces, facades, and buildings -Explicit reward and status system and promotion criteria -How the organization is designed and structured -Benchmarking -Deliberate role​ modeling, teaching, and coaching by leaders

Benchmarking

Which statement below is​ FALSE? -Structure dictates how an​ organization's resources will be allocated. -Consumer goods companies tend to emulate the divisional​ structure-by-product form of organization. -Changes in structure often require changes in an​ organization's strategies. -Symptoms of an ineffective organizational structure include too many meetings being attended by too many people. -Changes in strategy often require changes in an​ organization's structure.

Changes in structure often require changes in an​ organization's strategies.

What statement below is​ FALSE? -Conflict can be managed. -Conflict can arouse emotions. -Conflict is always bad. -Conflict can serve to energize opposing groups into action. -Conflict may help managers identify problems.

Conflict is always bad.

The term​ "corporate wellness" has largely been replaced by what new​ term? -Corporate​ well-being -Sustainability -Corporate healthiness -Corporate fitness -Corporate vitality

Corporate well-being

Who is featured at the beginning of the chapter as a most​ "exemplary strategist?" -Reverend Billy Graham -Former CEO of​ GE, Jack Welch -Albert Einstein -Former CEO of​ PepsiCo, Indra Nooyi -President Donald Trump

Former CEO of​ PepsiCo, Indra Nooyi

Which statement below is not a guideline for developing an organizational​ chart? -Make sure every executive has one​ boss; lines in the chart should be drawn​ accordingly, assuring unity of command. -Make sure only presidents of divisions report to the CEO. -Make sure the CEO of the firm does not also carry the title of President. -Avoid a​ functional-type structure for all but the smallest firms. -Make sure the chair of the board is not also the CEO or president of the company.

Make sure only presidents of divisions report to the CEO

Which statement below is​ FALSE? -It is legal to check your social media accounts during work. -For a firm to ignore social media communication by employees may be irresponsible. -Companies have the legal right to monitor​ employees' conduct and the legal duty to do so only if there is sufficient reason for concern. -Whenever a company discovers through social media that an employee or potential employee is​ Muslim, disabled,​ gay, or over 40 years old and then denies a promotion or hires someone​ else, that​ "social media discovery​ information" could be the basis of a discrimination suit against the firm. -Many companies illegally monitor the social media activities of employees and prospective employees.

Many companies illegally monitor the social media activities of employees and prospective employees.

Which of the following sequences of marketing activities is​ correct? -Market​ segmentation, target​ marketing, product positioning -Target​ marketing, product​ positioning, market segmentation -Product​ positioning, target​ marketing, market segmentation -Product​ positioning, market​ segmentation, target marketing -Market​ segmentation, product​ positioning, target marketing

Market​ segmentation, target​ marketing, product positioning

What type of structure is the most complex of all the organizational designs or​ structures? -Strategic business unit​ (SBU) -Conglomerate -Functional -Matrix -Division by process

Matrix

Which factor below commonly prohibits effective resource​ allocation? -Reshoring -Placing too great an emphasis on​ short-run financial criteria -Retrenchment -Reengineering -Benchmarking

Placing too great an emphasis on​ short-run financial criteria

What is the broad term that refers to all other terms listed below. The term can apply to all divisions and departments​ (such as​ "We are an equal opportunity​ employer"), or to a single department​ ("Employees in this department must take at least one training and development course each​ year"). -Procedures -Methods -Guidelines -Rules -Policies

Policies

Perceptual mapping is a marketing tool associated with​ _____. -product positioning -portfolio analysis -market segmentation -value chain analysis -target marketing

Product positioning

Which statement below is​ FALSE? -Reengineering does not usually affect the organizational structure. -Reengineering is characterized by many tactical​ (short-term, business function-​specific) decisions. -Reengineering does not usually affect an organizational chart. -Reengineering does not usually imply job loss or employee layoffs. -Reengineering is an analogous term for benchmarking.

Reengineering is an analogous term for benchmarking.

Which statement below is not a guideline for developing an organizational​ chart? -Make sure functional executives such as​ CFO, CIO,​ CMO, CSO,​ R&D, CLO,​ CTO, and HRM report to the​ CEO, not to the COO. -Reserve the title president for the CEO of the firm. ​-Decentralize, using some form of divisional​ structure, whenever possible. -Use an SBU type structure for​ large, multidivisional firms. -Make sure span of control is​ reasonable, probably no more than 10 persons reporting to any other person.

Reserve the title president for the CEO of the firm.

According to the​ chapter, "______ may be the​ single-greatest threat to successful strategy​ implementation." -Ineffective organizational structur. -Data breaches -Resistance to change -Low customer loyalty -Social media rumor versus fact

Resistance to change

Which​ statement(s) below is​ FALSE? -Restructuring is concerned primarily with employee​ well-being rather than shareholder​ well-being. -Reengineering does not usually affect the organizational structure. -Reengineering does not usually affect an organizational chart. -The primary benefit sought from restructuring is cost reduction. -Restructuring is concerned primarily with shareholder​ well-being rather than employee​ well-being.

Restructuring is concerned primarily with employee​ well-being rather than shareholder​ well-being.

Which​ statement(s) below is​ FALSE? -The percentage of large companies in the United States with a chief operating officer​ (COO) has declined almost every year for a​ decade, to about 60 percent today. -A recommended guideline in developing an organizational structure is to avoid letting a single individual be both chairman of the board and CEO of a company. -A recommended guideline in developing an organizational structure is to avoid having a particular person reporting to more than one person in the chain of command. -Organizational structure is more a strategy implementation than a strategy formulation issue. -Organizational structure is important for gaining and sustaining competitive advantage.

The percentage of large companies in the United States with a chief operating officer​ (COO) has declined almost every year for a​ decade, to about 60 percent today.

Which statement below is​ FALSE? -There are more female CEOs in the United States than male CEOs. -In the United States​ today, the average age for women to get married is 30 years old for those with a college​ degree, and 26 years old for those with only a high school degree. -Among 342 professions in the United​ States, women earn more than men in only nine. -On​ average, women, earn 25 percent less than men in the United States. -More women than men earn both undergraduate and graduate degrees in the United States.

There are more female CEOs in the United States than male CEOs.

The divisional structure can be organized by​ ____. -customer or technology -process or customer -customer or creditor -region or factory -geographic area or human resource function

process or customer

The marketing mix variables include what aspects of a product​ offerings? -Price, positioning,​ promoting, and distributing -​Positioning, segmenting, targeting ​-Product, place,​ promotion, price -Perceptual​ mapping, promotion, and price -​Product, positioning,​ place, promotion, pricing

​Product, place,​ promotion, price


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