BUS 450 Chapter 7
In contrast to strategy formulation, strategy implementation focuses more on _____. -motivation skills rather than analytical skills -vision and mission statement assessment -SWOT analysis -BCG analysis -effectiveness rather than efficiency
motivation skills rather than analytical skills
How many basic types of organizational structure are discussed in the chapter? -7 -11 -9 -5 -3
7
Which term(s) below would not be a good annual objectives? -Add 50 new sales representatives in Europe. -Increase revenues 10%. -Add new suppliers as soon as possible. -Reduce long-term debt by 30%. -Reduce costs 10%.
Add new suppliers as soon as possible.
Which of the following statements are TRUE? -About 75 percent of all traffic on the Internet is reportedly fake; it is the result of bogus computers programmed to visit websites to take advantage of marketers who typically pay for ads whenever they are loaded when a user visits a webpage. Marketers must pay whether the user is a bogus computer or a real person. -About 50 percent of all traffic on the Internet is reportedly fake; it is the result of bogus computers programmed to visit websites to take advantage of marketers who typically pay for ads whenever they are loaded when a user visits a webpage. Marketers must pay whether the user is a bogus computer or a real person. -Millennials spend more time watching television each week than they spend on the Internet, listening to the radio, and watching movies combined. -Although the exponential increase in social-media engagement has created huge opportunities for marketers, it also has produced severe threats; any kind of negative publicity travels fast online. -Millennials include people age 60 and above.
Although the exponential increase in social-media engagement has created huge opportunities for marketers, it also has produced severe threats; any kind of negative publicity travels fast online.
According to Schein, what statement below is not included as a useful element in linking culture to strategy? -Designing of physical spaces, facades, and buildings -Explicit reward and status system and promotion criteria -How the organization is designed and structured -Benchmarking -Deliberate role modeling, teaching, and coaching by leaders
Benchmarking
Which statement below is FALSE? -Structure dictates how an organization's resources will be allocated. -Consumer goods companies tend to emulate the divisional structure-by-product form of organization. -Changes in structure often require changes in an organization's strategies. -Symptoms of an ineffective organizational structure include too many meetings being attended by too many people. -Changes in strategy often require changes in an organization's structure.
Changes in structure often require changes in an organization's strategies.
What statement below is FALSE? -Conflict can be managed. -Conflict can arouse emotions. -Conflict is always bad. -Conflict can serve to energize opposing groups into action. -Conflict may help managers identify problems.
Conflict is always bad.
The term "corporate wellness" has largely been replaced by what new term? -Corporate well-being -Sustainability -Corporate healthiness -Corporate fitness -Corporate vitality
Corporate well-being
Who is featured at the beginning of the chapter as a most "exemplary strategist?" -Reverend Billy Graham -Former CEO of GE, Jack Welch -Albert Einstein -Former CEO of PepsiCo, Indra Nooyi -President Donald Trump
Former CEO of PepsiCo, Indra Nooyi
Which statement below is not a guideline for developing an organizational chart? -Make sure every executive has one boss; lines in the chart should be drawn accordingly, assuring unity of command. -Make sure only presidents of divisions report to the CEO. -Make sure the CEO of the firm does not also carry the title of President. -Avoid a functional-type structure for all but the smallest firms. -Make sure the chair of the board is not also the CEO or president of the company.
Make sure only presidents of divisions report to the CEO
Which statement below is FALSE? -It is legal to check your social media accounts during work. -For a firm to ignore social media communication by employees may be irresponsible. -Companies have the legal right to monitor employees' conduct and the legal duty to do so only if there is sufficient reason for concern. -Whenever a company discovers through social media that an employee or potential employee is Muslim, disabled, gay, or over 40 years old and then denies a promotion or hires someone else, that "social media discovery information" could be the basis of a discrimination suit against the firm. -Many companies illegally monitor the social media activities of employees and prospective employees.
Many companies illegally monitor the social media activities of employees and prospective employees.
Which of the following sequences of marketing activities is correct? -Market segmentation, target marketing, product positioning -Target marketing, product positioning, market segmentation -Product positioning, target marketing, market segmentation -Product positioning, market segmentation, target marketing -Market segmentation, product positioning, target marketing
Market segmentation, target marketing, product positioning
What type of structure is the most complex of all the organizational designs or structures? -Strategic business unit (SBU) -Conglomerate -Functional -Matrix -Division by process
Matrix
Which factor below commonly prohibits effective resource allocation? -Reshoring -Placing too great an emphasis on short-run financial criteria -Retrenchment -Reengineering -Benchmarking
Placing too great an emphasis on short-run financial criteria
What is the broad term that refers to all other terms listed below. The term can apply to all divisions and departments (such as "We are an equal opportunity employer"), or to a single department ("Employees in this department must take at least one training and development course each year"). -Procedures -Methods -Guidelines -Rules -Policies
Policies
Perceptual mapping is a marketing tool associated with _____. -product positioning -portfolio analysis -market segmentation -value chain analysis -target marketing
Product positioning
Which statement below is FALSE? -Reengineering does not usually affect the organizational structure. -Reengineering is characterized by many tactical (short-term, business function-specific) decisions. -Reengineering does not usually affect an organizational chart. -Reengineering does not usually imply job loss or employee layoffs. -Reengineering is an analogous term for benchmarking.
Reengineering is an analogous term for benchmarking.
Which statement below is not a guideline for developing an organizational chart? -Make sure functional executives such as CFO, CIO, CMO, CSO, R&D, CLO, CTO, and HRM report to the CEO, not to the COO. -Reserve the title president for the CEO of the firm. -Decentralize, using some form of divisional structure, whenever possible. -Use an SBU type structure for large, multidivisional firms. -Make sure span of control is reasonable, probably no more than 10 persons reporting to any other person.
Reserve the title president for the CEO of the firm.
According to the chapter, "______ may be the single-greatest threat to successful strategy implementation." -Ineffective organizational structur. -Data breaches -Resistance to change -Low customer loyalty -Social media rumor versus fact
Resistance to change
Which statement(s) below is FALSE? -Restructuring is concerned primarily with employee well-being rather than shareholder well-being. -Reengineering does not usually affect the organizational structure. -Reengineering does not usually affect an organizational chart. -The primary benefit sought from restructuring is cost reduction. -Restructuring is concerned primarily with shareholder well-being rather than employee well-being.
Restructuring is concerned primarily with employee well-being rather than shareholder well-being.
Which statement(s) below is FALSE? -The percentage of large companies in the United States with a chief operating officer (COO) has declined almost every year for a decade, to about 60 percent today. -A recommended guideline in developing an organizational structure is to avoid letting a single individual be both chairman of the board and CEO of a company. -A recommended guideline in developing an organizational structure is to avoid having a particular person reporting to more than one person in the chain of command. -Organizational structure is more a strategy implementation than a strategy formulation issue. -Organizational structure is important for gaining and sustaining competitive advantage.
The percentage of large companies in the United States with a chief operating officer (COO) has declined almost every year for a decade, to about 60 percent today.
Which statement below is FALSE? -There are more female CEOs in the United States than male CEOs. -In the United States today, the average age for women to get married is 30 years old for those with a college degree, and 26 years old for those with only a high school degree. -Among 342 professions in the United States, women earn more than men in only nine. -On average, women, earn 25 percent less than men in the United States. -More women than men earn both undergraduate and graduate degrees in the United States.
There are more female CEOs in the United States than male CEOs.
The divisional structure can be organized by ____. -customer or technology -process or customer -customer or creditor -region or factory -geographic area or human resource function
process or customer
The marketing mix variables include what aspects of a product offerings? -Price, positioning, promoting, and distributing -Positioning, segmenting, targeting -Product, place, promotion, price -Perceptual mapping, promotion, and price -Product, positioning, place, promotion, pricing
Product, place, promotion, price
