BUS QUIZES FINAL

Digital platforms strategy should include which of the following? - Social media presence - SEO - Online advertising

ALL -Social media presence -SEO -Online advertising

When two employees are working for an organization, and one's skill set is better than the other in all aspects, this is called:

Absolute Advantage

____ is the accounting equation.

Assets = Liabilities + Owners Equity

The balance sheet provides detailed information about ____.

Assets, liabilities, and owner's equity

________ is the right given to someone to direct the actions of others.

Authority

Banks may require ________ to secure a loan.

Collateral

What strategy attempts to bring together a company's digital presence goals with its identified buyer personas?

Content Marketing

____ ask(s) a business to consider that instead of pushing their product and services, they adopt an organic way where the content spotlights and helps guide the prospective customers to solve their issues or achieve their goals.

Content Marketing

If an organization has a problem with one of their vendors, a good leader will have the difficult conversation with this vendor which demonstrates:

Courage

Buyer personas contain ____ to help represent the ideal customer in a business.

Goals, identifiers, real quotes, marketing messages, and an elevator pitch

As you complete some marketing analysis on the price of a product, you predict that a significant price change will have minimal impact on demand for the product. You are documenting what phenomenon?

Inelastic Demand

A line of credit ________.

Is a loan for some time in the future

The goal of a(n) ________ is to provide a vision to guide the change that is needed for the future.

Leader

________ is a measure of the current assets that are available to meet a business' current liabilities.

Liquidity

__________ studies the economy wide impact of phenomena.

Macroeconomics

This subfield of accounting involves describing how financial information is used within an organization.

Managerial

__________ studies how individuals, households, and companies make decisions and how they interact with markets.

Microeconomics

The supply of money is part of what policy?

Monetary

Accounting transactions always need to be stated in terms of ____.

Money

What is one recently developing challenge in establishing a positive workplace?

More employees working from home

1 / 1 pts ________ is a method of bringing cash that happens in the future to today's value.

New Present Value (NPV)

Commercial paper is good for between ________.

One day and nine months

In the Statement of Cash Flows, __________ activities show how money is generated and used from selling products.

Operating

Sometimes as a good manager, it is easy to do all the work yourself; however, employees are then unsure of their tasks. This is an example of:

Poor decision

________ is the ability to influence.

Power

An industry that has the highest level of competition is probably considered in a:

Pure Competition

Media sharing networks, discussion forums, and shopping networks are examples of ____.

Social Media

One of the most precious resources is

Time

True or False: A projected sales volume below the quantity break-even point (Qbep) is not a good investment.

True

True or False: Accounting is both an art and a science.

True

True or False: An elevator pitch can be part of an effective way to find a mentor.

True

True or False: Applause and virality rates are engagement metrics.

True

True or False: Conversion rate is a metric that measures the number of visitors who engage in an action relative to the number of links clicked.

True

True or False: Financial controls are fallible.

True

True or False: Financial intermediaries help bring different parties together

True

True or False: Income measures the cash that a company receives from sales.

True

True or False: Minimum wage is an example of having a surplus.

True

True or False: One benefit of accounting is to ensure compliance with laws and regulations

True

True or False: Opportunity cost is the value missed out on when choosing between two or more options.

True

True or False: Reach refers to how many people have seen or been exposed to the social media post, not whether people clicked on it.

True

True or False: The 80-20 rule in content marketing suggests that informing and entertaining is more critical than brand promotion.

True

True or False: The current ratio measures cash flow.

True

True or False: The process of listing an equity on a stock exchange is called an Initial Public Offering (IPO).

True

True or False: The two majors types of financing are debt and equity

True

True or False: Thinking Timothy, Cautious Cassie, and Impulse Ingrid are examples of names for buyer personas.

True

True or False: Two goods that are purchased together are complementary goods.

True

True or False: Weaknesses are an internal force.

True

True/False: GDP is a measure of an economy's output of goods and services.

True

____ is the accounting framework used in the United States.

GAAP Generally Accepted Accounting Principles

The ________ decision-making style uses knowledge and past experience to reach a decision without seeking information from others.

Behavioral

Businesses can have as few as one and as many as 20 ____ as they are a fictional and generalized representation of a business' ideal consumer.

Buyer Personas

________ is an that is paid back with interest.

Debt

If the supply of something increases, the price will

Decrease

Which decision-making style is best?

Depends on the situation

When businesses focus on developing their websites, setting up their Google My Business accounts, and having social media presences, they are engaging in building their ____.

Digital Platforms

A ____ is defined as the way a business presents itself on the internet to all its various constituents who come across it.

Digital Presence

One way to control the amount of risk in your personal investments is to

Diversify the types of investments/stocks you own

________ is providing a portion of the company in exchange for financing.

Equity

____ are the amount of cash that goes out of the business because the business is buying goods or services needed for its operations.

Expenses

Brand awareness measures the speed at which a brand's following increases on social media.

False

True or False: Angel investors only invest money in businesses

False

True or False: Bonds are for financing of six months or more

False

True or False: Compensation is the primary driver for why employees leave their job.

False

True or False: Different projects with the same expenses and revenues are the same when forecasting, regardless of when they occur.

False

True or False: Financial ratios always move in the same direction.

False

True or False: Instagram has grown to be the top social networking app.

False

True or False: Leaders are born with their leadership skills.

False

True or False: Managers are focused on ensuring alignment and influencing others.

False

True or False: Mentors can only be older than mentees.

False

True or False: Return on equity is net sales divided by owners' equity.

False

True or False: Scarcity is balancing giving up one thing to have another.

False

True or False: The market clearing price is when all demand is met.

False

True or False: Weaknesses are the easiest to identify in a SWOT analysis.

False

Video games are an example of a necessity good.

False

____ accounting investigates and reconstructs financial information when financial records are not available.

Forensic