BUS-W301 - Ch 9 Media Quiz

When Scott joined Modern Shed, the company did not have:

Any sales goals

According to Ryan Grey Smith - the owner of Modern Shed - for the first five years, the big goal for his company is to:

Be more accessible to people

What is Scott's perspective on dealing with short-term goals?

He makes sure he dedicates the right amount of time to achieve them.

According to Scott, the sales and marketing head at Modern Shed, the biggest challenge for the company is:

Prioritizing and getting resources pulled together

According to Scott, the sales and marketing head, Modern Shed has the potential to do well in:

Residential areas

Scott, the sales and marketing head, feels that Modern Shed has the potential to do well in the residential areas because:

The downturn in the economy has led to low land prices.

Scott, the sales and marketing head at Modern Shed, says that he is devoting as much time as he can to residential projects because:

The land prices may never again be as low as they presently are.

According to Scott, the sales and marketing head at Modern Shed, how should the company's long-term goals be addressed?

They should be addressed on a weekly basis.

According to Scott, the sales and marketing head at Modern Shed, the two resources that are always in short supply are:

Time and money