Business Communication: Chapter 12 HW.

Online survey software makes it easier than ever to develop surveys to measure satisfaction and needs of employees, customers, clients, and prospects. In this exercise, you will assume that you are a human resource professional at your organization. Your supervisor has put you in a team that is creating a survey to find out areas in which employees in your organization want training. Your team has drafted a set of questions; you will evaluate whether they will be ineffective or effective. 1. What type of training 2. When is the best time, 3. Does software training, 4. given the strategic focus, 5. In one or two paragraphs, 6. how many training, 7. please rank-order, 8. rate your current skill, 9. when are you most likely, 10. what unit are you in?. A) Not effective- More than one idea B) Effective Survey Question C) Not Effective-Not Simple to Answer D) Not Effective-Not Exhaustive Unambiguous E) Not Effective-Leading.

A) 1 & 3 B) 8 & 10 C) 5 & 7 D) 6 & 9 E) 2 & 4

You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information. Now, you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem. A) low/Med in Expertise: Low/Med in Relevance B) Low/Med in Expertise: High in Relevance C) High in Expertise: Low/Med in Relevance D) High in Expertise: High in Relevance

A) a blog post & A Wikipedia Post B) scholarly journal article, a newspaper article, wall street journal article C) white paper about TV D) Article about twitter, A book, A journal article, White paper.

Which bar chart is easier for readers or audience members to process? Multiple Choice Bar Chart 1 Bar Chart 2

Bar Chart 1

Instructions: For each statement, select the appropriate limitation category. 1. You've found an article in a scholarly journal about e-commerce. It's the right topic, but the information is nearly ten years old, and you're not sure if it helps you analyze e-commerce trends of today. 2. You've found a really forward-looking, research-based white paper about e-commerce from a major software vendor. As a result, you wonder how objective the white paper is. 3. You've found a really interesting blog article about new forms of social commerce. It's written by an expert in the area, but you know that she's paid by several prominent software companies to promote their brands. 4. You just read an article about e-commerce in a business periodical. Like a lot of other information you've found, it focuses on large companies and you're not sure how well it applies to your interest in small businesses. 5. A current book about e-commerce provides many principles and cases of Fortune 500 companies. You're not sure how well this info applies to your interest—identifying e-commerce strategies for a small business. 6. You conducted your own survey of small business owners. As you're analyzing your data, you realize that most respondents skipped a lot of questions and seemed to give incomplete answers. 7. A series of blog posts provide specific information about developing e-commerce strategies for a small business. The information seems helpful, but you're not sure how qualified the blog author is to offer advice. 8. You just read a newspaper article about e-commerce strategies for small business owners. You're concerned that the newspaper writer has no real experience working in small businesses or with e-commerce.

1.) Reliability 2.) Biases 3.) Biases 4.) Relevance 5.) Relevance 6.) Reliability 7.) Expertise 8.) Expertise

Of these charts, which one is best as far as ease of processing? Multiple Choice Line Chart 3 Line Chart 1 Line Chart 2 Bar Chart 1 Bar Chart 2

Line Chart 3

Of these charts, which one is best as far as focal points? Multiple Choice Line Chart 3 Line Chart 1 Line Chart 2 Bar Chart 1 Bar Chart 2

Line Chart 3

Of these charts, which title most reinforces the theme of your presentation? (Remember, you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones.) Multiple Choice Line Chart 1 Line Chart 2 Line Chart 3

Line Chart 1

Of these charts, which one is best as far as information sufficiency? Multiple Choice Line Chart 2 Line Chart 1 Line Chart 3 Bar Chart 1 Bar Chart 2

Line Chart 2

Assume that you want to show a new type of viewer behavior that has grown rapidly during the past few years. Which of the following items would most dramatically make this point with a chart? Multiple Choice Tweeted during shows. Voted for a reality show contestant. Checked the accuracy of something said on TV. Visited a website mentioned on TV. Entered a contest mentioned on TV.

Tweeted during shows.

The bar charts could be improved as far as information sufficiency by including all of the following items except what? Multiple Choice an axis with percentages a note that describes the samples a note that describes the survey questions a note indicating the timeframe of the sampling

an axis with percentages