Business Information chapter 3

•Challenges of Content Management

- Huge databases - Dynamic content - Documents refer to one another - Perishable contents - In many languages

Knowledge Management Systems

-Creates value from intellectual capital and shares knowledge with those who need that capital -Improves process quality -Increases team strength

•Functions of a data warehouse

1. obtain data 2. cleanse data 3. organize and relate data 4. catalog data

THREE PRIMARY ACTIVITIES IN BI PROCESS

1. acquire data 2. perform analysis 3. publish results

3-9 Examples of Consumer Data That Can Be Purchased

•Name, address, phone •Age •Gender •Ethnicity •Religion •Income •Education •Voter registration •Home ownership •Vehicles

Hadoop

•Open-source program supported by Apache Foundation •Manages thousands of computers •Amazon supports Hadoop as part of EC3 cloud •Hadoop includes the query language named Pig •Hadoop requires experts to use it

Supervised Data Mining

•Uses a priori model •Prediction, such as regression analysis •Ex: CellPhoneWeekendMinutes

________ is a term that refers to the level of detail represented by the data.

A) Granularity

________ is focused on completing a single specific task.

A) Weak AI

An early computer scientist named _____________ said a machine could be considered intelligent if a human could have a conversation with it and not be able to tell if it was a machine or a human.

Alan Turing

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.

B) Goalkeeper with an RFM score of 551.

What is a good solution to assist an organization when there is a need to reduce data?

B) Statistical sampling

In ________, statistical techniques can identify groups of entities that have similar characteristics.

B) cluster analysis

A data set containing all Google searches in the United States on a given day is ______ Data in size.

Big

___________ is a term used to describe data collections that are characterized by huge volume, rapid velocity, and great variety.

Big Data

All of the following is considered metadata except ________.

C) the granularity of the data

____________ analysis :statistical technique to identify groups of entities with similar characteristics; used to find groups of similar customers from customer order and demographic data.

Cluster

What is one way humans can survive the workplace shift caused by artificial intelligence?

D) Develop skills machines cannot do.

An algorithm that predicts the probability of a certain outcome based on prior occurrences of related events is called ________.

D) Naïve Bayes Classifier

Which of the following is a fundamental category of business intelligence (BI) analysis?

D) data mining

How do organizations use data warehouse and data marts to acquire data?

Data warehouse- facility for managing an organization's BI data. Functions are to obtain, cleanse, organize, relate, and categorize data, include data purchased from outside sources Data mart- data collection, smaller than a data warehouse, that addresses the needs of a particular department or functional area of the business

B I Publishing Alternatives

Email or collaboration tool SharePoint BI server

T/F: Data mart is another term used for a data warehouse. Answer

FALSE

BI systems are_______________ that process operational and other data to identify patterns, relationships, and trends for use by business professionals and other knowledge workers.

INFORMATION SYSTEMS

___________ ____________Google search log broken into thousands of pieces

Map Phase

_____________ is a technique for employing the power of thousands of computers working in parallel.

MapReduce

_______________ and ____________ data has problems that inhibit its usefulness for business intelligence.

Operational, purchased

___________ requires the user to request BI results.

Pull publishing

__________ publishing delivers business intelligence to users without any request from the users;

Push publishing

______ analysis is a technique readily implemented with basic reporting operations that is used to analyze and rank customers according to their purchasing patterns.

RFM analysis

____________ capable of intelligence more advanced than human intelligence

Superintelligence

T/F: Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

TRUE

__________ Al which is focused on completing a single specific ta

Weak

How do organizations use business intelligence (BI) systems?

businesses use BI to study patterns and trends in data to make predictionsTypical uses: identifying changes in purchasing patterns, entertainment (Netflix), predictive policing, facility locations

Possible Problems with Source Data

dirty data, missing values, inconsistent data, data not integrated, wrong granularity, too much data

Five standard IS components are present in BI systems: ______________,____________,__________,__________,______________

hardware, software, data, procedures, and people

Forces Driving AI Innovation

increases in computing power, availability of large data sets for training, cloud scalability and applications, increased device connectivity, new AI techniques, practical AI applications

What are three techniques for processing BI data?

reporting, data mining, BigData

____________ AI that can complete all of the same tasks a human can

strong

What Are Content Management Systems (CMS)?

support management and delivery of documents, other expressions of employee knowledge

The difference between data mart and data warehouse

think of data warehouse as distributor in supply chain. Data warehouse takes data from other data manufacturers (operational systems/other sources), and cleans, processes it, and places it on the "shelves" of the data warehouse. The data mart would be the retail store in this supply chain

Why is artificial intelligence (A I) important?

•Artificial intelligence (A I)—ability of a machine to simulate human abilities such as vision, communication, recognition, learning, and decision making in order to achieve a goal AI could be used in robots, commercial drones, agricultural systems, military platforms, surgical systems, and other smart devices

How will AI and automation affect organizations?

•By 2030, 30% to 40% of work performing routine physical and mental tasks could be taken out of the current workforce •Workers will be replaced by robots with I Qs higher than 90% of the U.S. population •Unwanted dirty jobs will be done by AI and automation •Retraining and retooling of workers for new types of jobs

Business Intelligence Systems in 2031

•Data storage, processing power, and network speeds will increase exponentially •Your location, sleeping patterns, exercise routines, stress levels, and food preferences will be known •Singularity -Computer systems adapt and create their own software without human assistance. -Machines will possess and create information for themselves. -Will we know what the machines will know?

Unsupervised Data Mining

•Does not use a priori hypothesis or model •Findings obtained solely by data analysis •Hypothesized model created to explain patterns found •Example: Cluster analysis

What are three techniques for processing B I data?

•How recently (R) a customer has ordered •How frequently (F) a customer ordered *How much money (M) the customer has spent

Using Big Data Applications

•Huge volume - petabyte and larger •Rapid velocity - generated rapidly •Great variety -Structured data, free-form text, log files, graphics, audio, and video