Business Model Canvas

Customer Segments

-defines the different groups of people or organization an enterprise aims to reach and serve

Cost Structure

-describes all costs incurred to operate a business model

channels

-describes how a company communicates with and reaches its customer segments to deliver a value proposition

Value Propositions

-describes the bundle of products and services that create value for a specific customer segment

Key Resources

-describes the most important assets required to make a business model work

Key Activities

-describes the most important things a company must do to make its business model work.

Key Partners

-describes the network of suppliers and partners that make the business model work

Questions to be answered by by revenue streams?

-for what value are our customers really willing to pay? -for what do they currently pay? -how are they currently paying? -how would they prefer to pay? -how much does each revenue stream contribute to overall revenues?

Revenue streams

-represents the cash a company generates from customer segment

Questions to be answered by cost structure

-what are the most important costs inherent in our business model? -which key resources are most expensive? -which key activities are most expensive?

questions to be answered by key resources?

-what key resources do our -value propositions require -distribution channels require -customer relationships require -revenue streams require

Customer Relationships

-describes the types of relationships a company establishes with specific customer segments