certification
Which of these configurations show a Google Analytics account's hierarchical structure?
Account > Property > Data stream //Account-Property-Data Stream
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
Acquisition //The sources of traffic are all in the acquisition
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Acquisition: Where are your customers coming from? Engagement: Which content are your customers engaging with? Monetization: What is your customers' shopping activity? Retention: Are your customers coming back? Demographics: Who are your customers? Tech: What technology are your customers using?
Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Additional events are collected from your website without you needing to change your website's code //The enhanced measurement only needs to be enabled in the website stream, and the system will automatically collect enhanced measurement events without modifying the program.
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.
Admin //Google product links, all in the Admin
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.
Admin //Settings functionality has been moved to Admin, so select Admin
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.
Advertising //conversion path, in the ad
、You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
Analytics tag //For the website, select Analytics/Website tag
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
As events //GA4 is based on event tracking, both the website and the App
How can Google Ads use audiences from Google Analytics when the two are linked?
Audiences in Google Ads can be used to target ad campaigns //The audience of GA4 is imported into Ads, which can be used for advertising such as remarketing
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
Conversion events //Note that designate these events as important is mentioned in the title, which is generally set as conversion
Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?
Conversion modeling //Based on machine learning, that is the conversion model
User interaction with a website that you've assigned a specific value and can be used in google ads
Conversions
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Create event //Based on the event created by page_view, use "create event"
Which of these tasks can be done using audience triggers?
Create new events based on an audience rule being satisfied //The audience rule can create an event
You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
Custom user parameter //What to set the author's name as the article page should be a custom user attribute. Some people think of it as a custom dimension, but the article page is page_view. If it is used as a custom dimension, it means that page_view has to be rewritten, I think so It doesn't make sense, maybe I misunderstood
You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
Data import //Data import can import CSV files and import via SFTP
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
Data retention period //It is the data retention function. The free version of GA4 is reserved for 2 months by default, and the longest setting is 14 months. It must be set to 14 months
One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
Data-driven // uses the data-based attribution model across pipelines by default, which uses the algorithm
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas?
Default channel grouping //"organic search," "referral," all belong to the default channel group
Additional pieces of information that can further specify the action took
Event parameters
What data does the Realtime report show?
Events that took place within the last 30 minutes //What you see in the real-time report of GA4 is the data of the last 30 minutes
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.
Explore // There are advanced analysis methods in the exploration
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
Firebase SDK //GA4 is built based on Firebase, the Web installation is the Website/Analytics tag, and the App installation is the Firebase SDK
You are in your Google Analytics property's Explore section.
Free form //The table uses dimensions and indicators freely, that is, free form
If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
Google Analytics 4 properties //GA4 can aggregate the information of the website and APP into the same property at the same time
Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
Linear ///Equal distribution, choose the linear attribution method
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Measurement Protocol //Send it directly to the GA server, that is the MP protocol
You're currently using last-click attribution.
Model comparison //Different attribution methods can be selected in the model comparison
If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?
Name of a video watched on your site //Some data in the video dimension can be used as event parameters
Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android //An property can contain up to 20 web streams and 30 app streams
To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration?
Only you can see it, but you can share it with the other users of the property in read-only mode. //Create a new report in the exploration, by default only you can see it, if you share it, you can see it with this resource permission
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
Reports //Note that it is ready-made, that is, use a report, which directly contains information
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
Roll-up properties //summarize resources from different sources, use roll-up properties
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Search Console //Organic search terms need to be linked to Google Search Console to be available
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.
Standard or Analytics 360 properties using GA4 //Both free and paid versions of GA4 can import data to BQ
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
Subproperties //Note that part of the data is filtered out, and then authorized to specific users, using subproperties
If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?
That data will only be used for measurement purposes //After deletion, it cannot be used for advertising personality, but the preview data can still be viewed, because it is a fixed report
You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video
The language preference of users watching the video on your site //Language is always the same, use "user property" to track
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
User //Membership status is the user class, choose Users
Attributes about who is using your app or website that can help you better understand segment of user base
User properties
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
User-ID //Your own ID system, that is User ID
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels //In BigQuery, you can use SQL to query data
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.
You create an audience of users who started checking out but didn't complete the purchase //Those who submit an order but fail to pay are most likely to buy
In which of these situations could you use the Engagement overview report in Google Analytics?
You're interested in seeing which pages on your site are getting the most traffic. //The pages and screens inside are
User interaction with a website or app that can be measured
events
How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
35 //Can be restored within 35 days after deletion
Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
Google Optimize //For AB testing, use Google Optimize
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
A data stream lives within an account and is the container for the data you collect from your apps and sites //An property can contain up to 20 web streams and 30 app streams
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
A dimension //Device Type is dimension
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Funnel exploration //To visualize the steps, but also to see the success and loss of each step, select the funnel to explore
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to optimize your bids for ad placements //GA4 conversion can be used for Ads bidding and optimization
What's a key difference between Google Analytics 4 properties and Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. //GA4 is based on event-driven, and GA3 is based on the session
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
Google signals //Use Google's account system, that is Google Signal
To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phones // Note that it is an metric, and the user is the metric
