Ch. 1 TB
2) Which of the following is an example of e-business? A) Amazon's inventory control system B) the Amazon.com website C) an Amazon mobile app D) Amazon's Pinterest page
A) Amazon's inventory control system
48) Which of the following statements about the Web is not true? A) The Web is the technology upon which the Internet is based. B) The Web was the original "killer app." C) The Web provides access to pages written in Hypertext Markup Language. D) The Web is both a communications infrastructure and an information storage system.
A) The Web is the technology upon which the Internet is based.
36) All of the following are platforms for C2C e-commerce except: A) Walmart B) Facebook Marketplace C) Craigslist D) Etsy
A) Walmart
32) Business-to-consumer (B2C) e-commerce in the United States: A) grew at double-digit rates between 2010 and 2018. B) has less revenue than C2C e-commerce. C) now constitutes over 50% of the overall U.S. retail market. D) is growing more slowly as it confronts its own fundamental limitations.
A) grew at double-digit rates between 2010 and 2018.
40) All of the following statements about e-commerce in the United States in 2018 are true except: A) social e-commerce generated more revenue than mobile e-commerce. B) mobile advertising accounted for over 70% of all digital advertising spending. C) on-demand service firms fueled the growth of local e-commerce. D) growth rates for retail e-commerce were higher in the Middle East than in the United States.
A) social e-commerce generated more revenue than mobile e-commerce.
41) In 2018, about ________ of Americans accessed the Internet solely via a mobile device. A) 8% B) 16% C) 28% D) 34%
B) 16%
11) The world's online population was estimated to be around ________ in 2018. A) 360 million B) 3.6 billion C) 36 billion D) 360 billion
B) 3.6 billion
84) Which of the following statements is not true? A) No single academic perspective dominates research about e-commerce. B) Economists take a purely technical approach to e-commerce. C) There are two primary approaches to e-commerce: behavioral and technical. D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
B) Economists take a purely technical approach to e-commerce.
68) Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? A) e-commerce B) The Web C) social networks D) mobile apps
B) The Web
33) Which of the following is not true about the use of apps? A) Users spend nearly 90% of their smartphone app minutes using their top five apps. B) Users still spend less time using apps than they do using desktops or mobile websites. C) Apps are easier to control and monetize than websites. D) Users typically use about 20 different apps per month.
B) Users still spend less time using apps than they do using desktops or mobile websites.
3) Which of the following can be considered synonymous with the term e-commerce? A) e-business B) digital commerce C) the Internet D) the Web
B) digital commerce
66) Which of the following is an example of an e-commerce first mover that failed? A) Etsy B) eToys C) eBay D) E*Trade
B) eToys
52) In which year can e-commerce be said to have begun? A) 1983 B) 1985 C) 1995 D) 2001
C) 1995
65) Which of the following statements is not true? A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce.
C) Overall transaction costs have dropped dramatically.
54) Which of the following is a characteristic of e-commerce during the Invention period? A) mobile technology B) earnings and profit emphasis C) disintermediation D) extensive government surveillance
C) disintermediation
12) Which of the following features of e-commerce technology is related to the concept of network externalities? A) richness B) interactivity C) universal standards D) information density
C) universal standards
47) It is estimated that by 2022, the size of the B2B market will reach: A) $730 million. B) $7.3 billion. C) $730 billion. D) $7.3 trillion.
D) $7.3 trillion.
49) In 2018, there were more than ________ Internet hosts. A) 1 million B) 10 million C) 100 million D) 1 billion
D) 1 billion
31) Which of the following is a leading platform for social e-commerce? A) Amazon B) eBay C) Wikipedia D) Facebook
D) Facebook
35) Which of the following is a platform for B2B e-commerce? A) Airbnb B) Facebook C) Groupon D) Go2Paper
D) Go2Paper
55) All of the following are examples of Web 2.0 sites and applications except: A) photo-sharing sites. B) blogs. C) wikis. D) auction sites
D) auction sites
62) Which of the following is a characteristic of the Reinvention phase of e-commerce? A) massive proliferation of dot-com start-ups B) widespread adoption of broadband networks C) rapid growth of search engine advertising D) expansion of e-commerce to include services as well as goods
D) expansion of e-commerce to include services as well as goods
81) Which of the following is an important societal issue related to e-commerce? A) consumer behavior B) value webs C) cloud computing D) intellectual property
D) intellectual property
67) Which of the following refers to the practice of researching a product online before purchasing it at a physical store? A) zooming B) grazing C) showrooming D) webrooming
D) webrooming
80) Which business application is associated with the technological development of local area networks and client/server computing? A) transaction automation (e.g., payroll) B) desktop automation (e.g., word processing) C) industrial system automation (e.g., supply chain management) D) workgroup automation (e.g., document sharing)
D) workgroup automation (e.g., document sharing)
21) T/F Ubiquity increases the cognitive energy required to transact in a marketspace.
FALSE
4) (TF)The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.
False
25) T/F Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
TRUE
26) T/F E-commerce technologies provide a unique, many-to-many model of mass communication.
TRUE
38) B2B e-commerce is the largest type of e-commerce.
TRUE
72) T/F The Internet is a worldwide system of computer networks.
TRUE
75) T/F The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
TRUE
T/F E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.
TRUE
51) ________ was the first truly large-scale digitally enabled transaction system in the B2C arena. A) Telex B) The Baxter Healthcare system C) The French Minitel D) Eelectronic Data Interchange (EDI)
C) The French Minitel
17) Which of the following is a physical place you visit in order to transact? A) marketspace B) marketplace C) social network D) the Internet
B) marketplace
73) T/F The Internet has shown similar growth patterns as other electronic technologies of the past.
FALSE
45) Which of the following statements about the mobile platform is not true? A) Over 91% of Americans used a mobile device to access the Internet at least some of the time in 2018. B) Over 220 Americans used tablet computer apps in 2018. C) M-commerce purchases were expected to reach almost $280 billion in 2018. D) The time U.S. adults spend using mobile apps accounts for over 60% of total digital minutes spent.
B) Over 220 Americans used tablet computer apps in 2018.
70) Which of the following is not an element of friction-free commerce? A) Information is equally distributed. B) Transaction costs are high. C) Prices can be dynamically adjusted to reflect actual demand. D) Unfair competitive advantages are eliminated.
B) Transaction costs are high.
13) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A) Marketing messages had little richness. B) The smaller the audience reached, the less rich the message. C) The larger the audience reached, the less rich the message. D) Richness was unrelated to reach.
C) The larger the audience reached, the less rich the message.
15) The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following? A) subscription costs B) fixed costs C) menu costs D) variable costs
C) menu costs
30) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? A) consumer-to-consumer (C2C) B) social e-commerce C) mobile e-commerce D) business-to-business (B2B)
C) mobile e-commerce
59) The early years of e-commerce were driven by all of the following factors except: A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds. C) an emphasis on quickly achieving very high market visibility. D) visions of profiting from new technology.
A) an emphasis on exploiting traditional distribution channels.
16) Which of the following refers to any disparity in relevant market information among parties in a transaction? A) information asymmetry B) unfair competitive advantage C) imperfect competition D) dynamic pricing
A) information asymmetry
10) Which of the following is the best definition of transaction cost? A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market
B) the cost of participating in a market
60) The early years of e-commerce are considered: A) the most promising time in history for the successful implementation of first mover advantages. B) an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted. C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
46) Which of the following describes the basic web policy of large firms during the Invention period? A) Integrate social networks and the mobile platform with website marketing. B) Emphasize the necessity for the Web to generate profits. C) Use the Web to sell complex goods and services online. D) Maintain a basic, static website depicting the firm's brand.
D) Maintain a basic, static website depicting the firm's brand.
14) Interactivity in the context of e-commerce provides which of the following functionalities? A) the ability to physically touch and manipulate a product B) complexity and content of a message C) the ability of consumers to create and distribute content D) the enabling of two-way communication between consumer and merchant
D) the enabling of two-way communication between consumer and merchant
71) T/F Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2018-2019.
FALSE
74) T/F The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.
FALSE
61) Which of the following best describes the early years of e-commerce? A) They were a technological success but a mixed business success. B) They were a technological success but a business failure. C) They were a technological failure but a business success. D) They were a mixed technological and business success.
A) They were a technological success but a mixed business success.
1) E-commerce can be defined as: A) digitally enabled commercial transactions between and among organizations and individuals. B) the use of digital technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. D) any electronically based organizational activity that supports a firm's market exchanges.
A) digitally enabled commercial transactions between and among organizations and individuals.
58) Unfair competitive advantages occur when: A) one competitor has an advantage that others cannot purchase. B) market middlemen are displaced. C) information is equally distributed and transaction costs are low. D) firms are able to gather monopoly profits.
A) one competitor has an advantage that others cannot purchase.
19) Which of the following refers to the complexity and content of a message? A) richness B) reach C) information density D) interactivity
A) richness
79) Above all, e-commerce is a ________ phenomenon. A) technology driven B) finance-driven C) sociological D) government-driven
A) technology driven
63) Which of the following is a characteristic of the Consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) brand extension and strengthening becomes more important than creating new brands D) shift to a technology-driven approach
C) brand extension and strengthening becomes more important than creating new brands
44) All of the following are major social trends in e-commerce in 2018-2019 except for: A) concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. B) concerns over commercial and governmental privacy invasion. C) concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax. D) concerns about the increasing market dominance of Facebook, Amazon, and Google.
C) concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax.
