ch. 10
As of 2019, approximately what percentage of US companies with 100 or more employees used twitter for marketing?
66%
When you use a search engine, you search ______.
an index of the Internet
For each level of your report, you should have ______ subheadings.
at least two
When using Google, you can use quotation marks around search phrases and the categories at the top of the page to ______.
limit your results
Businesses use Facebook, Twitter, and other social media primarily for ______.
marketing
The information found on professional associations' websites is often ______.
more timely than that found in a library
When all headings at the same level in a report use the same grammatical form, the headings are said to be ______.
parallel
Secondary research
past research which has already been performed and often already published
Unlike informal communications, reports must be ______.
prepared carefully
Focus groups and personal interviews are forms of ______.
qualitative research
The most common way for businesses to collect and disseminate detailed corporate information is through ______.
reports
When analyzing why an undesirable situation has occurred, you should first ______.
search for possible explanations or solutions
Consulting previously conducted research is called ______.
secondary research
systematic sampling
select some starting point and then select every kth element in the population
When you compose a long report, your outline should serve as the foundation for your ______.
table of contents
When you notice differences in your first and second measurements in a before-after experiment, you can assume the cause is ______.
the experimental factor and any uncontrollable factors
Selecting a small number of representative testers and having them perform a task with a product is ______.
the most common method of user testing
area or cluster sampling
the research population is divided into mutually exclusive groups (e.g. geographical region: perhaps by postcode) so that a random sample of the groups can be selected
specialized search engines ex
true people or zabasearch (finding contact information) us gov site edgar (finding corp info) findlaw (gathering legal info)
Sampling technique
two groups: probability & nonprobability sampling
Probability sampling
v
To be relevant and helpful in your research, you should interpret your findings ______.
with the reader in mind
To avoid errors in interpretation, it is important to tailor your claims to ______.
your data
To get Internet-based information and search online databases more effectively, it is useful to have a good command of ______.
Boolean logic
Which of the following are examples of metasearch engines?
Metacrawler Dogpile Mamma
Which of the following are primary operators of Boolean logic?
NOT AND OR
If you are looking for the most up-to-date information about a current event, which of the following Google search engine categories would you click on?
News
Which of the following are common types of reports used by organizations?
Oral presentations Research papers Fill-in forms
Which of the following are commonly used as a basis for structuring a report?
Place Time Factors
Which of the following are common factors you might need to investigate when writing a report?
Points of comparison Possible causes of a problem Subtopics
Which of the following criteria would be least helpful in determining a website's trustworthiness?
Popularity
Which of the following statements are true of qualitative research?
It is used to study natural phenomena. It begins with general questions. It enables you to interpret data.
Which of the following are advantages of written reports over other forms of communication?
Reports convey detailed findings well. Reports are easily routed to readers. Reports are permanent records.
purposeful sampling
Selecting a sample from a population on who will be the most informative about a topic of interest.
In a before-after experimental design, you should remeasure the variable only after taking which steps?
Selecting a test group Waiting a specified period of time Introducing the experimental factor
Which of the following will best help keep you informed of new posts on a website if the site does not have an RSS button?
Signing up for an email subscription
When the problem of a report consists of a simple lack of information, which of the following should you focus on investigating?
Subtopics of the main topic
Which of the following features make Facebook a useful research tool?
The ability to create surveys Its pervasiveness The company-specific information available
On which of the following factors should you base your evaluation of a business problem?
The criteria you will use in your investigation The characteristics you want to investigate
Which of the following should be interpreted during the report-writing process?
The data you gathered about your study topic The factors that affect the situation you are studying
Which of the following factors influence the kinds of reports you will write for an organization?
The kind of organization The size of the organization The complexity of the organization
Which of the following must be true for a study to be ethical?
The participants must be voluntarily taking part. The participants must be aware of risks. The participants must be assured that their personal information will remain confidential.
Which of the following are true of reports?
They help in making informed decisions. They are orderly. They are objective.
Which of the following is an open-ended question that a researcher would likely use in an interview with a consumer about her product preferences?
What is your opinion about the product?
Several company executives are considering expanding into a new market. Which of the following types of information would be most useful to them?
What products are in demand
Which of the following kinds of information about websites do search engines compile and index?
Where the sites link to The sites' meta tags How often the sites are visited
Subtopics are most useful when your problem has to do with ______.
a lack of information
In an experiment, you are testing the relationship between an existing situation and ______.
a single variable
stratified random sampling
A form of probability sampling; a random sampling technique in which the researcher identifies particular demographic categories of interest and then randomly selects individuals within each category.
Analytical Report
A report that lists all the competition within a 5 mile radius and draws conclusions about the likely demand for a new hardware store in the area
Recommendation Report
A report that lists all the competition within a 5 mile radius and draws conclusions about the likely demand for a new hardware store in the area and recommends a decision or further action.
Informative Report
A report that lists all the competition within a 5-mile radius, grouped according to location or type of company
Avoid leading questions
Avoid asking "Is dove your favorite soap?" Instead ask "what is your favorite brand of soap?"
Which of the following are types of primary research?
Administering surveys Conducting experiments Conducting interviews
Which of the following are involved in observation?
Checking for objectivity Systematically recording details Watching events related to the problem you are investigating
Which of the following factors should websites be evaluated for when you are determining whether to use them to compose a report?
Completeness Accuracy Reliability
Which of the following questions can help you determine whether a site is valid?
Is the information from the original source? Is the information timely? Is there contact information provided?
Which of the following is a specialized search engine for finding corporate information?
Edgar
Which of the following are examples of specialized search engines?
Edgar FindLaw Yahoo People Search
In order to make data meaningful to your readers, you must ______ it.
interpret
True or False: Although reports are occasionally written collaboratively, this is a decreasingly common practice.
False
True or False: Search engines generally filter out noncredible websites.
False
True or false: The wording of the headings in your table of contents may vary from that of the headings in the body of your report.
False
Which of the following should Wikipedia be used for?
Finding sources related to your research
Which of the following are among the primary ways to use Twitter as a research tool?
Following certain topics Searching its contents Following certain people
What are descriptive statistics used to describe?
Helpful patterns in the data
Which of the following are exhibited by a good report outline?
Hierarchy Ordering Grouping
Which of the following does user testing measure?
How satisfied users are with a product A user's experience interacting with a product How well users can learn to use a product
Which of the following are used to break up the text of a report and highlight its overall structure?
Indentations Bulleted lists Headings
To turn data into predictions about how people will behave, what type of statistics should you use?
Inferential
Which shortcoming of a before-after design is mitigated by a controlled before-after design?
Influences other than the experimental factors
During an experiment, only one variable at a time should be ______.
changed
convenience sampling
choosing individuals who are easiest to reach
To better address the factors that may influence the results of a before-after experiment, the simplest option is to use a ______.
controlled before-after design
referral sampling
involves including participants in the sample who have been referred by other participants
Report
is an orderly and objective communication of factual information that enables key decision makers to make informed decisions.
When you evaluate a business problem, your first step should be to ______.
decide how you will evaluate the situation
When business reports are written in a consistent way, organizations often ______.
develop standardized forms to make the reporting process faster
simple random sampling
every member of the population has an equal probability of being selected for the sample
The subject areas that you must look into to solve a report's problem are known as the ______.
factors
Primary research (empirical research)
first hand data gathering
specialized search engines
focus on subject-specific websites
Industry leaders have begun to increase the resources available on their websites as a result of the ______.
growth in content marketing
To contextualize data for readers, you must ______.
identify patterns in it that are relevant to readers
When writing the first draft of a report, you should aim to present your ideas ______.
in a logical order
The main principle behind internal review boards is ______.
informed consent
A report on starting a new business includes the headings "Formulating a Business Plan," "Securing Funding," and "Developing Product Ideas." Which of the following headings is parallel with these?
"Marketing Your Product"
user testing researchers will measure:
1. intuitive design 2. ease of learning 3. efficiency of use 4. memorability 5. error frequency and severity 6. subjective satisfaction
Which of the following audiences are business reports primarily aimed at?
Key decision makers
Which of the following goals can internal reports help with?
Preparing an organization to attempt new ventures Correcting organizational problems Helping an organization adapt to new circumstances
Which of the following are examples of external reports?
Reports for clients of a consulting firm Financial reports for shareholders Environmental-impact reports
In what way do reports differ from proposals?
They are objective.
Unlike an outline, a table of contents should be ______.
made available to the reader
A report that examines water use patterns in four different geographical regions of the United States would most likely use a ______-based organizational pattern.
place
When you want to generate discussion and questions, it is often best to ______.
produce an oral report
Before engaging in observation, researchers should identify their ______.
purpose
Once you have searched for possible explanations or solutions to a problem, you should then ______.
research each one
Although RSS feeds are useful for staying up-to-date on certain topics, their use is declining most likely due to ______.
the growth of social media
To search multiple search engines simultaneously, it is best to ______.
use a metasearch engine
nonprobability sampling
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