ch. 10

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As of 2019, approximately what percentage of US companies with 100 or more employees used twitter for marketing?

66%

When you use a search engine, you search ______.

an index of the Internet

For each level of your report, you should have ______ subheadings.

at least two

When using Google, you can use quotation marks around search phrases and the categories at the top of the page to ______.

limit your results

Businesses use Facebook, Twitter, and other social media primarily for ______.

marketing

The information found on professional associations' websites is often ______.

more timely than that found in a library

When all headings at the same level in a report use the same grammatical form, the headings are said to be ______.

parallel

Secondary research

past research which has already been performed and often already published

Unlike informal communications, reports must be ______.

prepared carefully

Focus groups and personal interviews are forms of ______.

qualitative research

The most common way for businesses to collect and disseminate detailed corporate information is through ______.

reports

When analyzing why an undesirable situation has occurred, you should first ______.

search for possible explanations or solutions

Consulting previously conducted research is called ______.

secondary research

systematic sampling

select some starting point and then select every kth element in the population

When you compose a long report, your outline should serve as the foundation for your ______.

table of contents

When you notice differences in your first and second measurements in a before-after experiment, you can assume the cause is ______.

the experimental factor and any uncontrollable factors

Selecting a small number of representative testers and having them perform a task with a product is ______.

the most common method of user testing

area or cluster sampling

the research population is divided into mutually exclusive groups (e.g. geographical region: perhaps by postcode) so that a random sample of the groups can be selected

specialized search engines ex

true people or zabasearch (finding contact information) us gov site edgar (finding corp info) findlaw (gathering legal info)

Sampling technique

two groups: probability & nonprobability sampling

Probability sampling

v

To be relevant and helpful in your research, you should interpret your findings ______.

with the reader in mind

To avoid errors in interpretation, it is important to tailor your claims to ______.

your data

To get Internet-based information and search online databases more effectively, it is useful to have a good command of ______.

Boolean logic

Which of the following are examples of metasearch engines?

Metacrawler Dogpile Mamma

Which of the following are primary operators of Boolean logic?

NOT AND OR

If you are looking for the most up-to-date information about a current event, which of the following Google search engine categories would you click on?

News

Which of the following are common types of reports used by organizations?

Oral presentations Research papers Fill-in forms

Which of the following are commonly used as a basis for structuring a report?

Place Time Factors

Which of the following are common factors you might need to investigate when writing a report?

Points of comparison Possible causes of a problem Subtopics

Which of the following criteria would be least helpful in determining a website's trustworthiness?

Popularity

Which of the following statements are true of qualitative research?

It is used to study natural phenomena. It begins with general questions. It enables you to interpret data.

Which of the following are advantages of written reports over other forms of communication?

Reports convey detailed findings well. Reports are easily routed to readers. Reports are permanent records.

purposeful sampling

Selecting a sample from a population on who will be the most informative about a topic of interest.

In a before-after experimental design, you should remeasure the variable only after taking which steps?

Selecting a test group Waiting a specified period of time Introducing the experimental factor

Which of the following will best help keep you informed of new posts on a website if the site does not have an RSS button?

Signing up for an email subscription

When the problem of a report consists of a simple lack of information, which of the following should you focus on investigating?

Subtopics of the main topic

Which of the following features make Facebook a useful research tool?

The ability to create surveys Its pervasiveness The company-specific information available

On which of the following factors should you base your evaluation of a business problem?

The criteria you will use in your investigation The characteristics you want to investigate

Which of the following should be interpreted during the report-writing process?

The data you gathered about your study topic The factors that affect the situation you are studying

Which of the following factors influence the kinds of reports you will write for an organization?

The kind of organization The size of the organization The complexity of the organization

Which of the following must be true for a study to be ethical?

The participants must be voluntarily taking part. The participants must be aware of risks. The participants must be assured that their personal information will remain confidential.

Which of the following are true of reports?

They help in making informed decisions. They are orderly. They are objective.

Which of the following is an open-ended question that a researcher would likely use in an interview with a consumer about her product preferences?

What is your opinion about the product?

Several company executives are considering expanding into a new market. Which of the following types of information would be most useful to them?

What products are in demand

Which of the following kinds of information about websites do search engines compile and index?

Where the sites link to The sites' meta tags How often the sites are visited

Subtopics are most useful when your problem has to do with ______.

a lack of information

In an experiment, you are testing the relationship between an existing situation and ______.

a single variable

stratified random sampling

A form of probability sampling; a random sampling technique in which the researcher identifies particular demographic categories of interest and then randomly selects individuals within each category.

Analytical Report

A report that lists all the competition within a 5 mile radius and draws conclusions about the likely demand for a new hardware store in the area

Recommendation Report

A report that lists all the competition within a 5 mile radius and draws conclusions about the likely demand for a new hardware store in the area and recommends a decision or further action.

Informative Report

A report that lists all the competition within a 5-mile radius, grouped according to location or type of company

Avoid leading questions

Avoid asking "Is dove your favorite soap?" Instead ask "what is your favorite brand of soap?"

Which of the following are types of primary research?

Administering surveys Conducting experiments Conducting interviews

Which of the following are involved in observation?

Checking for objectivity Systematically recording details Watching events related to the problem you are investigating

Which of the following factors should websites be evaluated for when you are determining whether to use them to compose a report?

Completeness Accuracy Reliability

Which of the following questions can help you determine whether a site is valid?

Is the information from the original source? Is the information timely? Is there contact information provided?

Which of the following is a specialized search engine for finding corporate information?

Edgar

Which of the following are examples of specialized search engines?

Edgar FindLaw Yahoo People Search

In order to make data meaningful to your readers, you must ______ it.

interpret

True or False: Although reports are occasionally written collaboratively, this is a decreasingly common practice.

False

True or False: Search engines generally filter out noncredible websites.

False

True or false: The wording of the headings in your table of contents may vary from that of the headings in the body of your report.

False

Which of the following should Wikipedia be used for?

Finding sources related to your research

Which of the following are among the primary ways to use Twitter as a research tool?

Following certain topics Searching its contents Following certain people

What are descriptive statistics used to describe?

Helpful patterns in the data

Which of the following are exhibited by a good report outline?

Hierarchy Ordering Grouping

Which of the following does user testing measure?

How satisfied users are with a product A user's experience interacting with a product How well users can learn to use a product

Which of the following are used to break up the text of a report and highlight its overall structure?

Indentations Bulleted lists Headings

To turn data into predictions about how people will behave, what type of statistics should you use?

Inferential

Which shortcoming of a before-after design is mitigated by a controlled before-after design?

Influences other than the experimental factors

During an experiment, only one variable at a time should be ______.

changed

convenience sampling

choosing individuals who are easiest to reach

To better address the factors that may influence the results of a before-after experiment, the simplest option is to use a ______.

controlled before-after design

referral sampling

involves including participants in the sample who have been referred by other participants

Report

is an orderly and objective communication of factual information that enables key decision makers to make informed decisions.

When you evaluate a business problem, your first step should be to ______.

decide how you will evaluate the situation

When business reports are written in a consistent way, organizations often ______.

develop standardized forms to make the reporting process faster

simple random sampling

every member of the population has an equal probability of being selected for the sample

The subject areas that you must look into to solve a report's problem are known as the ______.

factors

Primary research (empirical research)

first hand data gathering

specialized search engines

focus on subject-specific websites

Industry leaders have begun to increase the resources available on their websites as a result of the ______.

growth in content marketing

To contextualize data for readers, you must ______.

identify patterns in it that are relevant to readers

When writing the first draft of a report, you should aim to present your ideas ______.

in a logical order

The main principle behind internal review boards is ______.

informed consent

A report on starting a new business includes the headings "Formulating a Business Plan," "Securing Funding," and "Developing Product Ideas." Which of the following headings is parallel with these?

"Marketing Your Product"

user testing researchers will measure:

1. intuitive design 2. ease of learning 3. efficiency of use 4. memorability 5. error frequency and severity 6. subjective satisfaction

Which of the following audiences are business reports primarily aimed at?

Key decision makers

Which of the following goals can internal reports help with?

Preparing an organization to attempt new ventures Correcting organizational problems Helping an organization adapt to new circumstances

Which of the following are examples of external reports?

Reports for clients of a consulting firm Financial reports for shareholders Environmental-impact reports

In what way do reports differ from proposals?

They are objective.

Unlike an outline, a table of contents should be ______.

made available to the reader

A report that examines water use patterns in four different geographical regions of the United States would most likely use a ______-based organizational pattern.

place

When you want to generate discussion and questions, it is often best to ______.

produce an oral report

Before engaging in observation, researchers should identify their ______.

purpose

Once you have searched for possible explanations or solutions to a problem, you should then ______.

research each one

Although RSS feeds are useful for staying up-to-date on certain topics, their use is declining most likely due to ______.

the growth of social media

To search multiple search engines simultaneously, it is best to ______.

use a metasearch engine

nonprobability sampling

v


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