Ch 11 Video Assignment

Manufacturers that choose to offer products through Amazon must adhere to its rules, which gives Amazon dominant power in the channel. What role does this give Amazon in the channel?

Channel captain

Prime Day is an event that allows Amazon to test its highly automated warehouses known as ________.

fulfillment centers

If a manufacturer decides to limit its retail presence to a handful of luxury brick-and-mortar boutiques that offer personalized customer service, even if that means foregoing Amazon's vast reach, it has chosen which distribution strategy?

Exclusive distribution

When Amazon decided to begin offering its own brand of products (Amazon Basics) in competition with some of the manufacturers that use Amazon as a distribution channel, this created the potential for ________.

channel conflict

By delivering grocery products from its Whole Foods division, Amazon is attempting to become a major ________ in that industry.

channel intermediary