Ch. 12 Quiz
What are the four major functions of logistics? A) Warehousing, inventory management, transportation, and logistics information management<b> B) Warehousing, inventory management, transportation, and retailing<b> C) Inventory management, transportation, shipping, and warehousing D) Warehousing, inventory management, retailing, and logistics information management E) Retailing, inventory management, transportation, and logistics information management<b>
A) Warehousing, inventory management, transportation, and logistics information management <b>
Which of the following is an example of horizontal channel conflict? A) A consumer complaining to a producer about the quality of a product. B) A Ford dealer complaining that another Ford dealer is advertising in their territory. C) A retailer complaining about receiving damaged goods from a wholesaler. D) A consumer complaining to a retailer about the service they received. E) A retailer complaining about a producer's pricing.
B) A Ford dealer complaining that another Ford dealer is advertising in their territory
__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. A) Exclusive dealing B) Full-line forcing C) Intensive distribution D) Exclusive distribution E) An exclusive territorial agreement
B) Full-line forcing
Which of the following statements regarding marketing channel behavior and design is correct? A) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers acting as a unified system. B) The success of individual channel members depends on the overall channel's success. C) Vertical marketing systems lack leadership and power, often resulting in damaging conflict and poor channel performance. D) Distribution channels are nothing more than simple collections of firms tied together by various flows. E) Conflicts rarely occur in marketing distribution channels.
B) The success of individual channel members depends on the overall channel's success
Which of the following statements is correct regarding the functions channel members perform? A) Finding and engaging customers and potential buyers is not a function performed by channel members. B) Channel members create greater efficiencies than manufacturers could achieve on their own. C) Manufacturers can decrease costs by taking on more channel functions. D) Channel members do not get involved in financing-in other words, the acquisition and use of funds to cover the costs of the channel work. E) Channel members fulfill a variety of functions, but in doing so do not take any risks.
B) channel members create greater efficiencies than manufacturers could achieve on their own
One key function of channel members is __________, which involves shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging. A) negotiating B) matching C) promotion D) contact E) risk taking
B) matching
Companies now use __________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate channel partners. A) distribution centers B) partner relationship management C) channel management D) customer relationship management E) logistics
B) partner relationship management
Which of the following statements regarding marketing logistics is correct? A) It is important for companies to improve logistics even though logistics are not a source of competitive advantage. B) Marketing logistics handle only outbound logistics. C) The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. D) Sustainability is not relevant to marketing channel logistics and the supply chain. E) The goal of marketing logistics is to maximize sales.
C) The goal of marketing logistics should be to provide a targeted level of customer service at the least cost
Some sellers require that dealers not handle competitor's products. This strategy is called __________. A) a tying agreement B) exclusive distribution C) exclusive dealing D) full-line forcing E) intensive distribution
C) exclusive dealing
The length of a channel is determined by __________. A) the number of wholesalers in the channel B) the number of retailers in the channel C) the number of intermediary levels D) the number of producers E) the number of final consumers
C) the number of intermediary levels
Which of the following statements regarding marketing channel design is correct? A) Marketers should always maximize the number of intermediaries used in a channel. B) It is important to let the responsibilities of channel members evolve as their relationship develops. C) Channel objectives should be set in terms of profitability. D) Channel alternatives should be evaluated against economic, control, and adaptability criteria. E) In global markets, channel systems are the same in different countries.
D) Channel alternatives should be evaluated against economic, control, and adaptability criteria
Which of the following is a reason that producers use marketing channels and channel intermediaries? A) Marketing channel decisions require only a short-term commitment. B) The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C) Using marketing channels allows producers to retain full control over how and to whom they sell their products. D) Using channel intermediaries increases the number of contacts with customers. E) Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
E) Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers
Due to changes in technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of __________. A) disengagement B) channel distress C) a vertical marketing system D) channel dissolution E) disintermediation
E) disintermediation
Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products __________. A) through franchises B) through value added resellers C) exclusively D) intensively E) selectively
E) selectively
The company, suppliers, distributors, and customers who open double partner with one another to improve the performance of the entire system make up the __________. A) marketing channel network B) supply chain network C) upstream network D) downstream network E) value delivery network
E) value delivery network