Ch. 12 Quiz

What are the four major functions of​ logistics? A) Warehousing, inventory​ management, transportation, and logistics information​ management<b> B) Warehousing, inventory​ management, transportation, and​ retailing<b> C) Inventory​ management, transportation,​ shipping, and warehousing D) ​Warehousing, inventory​ management, retailing, and logistics information management E) Retailing, inventory​ management, transportation, and logistics information​ management<b>

A) Warehousing, inventory management, transportation, and logistics information management <b>

Which of the following is an example of horizontal channel​ conflict? A) A consumer complaining to a producer about the quality of a product. B) A Ford dealer complaining that another Ford dealer is advertising in their territory. C) A retailer complaining about receiving damaged goods from a wholesaler. D) A consumer complaining to a retailer about the service they received. E) A retailer complaining about a​ producer's pricing.

B) A Ford dealer complaining that another Ford dealer is advertising in their territory

​__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. A) Exclusive dealing B) Full-line forcing C) Intensive distribution D) Exclusive distribution E) An exclusive territorial agreement

B) Full-line forcing

Which of the following statements regarding marketing channel behavior and design is​ correct? A) A conventional distribution channel consists of one or more independent​ producers, wholesalers, and retailers acting as a unified system. B) The success of individual channel members depends on the overall​ channel's success. C) Vertical marketing systems lack leadership and​ power, often resulting in damaging conflict and poor channel performance. D) Distribution channels are nothing more than simple collections of firms tied together by various flows. E) Conflicts rarely occur in marketing distribution channels.

B) The success of individual channel members depends on the overall channel's success

Which of the following statements is correct regarding the functions channel members​ perform? A) Finding and engaging customers and potential buyers is not a function performed by channel members. B) Channel members create greater efficiencies than manufacturers could achieve on their own. C) Manufacturers can decrease costs by taking on more channel functions. D) Channel members do not get involved in financing-in other​ words, the acquisition and use of funds to cover the costs of the channel work. E) Channel members fulfill a variety of​ functions, but in doing so do not take any risks.

B) channel members create greater efficiencies than manufacturers could achieve on their own

One key function of channel members is​ __________, which involves shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging. A) negotiating B) matching C) promotion D) contact E) risk taking

B) matching

Companies now use​ __________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate channel partners. A) distribution centers B) partner relationship management C) channel management D) customer relationship management E) logistics

B) partner relationship management

Which of the following statements regarding marketing logistics is​ correct? A) It is important for companies to improve logistics even though logistics are not a source of competitive advantage. B) Marketing logistics handle only outbound logistics. C) The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. D) Sustainability is not relevant to marketing channel logistics and the supply chain. E) The goal of marketing logistics is to maximize sales.

C) The goal of marketing logistics should be to provide a targeted level of customer service at the least cost

Some sellers require that dealers not handle​ competitor's products. This strategy is called​ __________. A) a tying agreement B) exclusive distribution C) exclusive dealing D) full-line forcing E) intensive distribution

C) exclusive dealing

The length of a channel is determined by​ __________. A) the number of wholesalers in the channel B) the number of retailers in the channel C) the number of intermediary levels D) the number of producers E) the number of final consumers

C) the number of intermediary levels

Which of the following statements regarding marketing channel design is​ correct? A) Marketers should always maximize the number of intermediaries used in a channel. B) It is important to let the responsibilities of channel members evolve as their relationship develops. C) Channel objectives should be set in terms of profitability. D) Channel alternatives should be evaluated against​ economic, control, and adaptability criteria. E) In global​ markets, channel systems are the same in different countries.

D) Channel alternatives should be evaluated against economic, control, and adaptability criteria

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A) Marketing channel decisions require only a​ short-term commitment. B) The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C) Using marketing channels allows producers to retain full control over how and to whom they sell their products. D) Using channel intermediaries increases the number of contacts with customers. E) Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

E) Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

Due to changes in​ technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of​ __________. A) disengagement B) channel distress C) a vertical marketing system D) channel dissolution E) disintermediation

E) disintermediation

Firms producing consumer​ electronics, furniture, and home appliance brands typically distribute their products​ __________. A) through franchises B) through value added resellers C) exclusively D) intensively E) selectively

E) selectively

The​ company, suppliers,​ distributors, and customers who open double partner with one another to improve the performance of the entire system make up the​ __________. A) marketing channel network B) supply chain network C) upstream network D) downstream network E) value delivery network

E) value delivery network