Ch 9 IS 300
________ is the market leader in cloud-based CRM systems. Question content area bottom Part 1 A. Salesforce.com B. MySQL C. Microsoft D. Google E. Oracle
A. Salesforce.com
A supply chain ________. A. links suppliers, manufacturing plants, distribution centers, retail outlets, and customers B. is an internal connecting of operations, accounting, and marketing C. is a network of business processes used to focus on customer service D. links customers to sale items E. includes only operations
A. links suppliers, manufacturing plants, distribution centers, retail outlets, and customers
Businesses can better engage with their customers by using ________, which enables firms to analyze customer sentiments about products and services. A. social CRM tools B. predictive analytics C. spreadsheet analysis D. demand planning E. regression analysis
A. social CRM tools
Enterprise applications include high ________, making it difficult to change vendors. A. switching costs B. success rates C. meta data D. usage of cloud computing E. usage of analytics
A. switching costs
Nike's contract suppliers are ________ in the supply chain. A. upstream B. owners C. optional D. outside E. downstream
A. upstream
An example of ________ includes a company being sold infrastructure as a service (IaaS) at the same time they purchased software as a service (SaaS) from a cloud services vendor. A. commission selling B. cross-selling C. production selling D. knowledge selling E. cross join
B. cross-selling
One downside to extensively customizing complex enterprise software occurs when it ________. A. utilizes databases B. degrades system performance C. requires training D. increases sharing of information E. increases collaboration among departments
B. degrades system performance
The ________ strategy focuses on having components arriving exactly at the time they are needed. Question content area bottom Part 1 A. ERD B. just-in-time C. software D. instructional design E. bullwhip
B. just-in-time
________ avoid the problem of having databases in areas such as finance, human resources, sales and marketing, and manufacturing that are not capable of sharing information. A. Quality control applications (QCA) B. Data definition language (DDL) C. Enterprise resource planning (ERP) systems D. Local area networks E. Human resource systems (HRS)
C. Enterprise resource planning (ERP) systems
ERM software and CRM software ________. A. are usually built on Mac servers B. are both currently concepts for the future with potential implementation around 2018. C. differ as ERM software focuses on employee issues D. do not require complex databases E. rarely fail to meet expectations
C. differ as ERM software focuses on employee issues
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships. A. accounting B. marketing C. service D. database E. sales
C. service
According to Panorama Consulting Solutions, in 2020, _______ of ERP projects experienced cost overruns. A. 13.8% B. 28% C. 38% D. 83% E. 3.8%
C. 38%
The acronym CRM stands for ________. A. computer risk management B. computer relationship management C. customer relational media D. creative retention of management E. customer relationship management
E. customer relationship management
According to your reading, Coca-Cola implemented an SAP enterprise system to overcome a ________. A. sales and marketing problem. B. security risk C. lack of databases D. website glitch E. lack of standard, companywide business processes
E. lack of standard, companywide business processes
Enterprise systems include ________ tools for analyzing overall organizational performance. A. instructional technology B. SAP C. DDL D. analytical E. Oracle
D. analytical
Nike's distributors are ________ in the supply chain. A. optional B. outside C. owners D. upstream E. downstream
E. downstream