Ch 9 IS 300

​________ is the market leader in​ cloud-based CRM systems. Question content area bottom Part 1 A. Salesforce.com B. MySQL C. Microsoft D. Google E. Oracle

A. Salesforce.com

A supply chain​ ________. A. links​ suppliers, manufacturing​ plants, distribution​ centers, retail​ outlets, and customers B. is an internal connecting of​ operations, accounting, and marketing C. is a network of business processes used to focus on customer service D. links customers to sale items E. includes only operations

A. links​ suppliers, manufacturing​ plants, distribution​ centers, retail​ outlets, and customers

Businesses can better engage with their customers by using​ ________, which enables firms to analyze customer sentiments about products and services. A. social CRM tools B. predictive analytics C. spreadsheet analysis D. demand planning E. regression analysis

A. social CRM tools

Enterprise applications include high​ ________, making it difficult to change vendors. A. switching costs B. success rates C. meta data D. usage of cloud computing E. usage of analytics

A. switching costs

​Nike's contract suppliers are​ ________ in the supply chain. A. upstream B. owners C. optional D. outside E. downstream

A. upstream

An example of​ ________ includes a company being sold infrastructure as a service​ (IaaS) at the same time they purchased software as a service​ (SaaS) from a cloud services vendor. A. commission selling B. cross-selling C. production selling D. knowledge selling E. cross join

B. cross-selling

One downside to extensively customizing complex enterprise software occurs when it​ ________. A. utilizes databases B. degrades system performance C. requires training D. increases sharing of information E. increases collaboration among departments

B. degrades system performance

The​ ________ strategy focuses on having components arriving exactly at the time they are needed. Question content area bottom Part 1 A. ERD B. just-in-time C. software D. instructional design E. bullwhip

B. just-in-time

​________ avoid the problem of having databases in areas such as​ finance, human​ resources, sales and​ marketing, and manufacturing that are not capable of sharing information. A. Quality control applications​ (QCA) B. Data definition language​ (DDL) C. Enterprise resource planning​ (ERP) systems D. Local area networks E. Human resource systems​ (HRS)

C. Enterprise resource planning​ (ERP) systems

ERM software and CRM software​ ________. A. are usually built on Mac servers B. are both currently concepts for the future with potential implementation around 2018. C. differ as ERM software focuses on employee issues D. do not require complex databases E. rarely fail to meet expectations

C. differ as ERM software focuses on employee issues

Customer relationship management applications that track social networking data are related to the​ ________ aspect of customer relationships. A. accounting B. marketing C. service D. database E. sales

C. service

According to Panorama Consulting​ Solutions, in​ 2020, _______ of ERP projects experienced cost overruns. A. ​13.8% B. 28% C. ​38% D. 83% E. 3.8%

C. ​38%

The acronym CRM stands for​ ________. A. computer risk management B. computer relationship management C. customer relational media D. creative retention of management E. customer relationship management

E. customer relationship management

According to your​ reading, Coca-Cola implemented an SAP enterprise system to overcome a​ ________. A. sales and marketing problem. B. security risk C. lack of databases D. website glitch E. lack of​ standard, companywide business processes

E. lack of​ standard, companywide business processes

Enterprise systems include​ ________ tools for analyzing overall organizational performance. A. instructional technology B. SAP C. DDL D. analytical E. Oracle

D. analytical

Nike's distributors are​ ________ in the supply chain. A. optional B. outside C. owners D. upstream E. downstream

E. downstream