Ch. 9 Survey Research

What Are The Advantage Of Mail Survey?

1) Cheaper 2) Lack of Interviewer Bias 3) Anonymity and Privacy 4) Suitable for Sensitive Issues.

What Are The Advantage Of Telephone Survey?

1) Fast Response 2) Cheaper 3) No Safety Concerns for Interviewers 4) High Completion Rate

What Are Some Questionnaire Guidelines?

1) Form of the items should be appropriate to the people 2) Items must be clear and precise 3) Easy to read and understand 4) Items should ask only about one thing at a time 5) Double-barrel questions should be avoided 6) Use simple words 7) Respondents must be competent to answer the item 8) Respondents must be willing to answer the item 9) Respondents have the right to skip questions they don't want to answer 10) Questions should be relevant to the respondent 11) Items should ordinarily be short 12) Negative terms should be avoided so as not to confuse respondents 13) Items should be worded to avoid biased responses 14) A clear format for contingency questions is necessary to ensure that the respondents answer all the questions intended for them 15) Instructions in capital letters 16) Should be pre-tested before being administered to the study sample

What Are The Advantage Of Interview Survey?

1) High Completion Rate 2) Fewer Misunderstood Questions 3) More Detailed and Reliable Answers.

What Are The Weaknesses Of Survey Research?

1) It is somewhat artificial, potentially superficial, and relatively inflexible 2) Using surveys to gain a full sense of social processes in their natural settings is difficult 3) Survey research is comparatively weak on validity and strong on reliability

What Are Some Ways Surveys Are Given/Sent?

1) Mail Survey (Most commonly used self-administered survey) 2) Personal Interview Survey (Oldest and most reliable survey method. They can use probes, but they should be neutral) 3) Telephone Survey (Greater control over data collection. It is the most often used survey method by businesses and professional organizations in the U.S.) 4) Internet Survey (Has 2 formats: (1) Reply to the questionnaires emailed to you or (2) be redirected to a website and fill out the questionnaire there) 5) Computer-Assisted Survey (Done in Computer Lab or Voting Station) 6) Group-Administered Survey

What Kind Of Categories Are The Survey Methods Classified Into?

1) Self-Administered Surveys (Mail, Internet, Computer-Assisted Surveys) 2) Interviewer-Administered Surveys (Personal Interview and telephone Surveys) 3) Group-Administered Surveys (Administered in Group Setting)

What Are The Strengths Of Survey Research?

1) Survey research in general offers advantages in terms of economy, the amount of data that can be collected, and the chance to sample a large population. 2) The standardization of the data collected represents another special strength of survey research.

What Do Questionnaires Provide?

A method of collecting data by asking people questions (Questions may be open-ended (respondents supply their own answers) or close-ended (they select from a list of provide answers))

What Is CATI?

Computer-Assisted Telephone Interviewing

What Are Some Appropriate Topics for Survey Research?

Making Descriptive Studies of Large Populations (Survey data may be used for explanatory purposes as well)

What Is The Cheapest Survey?

Online Surveys

What Is RDD?

Random-Digit Dialing: Technique for eliminating potential bias in selecting numbers

What Is Secondary Analysis Of Survey Data?

Secondary Analysis of Survey Data collected by others provides special researchers an important option for "collecting" data cheaply and easily but at a potential cost in validity.

What Is The Mostly Used Method In Social Sciences In Collecting First-Hand Data?

Survey Research (Exist everywhere in our daily life)

What Is A Survey Research?

Survey Research, a popular research method, is the administration of questionnaires to sample of respondents selected from population.

What Do Matrix Questions Do?

The Matrix question is an efficient format for presenting several items sharing the same response categories

True Or False Surveys Sometimes Ask Private Information?

True. (Researchers must keep information confidential. Researchers should minimize risk to not harm respondents)