CH4 4278 Full
70) ________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.
Benchmarking
22) Which of the following helps you understand the marketing effectiveness of your e-commerce site? A) shopping cart B) product database C) site tracking and reporting system D) inventory management system
C
24) All of the following are basic information requirements for a product database except: A) product descriptions. B) stock numbers. C) customer ID numbers. D) inventory levels.
C
28) ________ involves testing a site program's modules one at a time. A) System testing B) Acceptance testing C) Unit testing D) Implementation testing
C
29) Most of the time required to maintain an e-commerce site is spent on: A) debugging code. B) responding to emergency situations. C) general administration and making changes and enhancements to the system. D) changes in reports, data files, and links to backend databases.
C
33) Offline media is typically used for all of the following marketing activities except: A) education. B) exposure. C) conversation. D) branding.
C
34) All of the following might be part of a Web site's middle-tier layer except: A) a database server. B) an ad server. C) legacy corporate applications. D) a mail server.
C
46) Which of the following is the most commonly used server-side scripting language? A) Ruby on Rails B) Django C) PHP D) Perl
C
51) All of the following are key design principles of responsive Web design except: A) flexible grid-based layouts. B) media queries. C) coding by convention. D) flexible images and media.
C
53) Which of the following types of sites typically needs a high percentage of secure pages? A) Web services B) customer self-service C) trading D) publishing/subscription
C
55) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade. A) increased dramatically B) increased moderately C) decreased dramatically D) decreased slightly
C
57) Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? A) Web site B) e-mail C) social media D) offline media
C
58) All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture.
C
65) Which of the following is not part of the LAMP open source Web development model? A) Linux B) Apache C) Microsoft IIS D) PHP
C
41) Which of the following cannot be used to retrieve objects from a database? A) CGI B) ASP C) JSP D) HTML
D
43) Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages? A) Apache web server B) proxy server C) shopping cart D) CMS
D
48) All of the following are Web site design features that annoy customers except: A) slow-loading pages. B) pop-under ads. C) splash pages. D) redundant navigation.
D
56) All of the following offer Web site building tools except: A) Weebly B) Google Sites C) WordPress D) Apache
D
59) All of the following are methods of improving the processing architecture of a Web site except: A) separating static content from dynamic content. B) optimizing ASP code. C) optimizing the database schema. D) adding Web servers.
D
61) All of the following are important factors in Web site optimization except: A) selecting keywords and page titles. B) identifying market niches for your services or products. C) buying search engine ads. D) adhering to accessibility guidelines.
D
63) ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. A) VBScript B) ActiveX C) ColdFusion D) JavaScript
D
75) Django follows the ________ programming principle.
DRY, Don't Repeat Yourself
10) A list server is an example of a buy-side application server that provides a database for product descriptions and prices.
F
11) Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
F
2) When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse.
F
72) A standard known as ________ makes it possible to access data from any application regardless of the database and operating system software being used.
Open Database Connectivity, ODBC
15) Mobile Web apps are typically built using HTML5 and Java.
T
79) ________ is a programming language that Microsoft created to compete with JavaScript.
VBScript
68) The practice of owning (or leasing) and managing your own Web servers but housing them in a vendor's physical facility is known as ________.
co-location
67) Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.
outsourcing
73) With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.
dynamic page generation
66) The information elements that the system must produce to achieve its business objectives are called ________.
information requirements
74) Beginning the e-commerce development process with a mobile presence rather than a desktop Web site is referred to as ________.
mobile first design
77) A(n) ________ is an application designed specifically to operate using a mobile device's hardware and operating system.
native app
80) A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.
privacy policy
76) A SWOT analysis describes a business's strengths, weaknesses, opportunities, and ________.
threats
78) A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.
widget
42) Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server
A
44) MySQL is which of the following? A) open source database software B) a scripting language embedded in HTML documents C) Web server software D) Web site analytics software
A
54) Which of the following is not a main factor in determining the overall demand on an e-commerce site? A) file sizes of Web pages being served B) number of simultaneous users in peak periods C) speed of legacy applications that are needed to supply data to Web pages D) whether content is dynamic or static
A
60) Which of the following statements about responsive Web design (RWD) is not true? A) RWD works best for sites that have complex functionality. B) RWD tools include HTML5 and CSS3. C) RWD makes it possible to design a Web site that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. D) RWD can be costly.
A
62) ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. A) CGI B) ColdFusion C) JavaScript D) VBScript
A
45) All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing software. C) a shopping cart. D) credit card processing.
B
47) An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture. A) single-tier B) two-tier C) three-tier D) multi-tier
B
50) The term stateless refers to the fact that: A) no one government entity controls the Internet. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. C) system performance degrades as more simultaneous users require service. D) Web servers may maintain multiple instances of server software to handle requests.
B
52) Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device? A) LAMP B) AWD C) mobile first design D) RoR
B
64) The primary way a Web site is able to personalize the content presented to a visitor is through the use of: A) privacy policies. B) cookies. C) accessibility rules. D) site management tools.
B
20) Which system functionality must your Web site have in order to be able to personalize or customize a product for a client? A) an ad server B) a site tracking and reporting system C) an inventory management system D) customer on-site tracking
D
23) Which of the following is not one of the basic business objectives for an e-commerce site? A) display goods B) execute a transaction C) provide production and supplier links D) optimize system architecture
D
26) Which of the following details the actual hardware components to be used in a system? A) architecture plan B) system functionalities plan C) logical design D) physical design
D
36) All of the following are basic functionality provided by Web servers except: A) site management tools. B) data capture tools. C) security services. D) a shopping cart.
D
38) Which of the following would you use to verify that links on Web pages are valid? A) HTTP B) FTP C) data capture tools D) site management tools
D
40) Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming.
D
6) Apache Web server software is based on Microsoft's Windows operating system.
F
7) The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.
F
39) Which of the following is an example of a CMS? A) Apache B) WordPress C) Dreamweaver CC D) Webtrends Analytics
B
13) A native app is one designed to specifically operate using a mobile device's hardware and operating system.
T
16) What are the two most important management challenges in building a successful e-commerce presence? A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives B) having an accurate understanding of your business environment and an achievable business plan C) building a team with the right skill sets and closely managing the development process D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
A
17) In order from beginning to end, the major steps in the SDLC are: A) systems analysis/planning; systems design; building the system; testing; and implementation. B) systems design; testing; building the system; and implementation. C) systems analysis/planning; systems design; building the system; implementation; and testing. D) systems analysis/planning; implementation; building the system; and testing.
A
21) A system design has two main components: A) a logical design and a physical design. B) a behavioral design and a technological design. C) business objectives and technology requirements. D) front-end systems and back-end systems.
A
35) The leading Web server software is: A) Apache. B) Microsoft Internet Information Server. C) Sun Solaris D) Google Enterprise Server.
A
49) Which of the following is not an open source software tool? A) WebSphere B) Apache C) MySQL D) PHP
A
18) ________ are the types of information systems capabilities needed to meet business objectives. A) Information requirements B) System functionalities C) System design specifications D) Physical design specifications
B
19) Which of the following basic system functionalities is used to display goods on a Web site? A) product database B) digital catalog C) shopping cart system D) customer database system
B
25) Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? A) physical design B) logical design C) testing plan D) co-location plan
B
27) ________ verifies that the business objectives of the system as originally conceived are in fact working. A) System testing B) Acceptance testing C) Unit testing D) Implementation testing
B
30) Django is based on which of the following? A) PHP B) Python C) Perl D) Ruby on Rails
B
14) PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.
T
3) Using prebuilt templates is typically one of the most cost-effective choices when building an e-commerce site.
T
4) The annual maintenance cost for a Web site is likely to be as high as its development cost.
T
5) Two-tier architecture typically includes a Web server and a database server.
T
8) Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.
T
9) Dynamic page generation enables the use of a content management system.
T
37) Which of the following is used to process certificates and private/public key information? A) HTTP B) Secure Sockets Layer/Transport Layer Security C) File Transfer Protocol D) data capture tools
B
31) All of the following are simple steps for optimizing Web page content that can reduce response times except: A) reducing unnecessary HTML comments. B) segmenting computer servers to perform dedicated functions. C) using more efficient graphics. D) avoiding unnecessary links to other pages on the site.
B
32) Ruby on Rails is based on which of the following philosophies? A) SLDC B) CoC C) LAMP D) Ajax
B
71) ________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.
System architecture
69) ________ involves testing the site as a whole, in the same way a typical user would when using the site.
System testing
1) The systems development life cycle methodology that can be used to create an e-commerce Web site has five major steps. True or False
T
12) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
T
