Ch.4 Quiz

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

It can protect the privacy of personal information collected on its website.

What is the most basic corporate social responsibility to employees?

To ensure a safe working environment

For corporate leaders, their firms ability to ________ must be of paramount importance

Balance shareholder interest with the needs of society

Which of the following descriptions embodies concepts marketing principles?

Both ethically and socially responsible

When marketers work in Controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming

Concious marketers

Maria is the CEO of a small Manufacturing firm.She is concerned with meeting the investment objective of the firms shareholders, and sees no value In corporate social responsibility. Maria's attitude is

Consistent with the views of other critics I of corporate social responsibility

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents,children,teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each groups concerns. In the ethical decision-making framework, It's next action should be to

Engage in brainstorming alternatives

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples

Marketing ethical issues

When making decisions, managers often have to decide between doing what is beneficial for themselves in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm

Must align the short-term goad of each employee with the long-term, overriding goals of the firm

In the ______ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Planning

Marketers that include ethical policies and standards in the firms mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

Planning phase

_____ provides a detailed, multi pronged "statement of ethics" that can serve as a foundation for marketers.

The American Marketing Association

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation, _______ should engage in brainstorming and evaluating alternatives.

all parties relevant to the decision

Compared to the average company, firms with strong ethical climates tend to

be more socially responsible

Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the

employees

Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision making metric, Alicia will

evaluate the alternative using a series of questions.

Charges that firms are using sweatshop labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

implementations

After a marketing firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluation of alternatives. _________________ then reviews and refines these alternatives, and then chooses a course of action.

management

All of the following terms are Generally associated with the definition of corporate social responsibility except

profit

All of the following are included in the decision-making metric except?

the likability test