Ch5 dynamic study module

_________ refers to changes in an individual's behavior arising from experience. A. Learning B. Attitude C. A belief D. Perception E. I DON'T KNOW YET

Learning

__________ are such things as product, price, place, and promotion, and are considered part of the environment that influences the buyer's black box. Buyer's characteristics Unselected Buying attitudes Unselected Buyer's decision processes Unselected Marketing stimuli

Marketing Stimuli

A subculture is __________. set of relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors Unselected a group that influences a person's behavior Unselected the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions Unselected a group of people with shared value systems based on common life experiences and situations

A group of people with shared value systems based on common life experiences and situations

Lifestyle is ________. a person's pattern of living as expressed in his or her activities, interests, and opinions Unselected the impact of the personal words and recommendations of trusted friends, family, associates, and other consumers on buying behavior Unselected the specific mix of human traits that may be attributed to a particular brand Unselected the unique psychological characteristics that distinguish a person or group

A person's pattern of living as expressed in his or her activities, interests, and opinions

________ serves within a reference group to exert social influence on others. A reference group Unselected An online social network Unselected A membership group Unselected An opinion leader

An opinion leader

Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea? A belief Unselected Learning Unselected Perception Unselected Attitudes

Attitudes

__________ are part of the buyer's responses. Buyer's decision processes Unselected Buyer's characteristics Unselected Marketing stimuli Correct YOU WERE SURE AND CORRECT Buying attitudes and preferences

Buying attitudes and preferences

A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors. A. culture B. social class C. subculture D. membership group E. I DON'T KNOW YET

Social class

In the adoption process, __________ is when the consumer becomes aware of the new product, but lacks information about it. evaluation Unselected awareness Unselected interest Unselected trial

awareness

Which of the following describes complex buying behavior? A. Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands Unselected B. Consumer buying behavior in situations characterized by high individual involvement, but few perceived differences among brands Unselected C. Consumer buying behavior in situations characterized by low consumer involvement and few significant brand differences Unselected D. Consumer buying behavior in situations characterized by low consumer involvement, but significant perceived brand differences

consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

The __________ stage is when the buyer makes a decision about which brand to purchase. alternative evaluation Unselected need recognition Unselected information search Unselected purchase decision Unselected I DON'T KNOW YET

purchase decision

Need recognition is the stage of the buyer decision process in which the consumer __________. recognizes a problem Unselected searches for more information Unselected uses information to evaluate alternative brands Unselected decides which brand to purchase

recognizes a problem

In the interest stage of the adoption process, the consumer __________. A. tries the new product on a small scale to improve his or her estimate of its value Unselected B. considers whether trying the new product makes sense C. seeks information about the new product D. becomes aware of the new product, but lacks information about it

seeks information about the new product

What happens in the evaluation stage of the adoption process? Unselected The consumer tries the new product on a small scale to improve his or her estimate of its value. Unselected The consumer considers whether trying the new product makes sense. Unselected The consumer seeks information about the new product. Unselected The consumer becomes aware of the new product, but lacks information about it.

the consumer considers whether trying the new product makes sense

Perception is best defined as __________ a descriptive thought that a person holds about something Unselected the process by which people select, organize, and interpret information to form a meaningful picture of the world Unselected a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea Unselected the changes in an individual's behavior arising from experience

the process by which people select, organize, and interpret information to form a meaningful picture of the world

Culture is __________. A. a group of people with shared value systems based on common life experiences and situations Unselected B. the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions Unselected C. a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors Unselected D. a group that has a direct influence and to which a person belongs

the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

In the trial stage of the adoption process, the consumer __________. considers whether trying the new product makes sense Unselected tries the new product on a small scale to improve his or her estimate of its value Unselected seeks information about the new product Unselected becomes aware of the new product, but lacks information about it

tries the new product on a small scale to improve his or her estimate of its value

__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information. Purchase decision Unselected Alternative evaluation Unselected Need recognition Unselected Information search

information search

Which of the following describes a belief? A. The changes in an individual's behavior arising from experience B. The process by which people select, organize, and interpret information to form a meaningful picture of the world C. A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea D. A descriptive thought that a person holds about something

a descriptive thought that a person holds about something

__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. Alternative evaluation Unselected Purchase decision Unselected Information search Unselected Need recognition

alternative evaluation