Ch5 dynamic study module
_________ refers to changes in an individual's behavior arising from experience. A. Learning B. Attitude C. A belief D. Perception E. I DON'T KNOW YET
Learning
__________ are such things as product, price, place, and promotion, and are considered part of the environment that influences the buyer's black box. Buyer's characteristics Unselected Buying attitudes Unselected Buyer's decision processes Unselected Marketing stimuli
Marketing Stimuli
A subculture is __________. set of relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors Unselected a group that influences a person's behavior Unselected the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions Unselected a group of people with shared value systems based on common life experiences and situations
A group of people with shared value systems based on common life experiences and situations
Lifestyle is ________. a person's pattern of living as expressed in his or her activities, interests, and opinions Unselected the impact of the personal words and recommendations of trusted friends, family, associates, and other consumers on buying behavior Unselected the specific mix of human traits that may be attributed to a particular brand Unselected the unique psychological characteristics that distinguish a person or group
A person's pattern of living as expressed in his or her activities, interests, and opinions
________ serves within a reference group to exert social influence on others. A reference group Unselected An online social network Unselected A membership group Unselected An opinion leader
An opinion leader
Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea? A belief Unselected Learning Unselected Perception Unselected Attitudes
Attitudes
__________ are part of the buyer's responses. Buyer's decision processes Unselected Buyer's characteristics Unselected Marketing stimuli Correct YOU WERE SURE AND CORRECT Buying attitudes and preferences
Buying attitudes and preferences
A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors. A. culture B. social class C. subculture D. membership group E. I DON'T KNOW YET
Social class
In the adoption process, __________ is when the consumer becomes aware of the new product, but lacks information about it. evaluation Unselected awareness Unselected interest Unselected trial
awareness
Which of the following describes complex buying behavior? A. Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands Unselected B. Consumer buying behavior in situations characterized by high individual involvement, but few perceived differences among brands Unselected C. Consumer buying behavior in situations characterized by low consumer involvement and few significant brand differences Unselected D. Consumer buying behavior in situations characterized by low consumer involvement, but significant perceived brand differences
consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
The __________ stage is when the buyer makes a decision about which brand to purchase. alternative evaluation Unselected need recognition Unselected information search Unselected purchase decision Unselected I DON'T KNOW YET
purchase decision
Need recognition is the stage of the buyer decision process in which the consumer __________. recognizes a problem Unselected searches for more information Unselected uses information to evaluate alternative brands Unselected decides which brand to purchase
recognizes a problem
In the interest stage of the adoption process, the consumer __________. A. tries the new product on a small scale to improve his or her estimate of its value Unselected B. considers whether trying the new product makes sense C. seeks information about the new product D. becomes aware of the new product, but lacks information about it
seeks information about the new product
What happens in the evaluation stage of the adoption process? Unselected The consumer tries the new product on a small scale to improve his or her estimate of its value. Unselected The consumer considers whether trying the new product makes sense. Unselected The consumer seeks information about the new product. Unselected The consumer becomes aware of the new product, but lacks information about it.
the consumer considers whether trying the new product makes sense
Perception is best defined as __________ a descriptive thought that a person holds about something Unselected the process by which people select, organize, and interpret information to form a meaningful picture of the world Unselected a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea Unselected the changes in an individual's behavior arising from experience
the process by which people select, organize, and interpret information to form a meaningful picture of the world
Culture is __________. A. a group of people with shared value systems based on common life experiences and situations Unselected B. the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions Unselected C. a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors Unselected D. a group that has a direct influence and to which a person belongs
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
In the trial stage of the adoption process, the consumer __________. considers whether trying the new product makes sense Unselected tries the new product on a small scale to improve his or her estimate of its value Unselected seeks information about the new product Unselected becomes aware of the new product, but lacks information about it
tries the new product on a small scale to improve his or her estimate of its value
__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information. Purchase decision Unselected Alternative evaluation Unselected Need recognition Unselected Information search
information search
Which of the following describes a belief? A. The changes in an individual's behavior arising from experience B. The process by which people select, organize, and interpret information to form a meaningful picture of the world C. A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea D. A descriptive thought that a person holds about something
a descriptive thought that a person holds about something
__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. Alternative evaluation Unselected Purchase decision Unselected Information search Unselected Need recognition
alternative evaluation