Chapter 06: Basic Elements of Planning and Decision Making

A.

strategic goals

When managers approach the execution of a tactical plan, what kinds of activities are involved? Check all that apply. Distributing resources Evaluating results Evaluating the course of action Planning strategically Anticipating conflicts

Distributing resources Evaluating results Evaluating the course of action

Lower-level management

operational

Top management

strategic

C.

operational goals

Which column best describes the characteristics associated with strategic plans? A B C

A

Which list of steps reflects the best order for the planning process?

B

An annual budget A schedule for completing the redesign of an organization's gardens and landscape

single-use plan

Given your knowledge of organizational plans, which type of plan is described in column B? Strategic Tactical Operational

tactical

You've decided to give the department with the most participation in the United Way campaign a pizza party. When you ask your supervisor for the funding for the pizza, what reason do you give to support your decision? Goals provide a mechanism for evaluation. Goals motivate employees. Goals promote good planning and future goal setting. Goals provide guidance and a unified direction for people in the organization.

Goals motivate employees.

What role does the mission statement play in the planning process? Sets purpose of business Links strategy and operations Sets company direction Guides day to day activities

Sets purpose of business

Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal? Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos Increase data licensing revenue by 50% Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter

Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement

Determine human resource needs Identify the time constraints involved Understand strategic plans

developing

Communicate throughout process Obtain information needed

executing

Boards of directors

mission

Given your knowledge of organizational plans, which type of plan is described in column C? Strategic Tactical Operational

operational

We will install new refrigeration units to maintain the freshness of our ingredients.

operational

Middle management

tactical

We will develop advertising campaigns to promote our community focus.

Level 3

In your role as project leader for the organization's involvement in the annual United Way campaign, you have planned a party to mark the end of the fundraising initiative. What must you do to ensure the party is implemented successfully? Anticipate low attendance among third-shift employees. Notify your supervisor that some of the funds for the United Way initiative will be used on a party. Allocate the necessary time for employees who will help set up the party. Thank people for attending the party for the United Way initiative.

Allocate the necessary time for employees who will help set up the party.

For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set? Launch #Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own #twitternovela story with Vines Secure agreements with 5 Latin American telenovela actors and actresses who will participate in #Twitternovela by February 1 Increase number of user timeline views 15% year-over-year Acquire new users globally with a focus on stimulating primary demand in Latin America

Launch #Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own #twitternovela story with Vines

We seek to partner with farms located in the regions in which we are located.

Level 2

Enrique knows that he will need to have documentation in order to measure results. Therefore, he plans to require all team members to log their time at work in 15-minute increments. Because this is a new procedure, you want to help Enrique anticipate possible concerns. Which major barrier to goal setting is most relevant for him to consider given what you know about this plan? Dynamic environment Improper reward system Resistance to change Inappropriate goals

Resistance to change

Enrique wants to encourage his team members to accomplish the goal of learning a new skill each quarter. What should Enrique do? Understand the purpose of goals. Reward those who accomplish the goal. Check that the goal is consistent horizontally and vertically. Update the goal regularly.

Reward those who accomplish the goal.

Contingency planning _______________________________________________________________________________. is detrimental to goal-setting because contingency plans suggest that the other plans are not expected to succeed is difficult for the very reason we need contingency plans; that is, forecasting the future is impossible is only conducted at the strategic level of the organization is most needed for organizations operating in stable environments

is difficult for the very reason we need contingency plans; that is, forecasting the future is impossible

An operational plan provides a detailed road map of the steps necessary to achieve operational goals (sometimes referred to as objectives). Although there are many specific types of operational plans, they can be broadly characterized as either single-use plans or standing plans. A program plan is an example of a __________________, while a policy is an example of a ______________.

single-use plan; standing plan

A rule that prohibits the use of company computers for personal communications Procedures for responding to customer complaints

standing plan

We seek to partner with farms located in the regions in which we are located.

strategic

We will develop advertising campaigns to promote our community focus.

tactical

We seek to contribute to the communities in which we operate by providing timely, healthy food choices at reasonable prices.

Level 1

We will install new refrigeration units to maintain the freshness of our ingredients.

Level 4

You are developing a plan to ensure that employees in your department are dressed appropriately when clients are on-site. What type of plan should you create? Rule Standard operating procedure Program Project

Rule

B.

tactical goals