Chapter 07 Quiz: Search Engine Marketing

Website developers and marketers for a new sporting goods store are collaborating to design the company's website. They want to design the site in such a way that search engines find the site without being paid to do so. The website developers and marketers are engaged in ____. a. search engine optimization (SEO) b. search engine marketing (SEM) c. index serving d. page ranking

a. search engine optimization (SEO)

A plumbing supply company is embarking on the SEO process. The company has developed a search strategy. What is the next step in the SEO process? a. Register the site with search engines b. Develop a content strategy to align with the keyword strategy c. Implement a paid search campaign to complement or inform the organic search campaign d. Define the target market

b. Develop a content strategy to align with the keyword strategy

A website developer for a vegan bakery in your town is entering in terms; they hope search engines will classify the site when customers search for those terms on the internet. The developer enters: vegan, bakery, plant-based, egg-free, dairy-free. These are examples of _____. a. buzz words b. keywords c. title tags d. descriptions

b. keywords

Ava is conducting research on the internet before she purchases a new car. She uses Google and types in "best four door sedans" to start her information search. Ava is using a _____. a. directory b. search engine c. page rank d. paid search

b. search engine

A Google search of "karate classes" reveals that people also ask: "Is 20 too late to learn karate?" and "Can I learn karate in 3 months?" Companies that offer karate classes should _____. a. add keywords to their websites b. properly tag videos included on their websites c. answer these questions on their website d. fill out all the information for "Google my Business"

c. answer these questions on their website

If you were to type "friendliest dog breeds" into Google, Google would use a _____ to display its best guess at which pages are most relevant to your search and in which order they should be shown. a. spider b. universal search c. search engine algorithm d. paid search

c. search engine algorithm

While visiting another city, your friend conducts an internet search for "restaurants near me." After hitting "search," they are presented with a list of restaurants that are close by. The list of results is known as a _____. a. search engine marketing result (SEM) b. query page c. search engine results page (SERP) d. list of results

c. search engine results page (SERP)

A local photographer experienced a decline in client sessions recently. He decided to make changes to his website to gain more clients. He added more information about his experience and type of photography he specializes in. A check of the ______ on the website showed the photographer had a very high percentage of keywords compared to the total number of words on the page. a. title tags b. spiders c. semantic search d. keyword density

d. keyword density

If you conduct an internet search for "healthy dog food" you will likely notice that the first few search results say "sponsored" and then list company websites. The sponsored posts are examples of ____. a. meta tags b. page rank c. search engine optimization (SEO) d. paid search

d. paid search

A law firm has hired a website developer to improve its website. The lawyers request that the website developer pay special attention to the technical factors of search engine optimization. This would include all of the following except ____. a. keywords in the URL b. working internal links c. user experience d. title tag and descriptions

d. title tag and descriptions