Chapter 1 -- HR Management: Gaining a Competitive A

Organizations are becoming more and more aware of their carbon footprint and the effects of their actions on the environment. Studies have demonstrated that paper manufacturing accounts for a majority of the carbon footprint left by publishing companies. One question that remains is how print products such as newspapers, magazines, and book publishers can remain sustainable while making a profit. To address this issue, paper manufacturers are considering aspects of their environmental impact, such as greenhouse gas emissions and ways to address climate change. Imagine that the Newspaper Association of America (NAA) has hired you as a consultant to come up with championing practices that help newspapers thrive economically while preserving and protecting the environment for future generations.

Answer the following questions:

One recommendation you make to the NAA is hiring more employees who contribute to the intellectual means of producing newspapers (i.e., writers, reporters, editors). These employees are known as: a. Knowledge workers b. Manual laborers c. Engaged employees d. Intellectual capital

a. Knowledge workers

Which of the following is NOT a sustainable practice that you could implement for the NAA? a. Use heavier-weight newsprint to increase consumption. b. Use the Greenhouse Gas Protocol to measure newspaper emissions. c. Launch employee awareness of recycling programs. d. Install energy efficient lighting in offices.

a. Use heavier-weight newsprint to increase consumption

How can the NAA empower employees to create a sustainable environment? a. Redesign the layout of the organization b. Implement online pay-for-performance systems c. Give employees the authority to develop environmental improvement practices d. Tell employees to recycle more

c. Give employees the authority to develop environmental improvement practices

The NAA should consider which of the following stakeholders in designing sustainable practices? a. Employees that work for print publications b. Customers who read the newspapers c. Community where manufacturing plant is located d. All of these

d. All of these