Chapter 10 Online Content and Media M/C
18) Which of the following type of online content does the highest percentage of Internet users purchase or view online? A) newspapers B) radio C) games D) music
A
19) Which of the following three forms of media account for over 77% of the hours spent consuming media? A) television, radio, and the Internet B) television, magazines, and the Internet C) the Internet, radio, and newspapers D) television, the Internet, and newspapers
A
63) Music download networks offer: A) high user control and high user focus. B) high user control and low user focus. C) low user control and high user focus. D) low user control and low user focus.
A
51) Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) The Justice Department sued Amazon for engaging in predatory pricing. D) The agency model was developed in response to Amazon's pricing strategies.
C
53) All of the following are subscription services except: A) Pandora. B) Spotify. C) iTunes. D) Rhapsody.
C
58) In 2013, approximately how much were consumers expected to spend on digital music? A) $39 million B) $390 million C) $3.9 billion D) $39 billion
C
20) In comparison to hours spent at work, the average American adult spends ________ consuming various media. A) a quarter as much time B) a third as much time C) an equivalent amount of time D) twice as much time
D
29) All of the following statements about the online video audience are true except: A) major television events tend to draw higher viewership than online videos. B) the online video audience is around 180 million monthly unique viewers. C) YouTube draws the highest number of monthly unique viewers of online video. D) the overall size of the online video audience is much smaller than the traditional television audience.
D
32) Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors? A) USA Today B) Washington Post C) Wall Street Journal D) The New York Times
D
35) Which of the following is not a major contributing factor to net value? A) providing instantaneous, online access to information B) providing large, searchable historical archives C) enabling consumers to move online information to other documents easily D) offering a variety of subscription models
D
60) Which form of online entertainment is expected to generate the most revenue in 2016? A) TV B) games C) music D) motion pictures
D
64) Traditional media programming offers: A) high user control and high user focus. B) high user control and low user focus. C) low user control and high user focus. D) low user control and low user focus.
D
25) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.
A
27) Which are the two most popular activities in terms of online content on the Internet? A) newspapers and radio B) movies and TV C) books and magazines D) TV and games
A
34) Which of the following is not one of the factors required to charge for online content? A) multiple delivery methods B) focused market C) specialized content D) high perceived net value
A
49) Which of the following is used by the highest percentage of people to read e-books? A) PC B) e-reader such as a Kindle or Nook C) cell phone D) tablet computer
A
56) All of the following statements about the television and premium video industry are true except: A) the current transition to Internet delivery of television is leading to a decline in traditional television viewing. B) television is the largest content provider in the United States. C) the largest online video distributor is Apple's iTunes. D) over-the-top entertainment services are a threat to cable television distributors.
A
61) In 2013, which of the following forms of online entertainment produced the least amount of revenue? A) radio B) TV C) games D) motion pictures
A
16) Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) The growth of tablets spurs a growth in online magazine revenues. D) Console game sales stagnate in comparison to online gaming.
B
21) Which of the following generates the largest share of media revenues? A) video games B) television C) newspapers D) radio
B
24) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
B
31) All of the following are true about the newspaper industry except: A) newspaper management has been sluggish to respond to the opportunities on the Internet for news. B) online readership of newspapers is declining. C) newspaper management overly protected content from being distributed by aggregators. D) offline readership of newspapers is increasing.
B
33) In 2013, YouTube announced: A) 100 new channels. B) paid-subscription channels. C) movie-streaming channels. D) new channels for live streaming of special broadcast TV events.
B
36) Approximately ________ of the Internet population in the United States reads magazines online. A) one-quarter B) one-third C) one-half D) three-quarters
B
39) DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
B
40) There are approximately ________ online newspapers in the world. A) 1,000 B) 10,000 C) 25,000 D) 50,000
B
42) Which of the following best describes the online newspaper industry's revenue model? A) mostly successful implementation of the subscription-fee model B) struggling to successfully implement a fee-based model C) abandonment of the subscription-fee model and return to free model D) mix of revenues from classified ad sales and subscription fees
B
17) Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers? A) Netflix B) Hulu C) Zynga D) VUDU
C
22) Which of the following is the fastest growing segment of media revenues? A) television B) home video C) Internet media D) newspapers
C
30) Which of the following was the most troubled segment of the publishing industry in 2013? A) books B) magazines C) newspapers D) periodicals
C
37) Digital magazine revenues are expected to ________ over the next few years. A) remain stable B) more than double C) grow 10% a year D) continue to decrease
C
38) All of the following typically favor the elimination of DRM except: A) hackers. B) technology companies. C) content owners. D) telecommunications pipeline companies.
C
50) In 2013, around what percentage of Americans had read an e-book? A) 5% B) 15% C) 20% D) 30%
C
28) Which of the following is the fastest growing paid content area? A) online radio B) online games C) online music D) online video
D
54) All of the following statements about the movie industry are true except: A) over 90 million Americans were expected to watch movies online in 2013. B) in 2013, consumers paid more for online movie viewing than for DVDs or related physical products. C) online movie viewing is growing faster than all video viewing. D) Internet and online distribution now make up the largest share of movie revenues.
D
55) Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) a willing industry with a library of high-quality content D) inability to attract customers to traditional products
D
57) All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except: A) movies are more difficult to move around the Web without detection. B) movies typically have far larger file sizes than music tracks. C) the movie industry is a concentrated oligopoly. D) there are fewer firms competing for distribution rights.
D
26) Which of the following occurs first in the process of content convergence? A) media integration B) media migration C) media transformation D) media maturity
B
44) Who was the first major fiction writer to create an e-book-only volume of a new work? A) Mary Higgins Clark B) Stephen King C) Dan Brown D) Anne Rice
B
46) Which of the following is the earliest precursor to today's e-books and e-book readers? A) Apple iPod B) Project Gutenberg C) Franklin Reader D) Voyager Company's multimedia CDs
B
52) Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
B
59) Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games
B
62) In 2013, which of the following comprised the largest segment of the online gaming audience? A) social gamers B) mobile gamers C) casual gamers D) console gamers
B
65) Which of the following is the fastest growing online gaming audience? A) casual gamers B) mobile gamers C) social gamers D) console gamers
B
23) In 2013, total paid online content was estimated to be: A) 150 million. B) 1.5 billion. C) 15 billion. D) 150 billion.
C
41) Around how many page views do online newspapers generate in a typical month? A) 41 million B) 410 million C) 4.1 billion D) 41 billion
C
43) Which of the following statements about the online newspaper audience is not true? A) Online newspaper readership is growing at 17% a year. B) The online newspaper audience is highly engaged. C) The people who read newspapers online tend to be less educated than those who visit YouTube. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
C
45) In 2013, Amazon's e-book and media store contained around how many book titles? A) about 10,000 B) about 100,000 C) about 1 million D) about 10 million
C
47) As of 2013, around how many Kindles of all types have been sold in the United States? A) 8 million B) 80 million C) 800 million D) 8 billion
C
48) E-book sales in 2013 were approximately: A) $58 million. B) $580 million. C) $5.8 billion. D) $58 billion.
C
