Chapter 10 quiz
Analyzing consumer needs
_________________ is the first step in marketing channel design.
Partner relationship management
_________________ software systems enable companies to coordinate their whole-channel marketing efforts.
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
__________________ is an example of horizontal channel conflict.
Adaptability criteria
Channels often involve long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
Exclusive
Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution strategy?
first-line partners
Companies today see channel members as ______________ and practice strong partner relationship management.
Administered VMS
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
Value delivery network
Of the following, which most closely describes the method by which companies engage and create benefits for their customers?
potentially high cost savings and improved customer satisfaction
One of the primary advantages of marketing logistics is ________
It may or may not be legal.
Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as full-line forcing. Which of the following statements is true regarding full-line forcing?
Warehousing, inventory management, transportation, and logistics information management
The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas?
the responsibilities of channel members
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
Channel levels
Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer?
The number of intermediary levels in the channel
Which of the following indicates the length of a channel?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Integrated supply chain management
Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain?
Outsourcing logistics functions
Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets?
corporate VMS
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.
Manufacturing and assembly
Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions?
involves the entire supply chain management
Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it ________________________
vertical marketing system
A(n) _____ consists of producers, wholesalers, and retailers acting as a unified system.
targeted levels of customer service
When setting marketing channel objectives, companies should state the objective in terms of ____
Franchise organizations
In which of the following is vertical conflict, conflict between different levels of the same channel, common?
Supply chain management
___________ entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
