Chapter 10 quiz

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

Analyzing consumer needs

_________________ is the first step in marketing channel design.

Partner relationship management

_________________ software systems enable companies to coordinate their​ whole-channel marketing efforts.

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

__________________ is an example of horizontal channel conflict.

Adaptability criteria

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

Exclusive

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy?

​first-line partners

Companies today see channel members as​ ______________ and practice strong partner relationship management.

Administered VMS

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

Value delivery network

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers?

potentially high cost savings and improved customer satisfaction

One of the primary advantages of marketing logistics is​ ________

It may or may not be legal.

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing?

Warehousing, inventory​ management, transportation, and logistics information management

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas?

the responsibilities of channel members

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.

Channel levels

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer?

The number of intermediary levels in the channel

Which of the following indicates the length of a​ channel?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Integrated supply chain management

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain?

Outsourcing logistics functions

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets?

corporate VMS

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

Manufacturing and assembly

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions?

involves the entire supply chain management

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ________________________

vertical marketing system

​A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system.

targeted levels of customer service

When setting marketing channel​ objectives, companies should state the objective in terms of​ ____

Franchise organizations

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common?

Supply chain management

___________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers.


Ensembles d'études connexes

Using Functions in Models and Decision Making: Piecewise Defined Functions (assignment)~amdm

View Set

Central Dogma of Molecular Biology

View Set

Northwestern Europe Ch. 11 Geography

View Set

Principles of Real Estate Chapter 14

View Set

Exam 2 UNH Managerial Accounting

View Set

Lehne Chapter 53: Management of ST-Elevation Myocardial Infarction

View Set