Chapter 11 Assessment Questions

As a result of the public's distrust of public relations, Congress passed the _____________ in 1946, requiring that those who deal with federal employees on behalf of private clients disclose those relationships.

Federal Regulation of Lobbying Act

The Foreign Agents Registration Act of 1938, which required anyone who engages in political activities in the United States on behalf of a foreign power to register as an agent of a foreign power with the Justice Department, was a result of which public relations pioneer's contacts with Nazi Germany?

Ivy Lee

"A sucker is born every minute" was the public relations philosophy of what legendary PR practitioner?

PT Barnum

__________ refers to a fake grassroots organization; that is, one funded in secret by those with a vested interest in the issue at hand.

astroturf

PR efforts on behalf of charities, relief groups, or other organizations serving publics in need are called

cause marketing

PR professionals interact with an organization's _____________, or neighbors, to generate goodwill.

communities

____________ is the integration of business operations and organizational values.

corporate social responsibility

Around 1920, the beginning of the _____________ era of public relations, PR companies began talking to people and listening to them when they talked back—in other words, representing their various publics to their clients, just as they represented their clients to those publics.

early two-way communication

The public relations activity that involves enhancement of communication between investor-owned companies and their shareholders, the financial community (for example, banks, annuity groups, and investment firms), and the public is known as

financial public relations

When PR professionals directly interact with elected officials or government regulators and agents, they are engaging in

lobbying

Anticipating, analyzing, and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization are part of PR's ___________ function.

management

Public relations professionals have ________ over the placement of their information; advertising professionals have ________ over the placement of their information.

no control; control

The public relations activity of interacting with officials and leaders of the various power centers with whom a client must deal is known as

public affairs

Employees, stockholders, the investment community, and the government are among public relations' ________, any group of people with a stake in an organization, issue, or idea.

publics

President Franklin D. Roosevelt made impressive use of which medium as a public relations tool to sell his New Deal directly to the people?

radio

There are many publics with whom PR professionals interact, including an organization's _____________; they own the organization (if it is a corporation), and their goodwill is necessary for the business to operate.

stockholders