Chapter 11. Facebook: Platforms, Privacy, and Big Business from the Social Graph
Facebook users post over ____ million photos each day.
350
_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.
Colossal walled garden
_____ problem is when others take advantage of a user or service without providing any sort of reciprocal benefit.
Free Rider
Facebook-backed Libra cryptocurrency seeks to serve the __________ adults worldwide who don't have a bank account.
1.7 billion
WeChat is the dominant mobile platform in _____, with roughly 700 million users by Spring 2016.
China
_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.
Facebook has introduced _____ Search, intending to evolve search beyond the keyword.
Graph
Facebook has introduced _____, intending to evolve search beyond the keyword.
Graph Search
Match the correct definition to each term. Colossal walled garden: Content deliver network: Localization: Content adjacency:
Localization: Adapting products and services for different languages and regional differences. Colossal walled garden: A closed network or single set of services controlled by one dominant firm. Content adjacency: Concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands. Content delivery network: Systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media
Facebook, a firm that has built its reputation on desktop dominance, is seeing new competition, especially in _____ where the competitive dynamics differ significantly.
Mobile apps
Facebook's primary competitive advantages are grounded in _____ and _____.
Network Effects and Switching Costs
Application _____ interfaces are programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as send or receive data.
Programming
Smartphone apps have a huge benefit for increasing engagement over browser-based desktop services because of
Push notifications
Match the correct definition to each term.
Social graph: The global mapping of users and organizations and how they are connected. Crowdsourcing: The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Cloud: A collection of resources available for access over the internet.
_____ costs are the cost a consumer incurs when moving from one product to another.
Switching
The Facebook Audience Network provides a way for firms to allow Facebook to do which of the following?
TRUE: - Target ads - Serve ads on third-party sites - Collect revenue - Gather advertisers FALSE: - Sell user information
Initial public stock offering is the first time a firm makes shares available via a public stock exchange, also known as "going public."
True
Network effect is when the value of a product or service increases as its number of users expands.
True
Studying Facebook provides a context for understanding which of the following?
all of the available options are true
The world population with no Internet access is roughly 3 times larger than the Facebook user base; however, most of the world's population live within range of a(n)
cell tower
Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.
complementary benefits
Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:
content delivery networks.
The dark Web refers to:
sites that cannot be indexed by Google and other search engines.
Facebook is currently the _____ most valuable public company on Earth.
fifth
When a firm has an IPO, it is said to have:
gone public, selling shares on a public stock exchange for the first time.
Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.
open source software
Which statement is true of the term "cloud"?
refers to a collection of computing resources available for access over the Internet
Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:
retaining a majority of voting rights in the public company.
A stockbroker trades shares she does not own with an obligation of later repayment with the hope that the price of traded shares will fall. She then repays share debt with shares purchased at a lower price and pockets the spread between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.
short selling
At the heart of Facebook's appeal is a concept Zuckerberg calls the _____, which refers to Facebook's ability to collect, express, and leverage the connections between the site's users.
social graph
Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.
venture capitalists
