Chapter 11 Marketing
Retailer
A business whose sales come primarily from retailing.
Off-price retailer
A retailer that buys at less-than-regular wholesale prices and sells at less than retail.
Convenience store
A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Retailing
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Manufacturer's sales branches and offices
Wholesaling by sellers or buyers themselves rather than through independent wholesalers.
Broker
A wholesaleer who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
Corporate chains
Two or more outlets that are commonly owned and controlled.
Shopper marketing
Using point-of-sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.
Wheel-of-retailing concept
A concept that suggest new types of retailers usually begin as low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.
Franchise
A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system.
Wholesaler
A firm engaged primarily in wholesaling activities.
Category killer
A giant specialty store that carries a very deep assortment of a particular line.
Shopping center
A group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
Supermarket
A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Discount store
A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Department store
A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.
Specialty store
A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.
Service retailer
A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
Superstore
A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Agent
A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Wholesaling
All the activities involved in selling goods and services to those buying for resale or business use.
Merchant wholesaler
An independently owned wholesale business that takes title to the merchandise it handles.
Warehouse club
An off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees.
Independent off-price retailer
An off-price retailing operation that is either independently owned and run or is a division of a larger retail corporation.
Factory outlet
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.
