Chapter 12 Business Quiz

CPM in advertising terms means:

cost per thousand

The first step in the selling process is to:

prospect and qualifying

In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it. An article in USA Today about the winner of the competition is an example of which promotional activity?

public relations

Which of the following is an example of in-store retailing?

none of the above

A retailer would separate children's clothing purchased from Carter's into various sizes and types of clothing, such as size 6 shirts, size 2T shorts, and size 4T sun dresses. This process is called:

sorting out

In which of the following industries are you most likely to find a broker?

real estate

Which of the following is a type of sales promotion?

all of these

_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales; and have little say over company sales policies.

Brokers

_____ is the number of times an individual is exposed to an ad.

Frequency

_____ is the act of informing, persuading, and reminding the target market about a product.

Promotion

Which of the following is NOT a popular form of sales promotion?

advertising

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n):

agent

Roy Petrie is a flower wholesaler. He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists. This process is called:

breaking bulk

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event. The goal of his promotion was most likely to:

create awareness

_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.

Reach

A manufacturers' representative is sometimes called a(n):

manufacturer' agent

Within the distribution channel, retailers and wholesalers are called:

marketing intermediaries

How do distribution channels improve product distribution?

Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

Wholesalers

_____ is any paid form of nonpersonal presentation by an identified sponsor.

Advertising

_____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

Distribution

In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The use of the Cross pen is an example of:

product placement

Which of the following is NOT an element of the promotional mix?

distribution

The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users

distribution channel

Public relations departments:

do all of the above

Which of the following is an example of nonstore retailing?

home shopping network

Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

increase the amount and frequency of use

Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:

merchant wholesalers

The chain of manufacturer, agent, wholesaler, and retailer through which items like x-ray machines, dental equipment, and safety goggles flow is called a(n) ______ channel.

distribution

A(n) _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.

off-price retailer