Chapter 13 BAS 160

List the four steps of the marketing research process in order from first to last.

1.Defining the question (the problem or opportunity) and determining the present situation. 2.Collecting research data. 3.Analyzing the research data. 4.Choosing the best solution and implementing it.

Rank order the different eras of marketing by putting the earliest at the top to the most recent to the bottom.

1.Production 2.Sales 3.Marketing concept 4.Costumer relationship

Select the technological innovations that companies can use to develop products and services that match consumers' wants and needs more effectively.

Blogs, social networking and data bases.

The process of learning as much as possible about present customers and doing everything you can over time to satisfy them is:

CRM

In the 1950s, a physiology emerged where a business recognized the need to be responsive to consumers if they wanted to get their business. This philosophy is referred to as the:

Marketing concept

What are some of the industries that will benefit from the increase in the over 65 population?

Nursing homes, prescription drugs, and recreation.

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

Tourists and new businesses.

True or false: Concept testing involves asking people if your product idea appeals to them.

True

True or false: Helping buyers buy also helps the seller sell.

True.

Identifying the factors in the environment that affect marketing success is the process called ______________________ ________________________.

environmental scanning

In the United States, most but not all companies have evolved by passing through four _________ of marketing.

eras

In marketing automobiles when a company talks about a design created to save on gas and energy, the focus is on promoting the product by emphasizing how ________________ it is.

green

State governments _____________________ to compete with other states and countries to locate businesses in their areas.

marketing

State governments use ________________ to compete with other states and countries to locate businesses in their areas.

marketing

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

Global, technological, sociological, competitive and economic influences are all factors within the ___________________ ____________________.

marketing environment

Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that:

meet consumers needs

The first step in the consumer-making process is ___________________ _________________.

problem recognition.

Colleges are now using podcasts, virtual tours, live chats, and other interactive technologies to make on-campus visits less necessary. This is an example of a trend in marketing that helps:

purchasers buy

Nonprofit organizations use marketing in order to:

raise funds to support their cause.

Marketers must monitor the changes in social trends to maintain their close ____________ with their customers.

relationship

The goal of ______________ marketing is to keep individual customers over time by offering them new products that exactly meet their requirements.

relationship

A key functioning in marketing is to find a customer need and ______________ it with a product or service.

satisfy

The new mobile/On-Demand Marketing Era uses ______________ technologies.

search

Existing is called _____________ data since you aren't the first one to gather the data.

secondary

Within the marketing environment, computers, telecommunications, bar codes, data interchange, and internet changes are all considered:

technological factors

It is important for companies to track what relevant bloggers are writing by doing blog searches using key _______________ that define their market.

terms

Marketers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

The difference between the marketing concept and customer relationship management is that:

CRM is the process of learning about existing customers and exceeding their expectations.

The internet allows a company to provide customers easy access to:

Communicate with them directly. Inform them of product problems. Research information about their products.

People over 65 have become one of the _______________ growing segments of the population.

fastest

a word, letter, or group of words or letters that differentiates one seller's goods or services from those of competitors is called the:

Brand name

Pick out the influences in the marketing environment.

Competitive, global, and economic.

Developing an accurate description of your business product and asking people if they like the idea is called: Concept testing Product testing Test marketing Target marketing

Concept testing

The cost of producing, distributing and promoting the product will all influence the product's:

Price

A physical good, service, or idea that satisfies a want or need is called a(n):

Product

The four factors in the marketing mix are:

Product, Price, Place, Promotion

Promotions often involve building ______________ with your customers by responding to suggestions customers make.

relationships

Customers and businesses still focus on the ____________ activity of marketing where customers are persuaded to purchase.

selling

What are some of the activities involved in marketing?

Advertising and developing the exchange process.

Marketers in the U.S. have changed their products to meet the tastes and preferences of which of the following groups have increased?

Asians and Hispanics

It is important to properly define the question during the marketing research process to

Determine what information is needed. Identify the question as a problem or opportunity. Recognize the current situation.

When marketers adapt their product by offering less expensive products that are tailored to consumers with modest incomes, they are paying close attention to:

Economic factors

True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.

False.

Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:

Intermediaries

When evaluating the marketing environment a company looks at a population shifts, values, attitudes and trends. These are referred to as __________ factors.

Sociocultural

Choose the factors that are a part of the technological environment.

Telecommunications, data interchange, and bar codes.

Testing a product among potential users is:

Test marketing

Marketers must pay attention to the dynamic competitive environment mainly because of competition environment because:

The internet gives consumers information instantly. -and- Change is occurring more rapidly.

State governments will use marketing in order to:

attract new business and tourism.

Studying the thought processes people use to make buying decisions and the factors that influence their choices is _______________ behavior.

consumer

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

The part of the marketing concept that focuses on finding out what consumers want and giving to them is a(n) __________________ orientation.

customer

All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:

Promotion

The web allows companies to communicate with their customers to assist in cultivating customer __________________, as people interact with the company.

relationships

During the production era it was believed that one should produce as much as you can, because:

there is a limitless market for the product.

List the steps in the consumer decision-making process from last to first with the first step on top and the last step on the bottom.

1.Problem recognition 2.Information search 3.Alternative evaluation 4.Purchase decision 5.Postpurchase evaluation