Chapter 13. Marketing: Helping Buyers Buy

Pick out the attributes typically used to differentiate consumer groups.

- Education - Age - Income

Which marketing activity helps businesses gather information to compete effectively?

Market research

State governments will use marketing in order to:

attract new business and tourism

Studying the thought processes people use to make buying decisions and the factors that influence their choices is ________ behavior.

consumer

The ________ market consists of all the individuals and households that want goods and services for personal consumption.

consumer

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

Databases, blogs, and social networking help companies gather ________ to meet consumer needs through the development of products and services.

data

People over 65 have become one of the ________ growing segments of the U.S. population.

fastest

The factors that go into a marketing program: product, price, place, and promotion, are called the ________ mix.

marketing

There is a wider variety of careers in ________ than in most business disciplines.

marketing

Developing products and promotions to please large groups of people is ________ marketing.

mass

With marketing research, marketers analyze markets to determine:

opportunities and challenges

In setting a product's ________, a business needs to take into account the costs of producing, distributing, and promoting the product as well as a profit margin.

price

Many customers value fast, fresh, flavorful food that is free of preservatives, chemicals, and antibiotics. The marketing mix factor that represents the value of the product is ______.

price

Food companies truly seem to be listening to customers who want healthy fast-food that is preservative, chemical, and antibiotic free. They are adjusting the ________ element of the marketing mix to meet customer needs.

product

The four factors in the marketing mix are:

product, price, place, and promotion

Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.

production

________ is a persuasive form of communication that informs people and motivates them to buy products and services.

promotion

Consumer behavior is the study of people's ________ decisions and the factors that influence those decisions.

purchasing

Marketing ________ helps to identify what products customers have purchased in the past, current purchasing patterns, and future wants.

research

Existing data is called ________ data since you aren't the first one to gather the data.

secondary

Marketing is the activities, sets of institutions, and processes that add ______ for customers.

value

As the ________ slowed, marketers had to adapt by offering products that were less expensive and more tailored to consumers with modest incomes.

economy

One of the fastest-growing segments of the U.S. population is:

over 65

Using the same products and promotions to appeal to large groups of people is:

mass marketing

Marketers use age, education level, income, and taste to ________ markets.

target

Which of the following are considered examples of geographic segmentation?

- by city - by region - by states

The consumer market is made up of:

- households - individuals

The B2B market includes:

- institutions - government - manufacturers

Marketers must pay attention to the dynamic competitive environment because:

- the Internet gives consumers information instantly - change is occurring more rapidly

Age, education level, income, and taste are all examples of how consumer groups:

differ greatly

Sociocultural, competitive, economic, global, and technological influences are all factors influencing:

the marketing environment

All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:

promotion

Many brick-and-mortar companies must pay attention to the new competition from the ________ because now consumers can search the world.

internet

Select the technological innovations that companies can use to develop products and services that match consumers' wants and needs more effectively.

- Data bases - Social networking - Blogs

Pick out the influences in the marketing environment.

- Global - Competitive - Economic

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

- Tourists - New businesses

These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.

Intermediaries

Information that has already been compiled by others and published in journals, books, or online is called:

secondary data

State governments use ________ to compete with other states and countries to locate businesses in their areas.

marketing

Any physical good, service, or idea that satisfies a want or need is a ________.

product

Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?

Geographic

In a global market, marketers must be sure to dialogue with customers to ensure they understand about the ________ and ________ they want.

goods; services

The process of finding small but profitable market segments and designing or finding products for them is called ________ marketing.

niche

The segmentation method that develops or finds products for small, but profitable market segments is:

niche marketing

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the ________ era which was followed by the selling era, the marketing concept era and finally the customer relationship era..

production

Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account

the requirements in delivering products to countries outside of the U.S.

True or false: Intermediaries are the middle links in a series of organizations that distribute goods from producers to consumers.

True

The ________-to-________ market includes manufacturers, intermediaries, hospitals, schools, charities, and the government

business; business

Marketers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

One of the fastest-growing segments of the U.S. population is people over the age of ________.

65

True or false: There is a wider variety of careers in marketing than in most business disciplines.

True

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

The costs of producing, distributing and promoting the product will all influence the product's:

price

Changes in the economy force marketers to adjust ________ and adapt their products to take into account consumers' income.

pricing

A physical good, service, or idea that satisfies a want or need is called a(n):

product