Chapter 20

Critics have charged that some companies use ​__________​, causing their products to become unfashionable before they actually should need replacement. A. deceptive pricing B. unsustainable practices C. deceptive practices D. planned obsolescence E. ​shoddy, harmful, or unsafe products

planned obsolescence

In going beyond​ greening, one thing companies can do internally is to​ ________. A. practice product stewardship B. create a sustainability vision C. adopt​ cradle-to-cradle practices D. practice pollution prevention E. plan for new clean technologies

plan for new clean technologies

Which statement does not describe sustainable​ companies? A. Sustainable marketing means pursuing the mission of shared value and a triple bottom​ line: people,​ planet, profits. B. Sustainable companies are those that create value for customers through​ socially, environmentally, and ethically responsible actions. C. Sustainable marketing goes beyond caring for the needs and wants of​ today's customers. D. By setting​ guidelines, sustainable companies can resolve all the difficult ethical decisions. E. Sustainable marketing means having concern for​ tomorrow's customers in ensuring the survival and success of the​ business, shareholders,​ employees, and the broader world in which they all live.

By setting​ guidelines, sustainable companies can resolve all the difficult ethical decisions.

A retailer offers a large price reduction from a phony high retail list price. This is an example of which deceptive​ practice? A. Deceptive pricing B. Deceptive packaging C. ​High-pressure selling D. Excessive markups E. Deceptive promotion

Deceptive pricing

​________ is an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment. A. Consumerism B. Environmentalism C. Greening D. Societal marketing E. Sustainable marketing

Environmentalism

​________ requires that the company continuously seek real product and marketing improvements. A. Customer value marketing B. Societal marketing C. ​Consumer-oriented marketing D. ​Sense-of-mission marketing E. Innovative marketing

Innovative marketing

​__________ products have low immediate appeal but may benefit consumers in the long run. A. Deficient B. Salutary C. Desirable D. Pleasing E. Undesirable

Salutary

​________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A. Sustainable marketing B. Strategic planning C. The marketing concept D. Societal marketing E. Profitability

Sustainable marketing

​________ considers the future needs of business. A. The societal marketing concept B. The marketing concept C. The strategic planning concept D. The sustainable marketing concept E. Sustainable marketing

The strategic planning concept

​________ considers the present and future needs of the business and the customers. A. The societal marketing concept B. The sustainable marketing concept C. The marketing concept D. Sustainable marketing E. The strategic planning concept

The sustainable marketing concept

How do sustainable companies create value for​ customers? A. Through​ socially, environmentally, and ethically responsible actions B. Through efficient supply chain management C. By offering low prices D. Through superior customer service E. By creating award winning products

Through​ socially, environmentally, and ethically responsible actions

What is the purpose of​ high-pressure selling? A. To persuade people to buy goods they had no thought of buying B. To sell customers goods that precisely fit their needs C. To convince customers to buy goods that are not on sale D. To ensure customers get good value from their purchases E. To sell goods that are overstocked in inventory

To persuade people to buy goods they had no thought of buying

In going beyond​ greening, companies can develop​ ________, which serves as a guide to the future and shows how the​ company's products and​ services, processes, and policies must evolve and what new technologies must be developed to get there. A. a sustainability vision B. a product stewardship plan C. pollution prevention controls D. consumer bill of rights E. new clean technologies

a sustainability vision

Conscientious marketers face many​ dilemmas, which include all of the following except​ __________. A. principles to guide companies and marketing managers on issues of ethics and social responsibility are not clear B. the finest guidelines cannot resolve all the difficult ethical situations the marketer faces C. not all managers have fine moral sensitivity D. the best thing to do is often unclear E. companies and their managers are not responsible for making moral judgments

companies and their managers are not responsible for making moral judgments

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ ________. A. environmentalism B. product stewardship C. societal marketing D. sustainable marketing E. consumerism

consumerism

The issue of ethics presents special challenges for​ __________. A. ​not-for-profit organizations B. domestic marketers C. small businesses D. international marketers E. service providers

international marketers

Criticisms of​ marketing's impact on society as a whole include​ ________. A. high​ prices, planned​ obsolescence, and​ high-pressure selling B. creating too much​ materialism, too few social​ goods, and planned obsolescence C. creating too much​ materialism, too few social​ goods, and cultural pollution D. high​ prices, deceptive​ practices, and poor service to disadvantaged consumers E. high​ prices, too few social​ goods, and cultural pollution

creating too much​ materialism, too few social​ goods, and cultural pollution

According to societal​ marketing, products that give immediate satisfaction and also deliver​ long-run consumer benefit are classified as​ ________ products. A. pleasing B. deficient C. profitable D. salutary E. desirable

desirable

Because not all managers have fine moral​ sensitivity, companies should​ ________. A. let upper level managers handle all ethical decisions B. hire more ethically sensitive managers C. rely on legalities to resolve ethical decisions D. develop corporate marketing ethics policies E. leave ethical decisions up to workers

develop corporate marketing ethics policies

The American Marketing Association​ (AMA) developed a code of ethics for marketers based on three principles. These three principles are​ ________. A. do no​ harm, embrace ethical​ values, and foster trust in the government B. ensure safe​ products, inform​ consumers, and improve the quality of life C. increase​ sales, increase​ revenues, and increase profits D. do no​ harm, embrace ethical​ values, and foster trust in the marketing system E. provide excellent customer​ service, offer fair​ prices, and do no harm

do no​ harm, embrace ethical​ values, and foster trust in the marketing system

GlaxoSmithKline has stated in its​ ads, "Today's medicines finance​ tomorrow's miracles." Considering the criticisms of marketing this statement can be related to​ __________. A. high pressure selling B. perceived obsolescence C. deceptive practices D. ​shoddy, harmful, or unsafe products E. excessive​ mark-up

excessive​ mark-up

According to the environmentalism​ movement, at the most basic​ level, a company can practice ​__________. A. product stewardship B. greening activities C. design for environment D. pollution prevention E. ​cradle-to-cradle practice

pollution prevention

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices. This is an example of​ ________. A. cultural pollution B. planned obsolescence C. deceptive promotion D. poor service to the disadvantaged E. ​high-pressure selling

poor service to the disadvantaged

​Sense-of-mission marketing means that the company should define its mission in broad​ ________ terms rather than narrow product terms. A. environmental B. customer C. profitability D. social E. consumer

social

Following the principle of​ ________, a company makes marketing decisions by considering​ consumers' wants, the​ company's requirements,​ consumers' long-run​ interests, and​ society's long-run interests. A. innovative marketing B. customer value marketing C. ​sense-of-mission marketing D. ​consumer-oriented marketing E. societal marketing

societal marketing

The​ __________calls for socially and environmentally responsible actions that meet the present needs of consumers and needs of future generations. A. environmentally friendly concept B. marketing concept C. sustainable marketing concept D. strategic planning concept E. societal marketing concept

sustainable marketing concept

When​ McDonald's offers healthy menu choices and uses recyclable​ packaging, it is most appropriately following the​ __________. A. consumer health concept B. menu diversification concept C. societal marketing concept D. strategic planning concept E. sustainable marketing concept

sustainable marketing concept

The sustainable marketing concept focuses on​ ________. A. the immediate and future needs of the company and the customers B. the environment C. the current needs of business and the current needs of consumers D. the current needs of business and the future needs of consumers E. the future needs of business and the current needs of consumers

the immediate and future needs of the company and the customers

Based on​ consumerism, the traditional​ sellers' rights include all of the following except​ __________. A. the right to charge any price for the​ product, provided no discrimination exists among similar kinds of buyers. B. the right to use buying incentive​ programs, provided they are not unfair or misleading C. the right to use any product​ message, provided it is not misleading or dishonest in content or execution D. the right to introduce any product in any size and​ style, provided it is not hazardous to personal health or​ safety, or, if it​ is, to include proper warnings and controls E. the right to be protected against questionable products and marketing practices

the right to be protected against questionable products and marketing practices

Marketing means that the company should define its strategy in broad social terms rather than narrow product terms. A. Customer value B. Societal C. ​Sense-of-mission D. ​Consumer-oriented E. Innovative

​Sense-of-mission