Chapter 20
Critics have charged that some companies use __________, causing their products to become unfashionable before they actually should need replacement. A. deceptive pricing B. unsustainable practices C. deceptive practices D. planned obsolescence E. shoddy, harmful, or unsafe products
planned obsolescence
In going beyond greening, one thing companies can do internally is to ________. A. practice product stewardship B. create a sustainability vision C. adopt cradle-to-cradle practices D. practice pollution prevention E. plan for new clean technologies
plan for new clean technologies
Which statement does not describe sustainable companies? A. Sustainable marketing means pursuing the mission of shared value and a triple bottom line: people, planet, profits. B. Sustainable companies are those that create value for customers through socially, environmentally, and ethically responsible actions. C. Sustainable marketing goes beyond caring for the needs and wants of today's customers. D. By setting guidelines, sustainable companies can resolve all the difficult ethical decisions. E. Sustainable marketing means having concern for tomorrow's customers in ensuring the survival and success of the business, shareholders, employees, and the broader world in which they all live.
By setting guidelines, sustainable companies can resolve all the difficult ethical decisions.
A retailer offers a large price reduction from a phony high retail list price. This is an example of which deceptive practice? A. Deceptive pricing B. Deceptive packaging C. High-pressure selling D. Excessive markups E. Deceptive promotion
Deceptive pricing
________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment. A. Consumerism B. Environmentalism C. Greening D. Societal marketing E. Sustainable marketing
Environmentalism
________ requires that the company continuously seek real product and marketing improvements. A. Customer value marketing B. Societal marketing C. Consumer-oriented marketing D. Sense-of-mission marketing E. Innovative marketing
Innovative marketing
__________ products have low immediate appeal but may benefit consumers in the long run. A. Deficient B. Salutary C. Desirable D. Pleasing E. Undesirable
Salutary
________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A. Sustainable marketing B. Strategic planning C. The marketing concept D. Societal marketing E. Profitability
Sustainable marketing
________ considers the future needs of business. A. The societal marketing concept B. The marketing concept C. The strategic planning concept D. The sustainable marketing concept E. Sustainable marketing
The strategic planning concept
________ considers the present and future needs of the business and the customers. A. The societal marketing concept B. The sustainable marketing concept C. The marketing concept D. Sustainable marketing E. The strategic planning concept
The sustainable marketing concept
How do sustainable companies create value for customers? A. Through socially, environmentally, and ethically responsible actions B. Through efficient supply chain management C. By offering low prices D. Through superior customer service E. By creating award winning products
Through socially, environmentally, and ethically responsible actions
What is the purpose of high-pressure selling? A. To persuade people to buy goods they had no thought of buying B. To sell customers goods that precisely fit their needs C. To convince customers to buy goods that are not on sale D. To ensure customers get good value from their purchases E. To sell goods that are overstocked in inventory
To persuade people to buy goods they had no thought of buying
In going beyond greening, companies can develop ________, which serves as a guide to the future and shows how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A. a sustainability vision B. a product stewardship plan C. pollution prevention controls D. consumer bill of rights E. new clean technologies
a sustainability vision
Conscientious marketers face many dilemmas, which include all of the following except __________. A. principles to guide companies and marketing managers on issues of ethics and social responsibility are not clear B. the finest guidelines cannot resolve all the difficult ethical situations the marketer faces C. not all managers have fine moral sensitivity D. the best thing to do is often unclear E. companies and their managers are not responsible for making moral judgments
companies and their managers are not responsible for making moral judgments
The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called ________. A. environmentalism B. product stewardship C. societal marketing D. sustainable marketing E. consumerism
consumerism
The issue of ethics presents special challenges for __________. A. not-for-profit organizations B. domestic marketers C. small businesses D. international marketers E. service providers
international marketers
Criticisms of marketing's impact on society as a whole include ________. A. high prices, planned obsolescence, and high-pressure selling B. creating too much materialism, too few social goods, and planned obsolescence C. creating too much materialism, too few social goods, and cultural pollution D. high prices, deceptive practices, and poor service to disadvantaged consumers E. high prices, too few social goods, and cultural pollution
creating too much materialism, too few social goods, and cultural pollution
According to societal marketing, products that give immediate satisfaction and also deliver long-run consumer benefit are classified as ________ products. A. pleasing B. deficient C. profitable D. salutary E. desirable
desirable
Because not all managers have fine moral sensitivity, companies should ________. A. let upper level managers handle all ethical decisions B. hire more ethically sensitive managers C. rely on legalities to resolve ethical decisions D. develop corporate marketing ethics policies E. leave ethical decisions up to workers
develop corporate marketing ethics policies
The American Marketing Association (AMA) developed a code of ethics for marketers based on three principles. These three principles are ________. A. do no harm, embrace ethical values, and foster trust in the government B. ensure safe products, inform consumers, and improve the quality of life C. increase sales, increase revenues, and increase profits D. do no harm, embrace ethical values, and foster trust in the marketing system E. provide excellent customer service, offer fair prices, and do no harm
do no harm, embrace ethical values, and foster trust in the marketing system
GlaxoSmithKline has stated in its ads, "Today's medicines finance tomorrow's miracles." Considering the criticisms of marketing this statement can be related to __________. A. high pressure selling B. perceived obsolescence C. deceptive practices D. shoddy, harmful, or unsafe products E. excessive mark-up
excessive mark-up
According to the environmentalism movement, at the most basic level, a company can practice __________. A. product stewardship B. greening activities C. design for environment D. pollution prevention E. cradle-to-cradle practice
pollution prevention
Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices. This is an example of ________. A. cultural pollution B. planned obsolescence C. deceptive promotion D. poor service to the disadvantaged E. high-pressure selling
poor service to the disadvantaged
Sense-of-mission marketing means that the company should define its mission in broad ________ terms rather than narrow product terms. A. environmental B. customer C. profitability D. social E. consumer
social
Following the principle of ________, a company makes marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests. A. innovative marketing B. customer value marketing C. sense-of-mission marketing D. consumer-oriented marketing E. societal marketing
societal marketing
The __________calls for socially and environmentally responsible actions that meet the present needs of consumers and needs of future generations. A. environmentally friendly concept B. marketing concept C. sustainable marketing concept D. strategic planning concept E. societal marketing concept
sustainable marketing concept
When McDonald's offers healthy menu choices and uses recyclable packaging, it is most appropriately following the __________. A. consumer health concept B. menu diversification concept C. societal marketing concept D. strategic planning concept E. sustainable marketing concept
sustainable marketing concept
The sustainable marketing concept focuses on ________. A. the immediate and future needs of the company and the customers B. the environment C. the current needs of business and the current needs of consumers D. the current needs of business and the future needs of consumers E. the future needs of business and the current needs of consumers
the immediate and future needs of the company and the customers
Based on consumerism, the traditional sellers' rights include all of the following except __________. A. the right to charge any price for the product, provided no discrimination exists among similar kinds of buyers. B. the right to use buying incentive programs, provided they are not unfair or misleading C. the right to use any product message, provided it is not misleading or dishonest in content or execution D. the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety, or, if it is, to include proper warnings and controls E. the right to be protected against questionable products and marketing practices
the right to be protected against questionable products and marketing practices
Marketing means that the company should define its strategy in broad social terms rather than narrow product terms. A. Customer value B. Societal C. Sense-of-mission D. Consumer-oriented E. Innovative
Sense-of-mission