chapter 3 marketing study set
Which of the following represents a change in the technological environment of a marketing firm?
increased use of RFID systems to track products
is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
Demography
According to the text, ________ are the most important actors in a company's microenvironment
customers
Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company
economic
Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization
macroenvironment
Which of the following has the primary function of helping a company target and promote its products to the right markets?
marketing services agencies
In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
political
The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves
protecting the privacy of knowing and unknowing customers
Which of the following is most likely a financial public?
stockholder
The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its
top management
Advertising agencies that help a company target a certain section of customers are marketing intermediaries.
true
Firms that develop strategies to change the environment are considered proactive.
true
Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.
true
Today's more-empowered consumers use the digital media to share their brand experiences with companies and with each other.
true