chapter 3 marketing study set

Which of the following represents a change in the technological environment of a marketing firm?

increased use of RFID systems to track products

is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics

Demography

According to the text, ________ are the most important actors in a company's microenvironment

customers

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company

economic

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

macroenvironment

Which of the following has the primary function of helping a company target and promote its products to the right markets?

marketing services agencies

In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

political

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves

protecting the privacy of knowing and unknowing customers

Which of the following is most likely a financial public?

stockholder

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its

top management

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

true

Firms that develop strategies to change the environment are considered proactive.

true

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

true

Today's more-empowered consumers use the digital media to share their brand experiences with companies and with each other.

true