Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Baby boomers are those people born between the years

1946 and 1964

_____ technology is likely to move from the movie theater and tv to many new and useful applications

3D

Consumerism is?

A movement to increase the power and rights of consumers in dealing with institutions

The concept 'let the buyer beware' that was prevalent in the US before the 1960s is know by what legal term

Caveat Emptor

The sherman antitrust act and the clayton act were passed to protect what?

Competition

Which is NOT one of the five sources of environmental trends?

Consumers

Which of the following are among the goals of environmental scanning?

Continually acquiring information on external events & Interpreting and ideating trends

____ incorporates the set of values ideas and attitudes that are learned and shared among the members of a group.

Culture

According to the latest US census the US population is becoming larger older and more ____

Diverse

Which two of the following are the most common unethical behaviors when it comes to competition in business?

Economic espionage and bribery

which component of an environmental scan pertains to the income expenditures and resources affecting the cost of running a business or household?

Economy

Changes in ____ forces affect conditions for a business and therefore heavily influence the appropriateness of various marketing tactics.

Environmental

The ____ might issue a cease and desist order or require corrective advertising as a response to deceptive business practices.

FTC

which of these generation cohorts represent the most recent period of increasing births

Generation Y

______ is predicted to have the world largest population by 2050.

India

When an industry attempts to police itself with guidelines for practice this may help that industry to avoid government interference. This idea is know as self- ________.

Regulation

which environmental force consists of restrictions state and federal laws place on business with regard to the conduct of its activities.

Regulatory

Which of the following environmental forces refers to inventions or innovations from applied science of engineering research?

Technology

The right to be informed and the right choose as both pertain to the exchange process in marketing are part of

The consumer bill of rights

Which two of the following laws forbid monopolies or other actions that cause restraint in trade?

The sherman Antitrust act & The clayton act

information obtained from the internet of things has led to increased interest in

advanced analytics for consumer behavior predictions

Which of the following are considered demographics?

age gender ethnicity and race income and occupation

green marketing is

any effort to product promote or reclaim environmentally sensitive products

match the following personal moral philosophies with the appropriate characteristics: moral idealism

applies ethical duties such as a duty to o no harm

in an ethical exchange both buyer and seller should be ___ afterward.

better off

A company representative who gives a gift to the government official considering a contract for the representatives firm may be accused of

bribery

which of the following are likely consequences of a recession?

businesses decrease production and unemployment rises

which of the following are ways that top management might contribute to the unethical behavior of employees

by firing employees who refuse to comply and by rewarding employees for ethically troubling behavior

Moral idealism considers

certain individual rights or duties as universal

An _____ of ethics is a formal statement of ethical princes and rules of conduct.

code

In promoting an ethical work environment

companies should protect ____ from recrimination even if the state does not have legislation that does so , whistleblowers

The effective rules of the game the boundaries between competitive and unethical behaviors and the codes of conduct in business dealing are part of business' ____.

culture

Describing a population with characteristics like age gender ethnicity and income is referred to as

demographics

Home furnishings and vacations would be paid for with which component of consumer income

discretionary

the money a consumer has left after paying taxes (but not necessities) is called

disposable income

coca cola employee to a pepsi cola confidential marketing plan would've been

economic espionage

The performance of the ____ can be measured using the GDP the rate of unemployment or price changes.

economy

which of the following is typically considered discretionary spending in a consumers budget

entertainment

Economic ____ is the clandestine collection of trade secrets or proprietary information about a company competitors

espionage

____ serves as guidelines on how to act rightly and justly when faced with moral dilemmas

ethics

which of the following are benefits associated with companies effort to increase social responsibility ?

favorable word of mouth financially outperform less responsible companies

the latham act provides

for registration of a company trademarks

group born between 1965-1976

gen x

which of the following generational cohorts consists of people born between 1965 and 1976

generation X

when a company has a formal program to reduce pollution and recycle material it is pursuing

green marketing

the total amount of money made in one year by a person household or family unit is referenced to as

gross income

match each type of environmental force with an example of it: technological

increase in mobile marketing

competitive

increased ability to leverage customer-generated content as an advantage

The ____ is one of the five components of an environmental scan because businesses are impacted by forces such as

inflation productivity and consumer income

regulatory

interest in changing federal and state consumer credit laws

Environmental scanning is necessary for an organization to

interpret trends that may be a source of opportunity

which of the following are true of a code of ethics?

it often covers problems like contributions to government officials and conflicts of interest and it is a formal statement of ethical principles and rules of conduct and it can be improved by providing greater specificity, taking the burden of judgment off employees

match the following personal moral philosophies with the appropriate characteristics : both

learned through the process of socialization and by formal education

_____ is an information and communication based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings

market space

Match the examples to one of the alternative forms of competition: A pretzel manufacturer competing amongst a variety of snack manufactures

monopolistic competition

two personal moral philosophies are _____ which considers certain rights and duties universal and ______ which focuses on the great good for the greatest number.

moral idealism; utilitarianism

what is considered a human rights abuse by an American company may be viewed as an acceptable business practice in china which illustrates that

moral standards are relative to particular societies

developing marketing programs that reflect the unique aspects of different races is know as

multicultural marketing

Discretionary income is the money left after paying for taxes and

necessities

Match the examples to one of the alternative forms of competition: Three internet providers with a combined 95 percent of market share

oligopoly

A pure monopoly occurs when____ sells the product.

only one firm

Social responsibility means that organizations are

part of society and accountable to it for their actions

societal responsibility extends the concept of scale responsibility to which of the following?

preservation of the ecological environment and the general public

Inflation may har marketers when

prices rise faster than consumer incomes

______ responsibility holds that companies have a simple duty to maximize profit for their owners or stockholders

profit

Organizations that place an emphasis on the triple bottom line recognize the need to improve the state of what?

profit people the planet

To get a comprehensive look at your competition you should consider firms that

provide a product that satisfies the same specific need as yours does

Match the examples to one of the alternative forms of competition: A power supplier company with no competitor

pure monopoly

when adjusted for inflation gross income has been ____ since 1970

relatively stable

In the US the majority of new jobs are generated by ___ businesses

small

Demographic characteristics and the culture of a population are the basic for _____ forces.

social

when an organization focuses on the obligations it has to consumers employees suppliers and distrubors it is accepting is____ responsibility

stakeholder

_____ development involved conducting business in a way that protects the natural environment while making economic progress

sustainable

Consumers will make spending adjustments due to a direct change in disposable income when

taxes rise or fall than income

legislation that allows a firm to protect its newly developed product from competition is called

the patent law

the agency monitoring the american population profile specifically is called

the us census bureau

characteristics of Generation Y

they are attracted to purposeful work they are interested in sustainability and they are passionate about the environment

what are exampled of societal responsibility?

use of the triple bottom line green marketing and cause marketing

_____ is a personal moral philosophy that focuses on the great good for the greater number

utilitarianism

match the following personal moral philosophies with the appropriate characteristics: utilitarianism

whenever benefits exceed the cost a behavior is ethical

what is a way technology can improve exist products and the way they are produced?

3d printing

which two best describe how demographics play an important role when launching a new products.

a product may be targeted towards a age group or generational cohort and a product may be designed for a gender

if the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products it is practicing

caused marketing

Bridgestone/firestone was slow to recall tires that had been linked to dangerous crashes. under stakeholder responsibilities the firm should have considered effects of its actions on

consumers

it can be difficult to define discretionary versus disposable income because

hard to determine what is a luxury and what is a necessity

currently _____ are the largest US minority group in terms of spending

hispanics

A consumer's ability to buy is related to his or her _____ which consisted of gross disposable and discretionary components.

income

match each type of environmental force with an example of it: social

increasing expectation for experiential relationship with companies

Which of the following are the concepts of social responsibility?

profit responsibility and stakeholder responsibility and societal responsibility

which of the following are examples of government legislation design to protect the comsumer?

prohibition of unsafe products and laws against false advertising

which of these would be uncovered during an environmental scan?

the issue of net neutrality

Approximately one in ____ US residents currently identifies as African American Native American or Alaska native asian american or native hawaiian or pacific islander.

three

In cause marketing charitable contributions are not outright contributions by rather are

tied to customer revenues produced through the promotion of one of its products

An environmental scan may indicate that coffee manufacturers coffee retailers and coffee distrubtors are likely to be affected by a downward

trend in coffeee consumption

Using technology for the development of new products creates ___ for customers

value