Chapter 4 CB

BLANK involves testing a site program's modules one at a time.

Unit testing

Which of the following is not an example of one of four kinds of e-commerce presence?

Customer management system

The structure of a market is described in terms of all of the following except:

Customers

Which of the following cannot be used to retrieve objects from a database?

HTML

BLANK is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser

JavaScript

All of the following might be part of a Web site's middle=tier layer except:

Legacy corporate application

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

Logical design

Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

Mobile plan

Which of the following types of sites typically tends to have high to very high page views (hits)?

Publishing/subscription

All of the following are Web site design features that annoy customers except:

Redundant navigation

Which of the following is the least expensive path to creating a mobile Internet presence?

Resizing an existing Web for mobile use

Which of the following is used to process certificates and private/public key information?

SSL

Which of the following would you use to identify orphan files?

Site management tools

Which of the following is not a main factor in determining overall demand for an e-commerce site?

Static file sizes

BLANK are the types of information systems capabilities needed to meet business objectives.

System functionalities

BLANK are the types of information systems capabilities needed to meet business objectives:

System functionalities

The term stateless refers to the fact that:

The server does not have to maintain an ongoing dedicated interaction with the client computer

Which of the following types of sites typically needs a high percentage of secure pages?

Trading

Which of the following is not an open source software tool?

WebSphere

Which of the following is an example of a CMS?

WordPress

All of the following are methods of improving the processing architecture of a Web site except:

adding Web servers

What are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

All of the following are basic functionality provided by e-commerce merchant server software except:

marketing software

In a SWOT analysis, you describe all of the following except:

the business's technology

An e-commerce Web site that processes orders requires, at a minimum, a BLANK architecture:

two-tier

An e-commerce site that cost 25,000 to develop is likely to require a yearly maintenance budget of approximately:

25, 000

Which of the following is an example of dynamic content?

Blog posts

BLANK provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

CGI

BLANK provides a set of standards for communicating between a browser and program running on a server that allows for interaction between the user and server:

CGI

Advantages of dynamic page generation include all of the following except:

Client-side execution of programming

Offline media is typically used for all of the following marketing activities except:

Conversation

The primary way a Web site is able to personalize the content presented to a visitor through the use of:

Cookies

All of the following are basic information requirements for a product database except:

Customer ID numbers

The cost of hardware, software, and telecommunications services needed to build a Web site have BLANK over the last decade.

Decreased dramatically

What are two most important management challenges in building a successful e-commerce presence?

Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

Which of the following basic system functionalities is used to display goods on a Web site?

Digital catalog

Which of the following is not a type of application server?

FTP server

Which of the following is not one of the basic business objectives for an e-commerce site?

Optimize system architecture

Which of the following is not one of the main factors in Web site optimization?

Page stickiness

Which of the following types of servers monitor and control access to a main Web server and implements firewall protection?

Proxy server

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

site tracking and reporting system

In order from beginning to end, the major steps in the SDLC are:

systems analysis/planning; systems design; building the system; testing; and implementation

BLANK verifies that the business objectives of the system as originally conceived are in fact working?

Acceptance testing

All of the following are important factors in Web site optimization except:

Adhering to accessibility guidelines

The leading Web server software is:

Apache

Which of the following is not one of the basic business objectives for an e-commerce site?

optimize system architecture