Chapter 4 CB
BLANK involves testing a site program's modules one at a time.
Unit testing
Which of the following is not an example of one of four kinds of e-commerce presence?
Customer management system
The structure of a market is described in terms of all of the following except:
Customers
Which of the following cannot be used to retrieve objects from a database?
HTML
BLANK is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser
JavaScript
All of the following might be part of a Web site's middle=tier layer except:
Legacy corporate application
Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
Logical design
Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?
Mobile plan
Which of the following types of sites typically tends to have high to very high page views (hits)?
Publishing/subscription
All of the following are Web site design features that annoy customers except:
Redundant navigation
Which of the following is the least expensive path to creating a mobile Internet presence?
Resizing an existing Web for mobile use
Which of the following is used to process certificates and private/public key information?
SSL
Which of the following would you use to identify orphan files?
Site management tools
Which of the following is not a main factor in determining overall demand for an e-commerce site?
Static file sizes
BLANK are the types of information systems capabilities needed to meet business objectives.
System functionalities
BLANK are the types of information systems capabilities needed to meet business objectives:
System functionalities
The term stateless refers to the fact that:
The server does not have to maintain an ongoing dedicated interaction with the client computer
Which of the following types of sites typically needs a high percentage of secure pages?
Trading
Which of the following is not an open source software tool?
WebSphere
Which of the following is an example of a CMS?
WordPress
All of the following are methods of improving the processing architecture of a Web site except:
adding Web servers
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
All of the following are basic functionality provided by e-commerce merchant server software except:
marketing software
In a SWOT analysis, you describe all of the following except:
the business's technology
An e-commerce Web site that processes orders requires, at a minimum, a BLANK architecture:
two-tier
An e-commerce site that cost 25,000 to develop is likely to require a yearly maintenance budget of approximately:
25, 000
Which of the following is an example of dynamic content?
Blog posts
BLANK provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
CGI
BLANK provides a set of standards for communicating between a browser and program running on a server that allows for interaction between the user and server:
CGI
Advantages of dynamic page generation include all of the following except:
Client-side execution of programming
Offline media is typically used for all of the following marketing activities except:
Conversation
The primary way a Web site is able to personalize the content presented to a visitor through the use of:
Cookies
All of the following are basic information requirements for a product database except:
Customer ID numbers
The cost of hardware, software, and telecommunications services needed to build a Web site have BLANK over the last decade.
Decreased dramatically
What are two most important management challenges in building a successful e-commerce presence?
Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following basic system functionalities is used to display goods on a Web site?
Digital catalog
Which of the following is not a type of application server?
FTP server
Which of the following is not one of the basic business objectives for an e-commerce site?
Optimize system architecture
Which of the following is not one of the main factors in Web site optimization?
Page stickiness
Which of the following types of servers monitor and control access to a main Web server and implements firewall protection?
Proxy server
Which of the following helps you understand the marketing effectiveness of your e-commerce site?
site tracking and reporting system
In order from beginning to end, the major steps in the SDLC are:
systems analysis/planning; systems design; building the system; testing; and implementation
BLANK verifies that the business objectives of the system as originally conceived are in fact working?
Acceptance testing
All of the following are important factors in Web site optimization except:
Adhering to accessibility guidelines
The leading Web server software is:
Apache
Which of the following is not one of the basic business objectives for an e-commerce site?
optimize system architecture
