Chapter 4 - Conscious Marketing, Corporate Social Responsibility, and Ethics

When Amazon developed a nonprofit Simple Pay Donation system to help nonprofits raise money easily, this was an example of a (an) ________ program.

CSR

During which phase of the strategic marketing planning process are managers evaluated on their actions from a conscious marketing perspective?

Control

With regard to the ethical decision-making metric, which of the following questions best represents the transparency test?

Could I give a clear explanation for the action I'm contemplating that would satisfy a fair moral judge?

All of the following questions might be used on an ethical decision-making metric except

How much money could I make from this action?

What tool would a marketing executive use to ensure that he or she has applied all relevant decision-making criteria to assess his or her confidence in having come to a decision that respects the rights and dignity of all stakeholders?

An ethical decision-making metric

Which of the following is the best example of conscious marketing affecting the marketplace?

An industry leader adopts environmentally friendly production practices and other companies in the industry follow suit.

________ is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting.

Business ethics

When the Big Chip company reduced the amount of sugar in its chocolate chip ice cream sandwiches, which stakeholder category was this effort targeting?

Customers

Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. In doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. This involves which step of the ethical decision-making framework?

Identifying issues

Which of the following is true of business ethics?

It examines ethical rules and principles within a commercial context.

Which of the following is true regarding corporate social responsibility?

It is often grafted on to a traditional business model, usually as a separate department or part of PR.

Josie feels pressure to increase sales, so she decides to purposely mark up the price on a new shipment of sweaters and then immediately put them on sale. Even though she is deceiving the customer, Josie justifies her decision by knowing that management will be pleased with the increase in revenue. However, Josie's decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior?

Making sure the short-term goals of each employee are aligned with the long-term goals of the firm

Burt's Bees mission statement to "create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you," was prepared during which phase of the strategic marketing planning process?

Planning

In which phase of the strategic marketing planning process does the firm decide what level of commitment to its ethical policies and standards it is willing to declare publicly?

Planning

The objective of the last step of the ethical decision-making framework is to weigh various alternatives and choose the most appropriate action to take. What action should be taken if the marketer is not confident about that decision?

Reexamine other alternatives.

Which of the following represents the best approach for a firm to take regarding ethics and social responsibility?

The firm should implement programs that are socially responsible and employees should act in an ethically responsible manner.

Which of the following statements is accurate?

To align personal and corporate goals, firms need to have a strong ethical climate exemplified by the actions of corporate leaders and filtered through an ethically based corporate culture.

Which of the following is an accurate statement about corporate social responsibility?

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers.

Which of the following questions relates to the Golden Rule Test of an ethical decision-making metric?

Would I want to be on the receiving end of this action and its consequences?

After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to ________ to bring about the best solution.

choose a course of action

If a firm takes voluntary actions to address the ethical, social, and environmental impacts of its business operations, it is involved in

corporate social responsibility.

To ensure that conscious marketing is infused into all levels of the firm, it can be integrated into

each stage of the marketing plan.

A firm whose employees embrace conscious marketing and which is concerned with only its closest stakeholders is considered to be

ethical but socially irresponsible.

When firms are applying an ethical framework for making decisions in a questionable situation, the first step is to

identify issues.

In the ________ phase of the strategic marketing planning process, the tone of decision-making questions is centered on the notion of "should we?"

implementation

All of the following are included in the ethical decision-making framework except

maximize profits.

In using the ethical decision-making framework, a firm should consider the impact of its actions on its employees, suppliers, and customers—otherwise known as the firm's

stakeholders.

What is the objective of the last step in the ethical decision-making framework?

to weigh the various alternatives and choose a course of action

As stated in your text, economic, social, and environmental performance refer to the

triple bottom line.

A firm makes generous donations to charities, but its employees are always being scrutinized for engaging in questionable sales practices. This firm would be considered

unethical but socially responsible.