Chapter 4
A syndicated service is a marketing research supplier that provides standardized information for many clients in return for a fee.
True
Claire believes she is a normal person, but she also believes that it is acceptable to tell a lie in certain situations. Which term best reflects Claire's beliefs? A. Relativism B. Idealism C. Situationalism D. Conformism
A. Relativism
Which term reflects the degree to which one bases one's morality on moral standards? A. Relativism B. Idealism C. Absolutism D. Conformism
B. Idealism
When secrecy is a major concern, it is best to use an outside research agency.
False
3-M Corporation puts together teams of employees from various disciplines such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as ___. A. Cross-functional teams B. Syndicated teams C. Synergistic teams D. Focus groups
A. Cross-functional teams
One advantage of conducting research in-house is cheaper costs.
True
One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in critical situations.
True
The placement of marketing research within a firm's organizational structure and the structure of the research department vary depending on the firm's degree of marketing orientation and research sophistication.
True
The idea that information involved in a research will not be shared with others is known as _____. A. Consent B. Privacy C. Anonymity D. Confidentiality
D. Confidentiality
Which term refers to the application of principles of conduct to business behavior as related to the exchange environment? A. Moral Relativism B. Moral Idealism C. Marketing idealism D. Marketing ethics
D. Marketing ethics
Often the term "doer" is used by the research department to refer to line management for whom services are being performed
False
When an individual understands what the researcher wants him or her to do and agrees to the research study, the individual has given ____. A. A privacy waiver B. Informed consent C. Implicit consent D. A confidentiality waiver
B. Informed consent