Chapter 4

Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman. disintermediation menu-driven pricing mass customization reverse pricing reintermediation

disintermediation

The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. product identifier digital watermark digital signpost product notation digital sweet spot

digital watermark

In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. pay-per-click clickstream user-based time-on-site click-rate

pay-per-click

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase? Concerns about security Excitement to order the product Lengthy checkout procedures Comparison shopping on other sites Impatience

Excitement to order the product

A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate? Mass customization Niche marketing Menu-driven pricing Dynamic pricing Group buying

Group buying

By monitoring the _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site. bounce rate conversion rate visit length viewing rate exit rate

bounce rate

Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies. click-only virtual brick-and-click pure play brick-and-mortar

brick-and-click

The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce. business-to-business (B2B) business-to-consumer (B2C) consumer-to-organization (C2O) consumer-to-consumer (C2C) consumer-to-business (C2B)

business-to-business (B2B)

When consumers purchase goods from a business, the transaction is termed ______ e-commerce. consumer-to-consumer (C2C) consumer-to-business (C2B) consumer-to-organization (C2O) business-to-business (B2B) business-to-consumer (B2C)

business-to-consumer (B2C)

When a person purchases an item from another person via eBay, we have a(n) ______ transaction. consumer-to-consumer (C2C) business-to-consumer (B2C) business-to-business (B2B) consumer-to-organization (C2O) consumer-to-business (C2B)

consumer-to-consumer (C2C)

In order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page. bounce rate exit rate viewing rate visit length conversion rate

exit rate

When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce. government-to-business (G2B) government-to-organization (G2O) business-to-business (B2B) government-to-citizen (G2C) government-to-government (G2G)

government-to-business (G2B)

A service provided on a mobile device that provides the ability to see another person's location is called the ______________ location-based service. mapping linking tracking location navigation

tracking

Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? Customers can more easily comparison shop. The ability to offer a virtually unlimited number and variety of products. Widespread online presence allows more effective ways to compete for customers. Customers find it more comfortable to shop and easier to return unwanted items. There is more effective price competitiveness.

Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce? Increased potential of fraud Limited quality control Concerns about return policies Uncertainly about payment methods More widely available buyers and sellers

More widely available buyers and sellers

Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product? RFID tags IPO addresses SEO codes HTML tags QR codes

QR codes

Which of the following is a characteristic of social commerce? Understanding the return policies of the online retailer Receiving product recommendations based on the buying habits of similar shoppers Storing items in an electronic shopping cart for purchase at a later date Receiving lifetime warranties for purchased products Purchasing goods using a PayPal account

Receiving product recommendations based on the buying habits of similar shoppers

The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________. e-commerce Web exchanges business applications business intelligence transaction processing

e-commerce

When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______. outliers mass market anomalies niche segments long tails

long tails

A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer's particular needs on a large scale. menu-driven pricing reverse pricing reintermediation mass customization disintermediation

mass customization

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______________. purchase time customer age state where product was ordered misspellings in billing addresses purchase date

misspellings in billing addresses

An advantage of the click-only e-commerce strategy is _______________. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided the higher prices can be charged because customers do not price compare reduced competitive pressures the lower variety of product offerings are needed less need to enhance technologies

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________________. joining a co-operative buying club exploratory shopping using a buying group physical shopping showrooming

showrooming

A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance. representational delight functional convenience functional strength structural enhancement structural firmness

structural firmness

Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies. cross-channel virtual brick-and-click click-and-mortar multichannel

virtual