Chapter 5-6-7-8 quiz

Aspirational group membership often appeals to a consumer's _____.

Ideal self

Jordan's Furniture aims to attract people to the store for entertainment and fun rather than just to buy furniture. Which of the following is true in this case? a.Jordan's Furniture is aiming to stimulate a hedonic motivation rather than a utilitarian motivation to enter the store. b.The key motivation Jordan's Furniture is attempting to stimulate in consumers is maintenance of homeostasis. c.Jordan's advertising strategy aims at triggering a self-improvement motivation in customers. d.Jordan's marketing efforts trigger a prevention focus in consumers to encourage them to buy furniture.

a, Jordan's Furniture is aiming to stimulate a hedonic motivation rather than a utilitarian motivation to enter the store.

_____ is a measure of the strength of connection between members in a group. a. A social tie b. Conformity c. Informational influence d. A social unit

a. A social tie

Which of the following is true of the symbolic interactionism perspective? a. Consumers agree on the shared meaning of products and symbols. b. The superego works with ego by motivating behavior that matches societal norms. c. The superego works against the id by motivating behavior that matches the expectations of a society. d. Consumers feel that products and symbols relate to all their self-concepts.

a. Consumers agree on the shared meaning of products and symbols.

Susan has an extensive collection of dolls from all over the world. She has had this interest from a very long time and finds it personally gratifying whenever she adds to her collection. Which of the following exemplifies Susan's interest in dolls? a. Enduring involvement b. Situational involvement c. Shopping involvement d. Visceral involvement

a. Enduring involvement

Which of the following theories describes consumers as addressing a finite set of prioritized requirements? a. Maslow's hierarchy of needs theory b. Cognitive appraisal theory c. Regulatory focus theory d. Expectancy disconfirmation theory

a. Maslow's hierarchy of needs theory

Which of the following tools would help marketers analyze lifestyle segments of consumers living near the Wheelworks stores in Boston? a. PRIZM b. AIO statements c. Myers-Briggs Test d. VALS

a. PRIZM

Which of the following Jordan's ads employs a prevention focus? a.The ad that features the Tatlemans falling from a plank suspended between buildings to illustrate the effects of bad mattresses on users' backs b.The ad that features the couple who mistakenly order "two guys and a sofa" instead of "two ties and some loafers" c.The ad featuring the Tatleman brothers playing a round of golf d.The ad that features the Tatleman brothers performing "the ball bearing experiment" on a sofa

a. The ad that features the Tatlemans falling from a plank suspended between buildings to illustrate the effects of bad mattresses on users' backs

Which of the following drives consumers to acquire products that they can use to accomplish things? a. Utilitarian motivation b. Product involvement c. Situational involvement d. Hedonic motivation

a. Utilitarian motivation

Knowing that Southwest Airlines is the largest low-cost carrier in the United States and also the largest operator of the Boeing 737 worldwide reflects which of the following attitude components? a. cognition b. behavior c. bias d. affect

a. cognition

When people at Wheelworks discuss cycling they use words such as "enthusiasm," "inspiration," "excitement," and "attraction." This indicates a strong ________. a. consumer-brand relationship b. value consciousness c. complaint proneness d. self-concept

a. consumer-brand relationship

Stacy signed up her daughters for Brownie Girl Scouts a few months back. Since then, she has noticed a positive change in her daughters' attitudes. Her daughters have become much more disciplined and responsible. Stacy feels that this change has been brought about by the Brownie Girl Scouts group. In this case, the attitude change in Stacy's daughters can be attributed to _____. a. group influence b. dissociative groups c. negative peer pressure d. individual influence

a. group influence

A(n) _____ is a description of how every single consumer varies according to specific trait patterns of behavior. a. individual differences variable b. empirical variable c. applied behavior analysis d. character orientation

a. individual differences variable

A Wheelworks customer who had not ridden a bike in 15 years recently purchased a bike to participate in local races. This customer is demonstrating the trait of ________. a. materialism b. complaint proneness c. competitiveness d. value consciousness

a. materialism

Emotions are _____ because they involve both mental processing and physical responses. a. psychobiological b. anthropological c. epistemological d. morphological

a. psychobiological

Jeremy, an employee of Southwest Airlines, is asked to give his opinion and evaluation of a new marketing strategy suggested by his boss, Jenny. He gives a very positive review in order to please his boss. This is an example of the ________ function of attitudes. a .utilitarian b. ego-defensive c. value-expressive d. knowledge

a. utilitarian

Emotions create _____, meaning that certain feeling states coincide with certain behaviors in a very direct way. a. visceral responses b. evaluative responses c. outcomes appraisals d. anticipation appraisals

a. visceral responses

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object (ATO) model? a. A0=E^ni=1(Bi)+(ei) b. A0=E^ni=1(bi)+(ei) c. A0=E^ni=1(bi)-(ei) d.A0=E^ni=1-(bi)(ei)

b. A0=E^ni=1(bi)+(ei)

One of the advertisements for Jordan's Furniture has Barry and Eliot Tatleman falling from a plank suspended between buildings to illustrate the effects of bad mattresses on users' backs. Which of the following appraisals does this ad most likely provoke in consumers' minds to increase product sales? a. Equity appraisal b. Anticipation appraisal c. Agency appraisal d. Outcomes appraisal

b. Anticipation appraisal

_____ are memories of previous meaningful events in one's life. a. Iconic memories b. Autobiographical memories c. Implicit memories d. Procedural memories

b. Autobiographical memories

The employees and customers at Wheelworks are upbeat, physically active, and enthusiastic about cycling. These characteristics are useful in understanding ____________. a. Consumer lifestyles and psychographics b. Brand personality c. materialism d. demographics

b. Brand personality

Which of the following practices at Jordan's Furniture harnesses the emotional contagion effect? a. Jordan's marketing strategy encourages consumers to visit the store even when they do not need to buy furniture. b. Customers entering Jordan's Furniture are greeted by a smiling employee c. focuses on the entertainment and fun at the store, in addition to the actual products sold d. The owners of Jordan's Furniture feature prominently in the store's marketing and advertising efforts

b. Customers entering Jordan's Furniture are greeted by a smiling employee

_____ increases when a consumer receives something extra with products purchased. a. Emotional intelligence b. Emotional communication c. Emotional contagion d. Emotional involvement

b. Emotional expressiveness.

All consumers tend to adopt new products at similar rates. a. True b. False

b. False

As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models strengthens. a. True b. False

b. False

Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior. a. True b. False

b. False

In the context of the changing communication paradigm, information flow is no longer considered a "one-way street," in which consumers passively receive messages from marketers. a. True b. False

b. False

One of the key premises of balance theory is that consistency in the triad (composed of observer, person, and object) is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value. a. True b. False

b. False

Social networking has primarily become a desktop computer activity. a. True b. False

b. False

Sarah is a member of a book club. The members of the club meet every Saturday for book reading sessions. All the members, except Sarah, drink coffee while they read. During one such session, Sarah is offered a cup of coffee by a member. Instead of refusing it, she accepts the coffee and enjoys it. Which of the following is most likely responsible for Sarah's change in behavior? a. Utilitarian influence b. Informational influence c. Situational influence d. Value-expressive influence

b. Informational influence

_____ occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others. a. Outgroup influence b. Organic word-of-mouth c. Separated self-schema d. Amplified word-of-mouth

b. Organic word-of-mouth

_____ refers to automatic procedures that search social networking sites like Twitter for phrases or sentences that are coded for emotional meaning. a. Predictive analysis b. Sentiment analysis c. Differential analysis d. Emotional contagion analysis

b. Sentiment analysis

Elaina has recently been promoted, and she is very happy with the way her professional life is shaping up. She wants to celebrate her joy by buying a new cell phone. She has been loyal to a particular brand of cell phones, but on an impulse, she decides to try out a newly launched brand. Elaina's decision is an example of _____. a. a visceral response b. a mood-congruent judgment c. sentiment analysis d. resource-advantage analysis

b. a mood-congruent judgment

The Robins are a family of four. Benjamin Robins is a real estate agent and his wife is a professor. Both of them are religious, ambitious, and hardworking people. They try to instill the same values in their two children. The family usually likes to watch movies, go sailing, or take a long drive in their Audi on weekends. According to the Values and Lifestyles (VALS) segments, the Robins can be categorized as _____. a. makers b. achievers c. strivers d. experiencers

b. achievers

In the context of cognitive appraisal theory, an _____ reviews responsibility for events and can evoke consequential emotions like gratefulness, frustration, guilt, or sadness. a. anticipation appraisal b. agency appraisal c. equity appraisal d. outcomes appraisal

b. agency appraisal

Although Teenage Research Unlimited (TRU) conducts research on relatively few individuals, the research results are highly relevant to all youth-oriented marketers because: a.TRU specializes in the study of brand communities. b.an individual's consumer preferences are influenced by, and reflective of, his or her membership in a larger group c.marketers can sell products and services directly to the individuals involved in TRU's research studies d.teens are primary purchasers when it comes to household decisions.

b. an individual's consumer preferences are influenced by, and reflective of, his or her membership in a larger group

consumer lifestyles a. are different from the concept of consumer personalities b. are useful in identifying viable market segments c. re d. do not influence the targeting of consumers by marketers.

b. are useful in identifying viable market segments

The balance theory approach is based on the: a. pleasure principle. b. consistency principle. c. reality principle. d. normative principle.

b. consistency principle.

According to social judgment theory, if a message is perceived as falling in the latitude of rejection, a _____ occurs. a. source effect b. contrast effect c. primacy effect d. recency effect

b. contrast effect

Though consumers with prior heart problems are advised by Southwest Airlines not to travel by air, John takes a Southwest flight to travel to Arizona. According to the functional theory of attitudes, this reveals a(n) ________ function of attitude. a. utilitarian b. ego-defensive c. competitive, thrilling, and exciting. d. knowledge

b. ego-defensive

Which VALS 2 group best represents typical Wheelworks customers? a. survivors b. experiencers c. makers d. believers

b. experiencers

during the motivational research era, the researchers in the field of consumer research: a. studied perceptual maps in great detail. b. focused heavily on psychoanalytic approaches. c. focused on providing practical consumer behavior theories d. relied primarily on customer feedback to improve products

b. focused heavily on psychoanalytic approaches.

Alexa felt thirsty and hot after a long walk on the beach on a sunny day. She got a lemonade to cool herself. This is an example of _____. a. transpiration b. homeostasis c. mood-congruent judgment d. self-actualization

b. homeostasis

The _____ represents the image that a consumer would like others to have about him or her. a. social self b. ideal social self c. possible self d. extended self

b. ideal social self

the_______ represents the image that a consumer would like others to have about him or her. a, social self b. ideal social self c. possible self d. extended self

b. ideal social self

Sales personnel at Wheelworks know that their typical customers live active lives, crave detailed information about products, respond well to low-pressure sales environments, and share product experiences with others. Building consumer profiles from a combination of characteristics is known as the ________. a. single-trait approach b. multiple-trait approach c. psychoanalytic approach d. ideographic perspective

b. multiple-trait approach

The _____ allows respondents to self-report the extent to which they feel one of the 20 emotional adjectives. a. emotional contagion detector b. positive-affect-negative-affect scale c. pleasure-arousal-dominance scaling approach d. eye-tracking technology

b. positive-affect-negative-affect scale

Marissa's kitchen sink gets clogged very frequently. She asks her friends for suggestions to solve the problem. Her friends suggest an expensive but long-term solution—a garbage disposal unit that can be installed under the sink. She then starts to do an online research to learn more about the different types of disposal units. Marissa's interest in the disposal unit is an example of _____. a. emotional involvement b. situational involvement c. shopping involvement d. enduring involvement

b. situational involvement

consumer identification is strengthened when a. there is congruency between a society's values and the values of an individual b. there is congruency between a consumer's values and the values of a brand c. consumers have a positive self-concept of themselves d. the possible self of a consumer presents an image of what the consumer could become.

b. there is congruency between a consumer's values and the values of a brand

Consumer identification is strengthened when: a. there is congruency between a society's values and the values of an individual. b. there is congruency between a consumer's values and the values of a brand. c. consumers have a positive self-concept of themselves. d. the possible self of a consumer presents an image of what the consumer could become.

b. there is congruency between a consumer's values and the values of a brand.

Amira is considered to be a very mature person by her family and friends. She graduated top of her class and is a very successful investment banker. She is a very organized person and prefers to spend her money wisely, not extravagantly. According to the Values and Lifestyles (VALS) segments, Amira can be classified as a(n) _____. a. innovator b. thinker c. achiever d. believer

b. thinker

Amel lives in a farming community. She works as a cashier in a supermarket, and she tries to instill the values of hard work, perseverance, and frugality in her children. In a recent study conducted on consumer behavior in her neighborhood, it was found that there was a significantly similar pattern in Amel's values and that of all the households. the community believed in spending only on necessities and not on extravagant purchases. In the given scenario, the community's values can be described as a(n) _________ that affects consumer behavior. a. outlook b. attitude c. trait d. lifestyle

c, trait

Which of the following statements is true in the context of research conducted on product contagion? a. Consumers prefer buying things that others have previously touched as it shows that they are buying something that is a popular choice. b. Consumers at supermarkets can be seen searching for items in the front of the shelves. c. A product's value can increase when a consumer sees it being handled by an attractive member of the opposite sex. d. A product's value can increase when a consumer finds it on a crowded shelf as it shows that the product is in demand.

c. A product's value can increase when a consumer sees it being handled by an attractive member of the opposite sex.

Identify a true statement in the context of attitude-behavior consistency. a. Sales promotion is not required if consumers have a positive attitude toward a product. b. Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement. c. Attitudes are stronger predictors of behavior when situational factors do not impede the product selection. d. Attitudes are the most reliable predictors of behavior as they remain constant over time.

c. Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.

Jordan's Furniture stresses the fun aspect of its store and service to create a favorable impression in the minds of consumers. Which of the following is the reason for this strategy? a. Jordan's Furniture encouraging a prevention focus orients consumers toward avoiding negative consequences. b. Jordan's wants to appeal to the first two levels of need in Maslow's hierarchy of motivations. c. Consumers make mood-congruent judgments about products and services. d. Jordan's Furniture is attempting to create a schema-based affect in consumers, in line with that found in other furniture stores.

c. Consumers make mood-congruent judgments about products and services.

Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred? a. Innovators b. Early adopters c. Laggards d. The early majority

c. Laggards

_____ is a self-report measure that asks respondents to rate feelings using semantic differential items. a. Sentiment analysis b. Positive-affect-negative-affect scale c. Pleasure-arousal-dominance d. Emotional contagion

c. Pleasure-arousal-dominance

Jason is buying a new car. He does not know much about automobiles. However, because of the high price of the car, he gets involved in the shopping process by visiting showrooms, searching for information on the Internet, and looking at other sources of information. Which type of involvement does the given scenario represent? a. Shopping involvement b. Emotional involvement c. Situational involvement d. Product involvement

c. Situational involvement

Ben was a frequent customer of Continental Airlines. Due to Southwest's widespread popularity, he forms beliefs about the airline company by gathering the necessary information about it. He then considers the various attributes of each airline and evaluates his beliefs to form feelings about it. Finally, after realizing that he felt best about Southwest, he decides to fly by Southwest. This is an example of the ________ hierarchy of effects. a. Low-involvement b. experiential c. Standard learning d. Behavioral influence

c. Standard learning

Marve is a socialite who is known for her expertise on handbags. Some upcoming designers use Marve's expertise on handbags to promote their new handbag collection in her social circle. They give her handbags to carry to parties and other social events. Marve also uses social networking sites to write about the bags. She thus creates excitement about them among her friends. The given scenario exemplifies _____. a. shilling b. infiltrating c. buzz marketing d. app marketing

c. buzz marketing

Regulatory focus theory puts forward the notion that: a. consumers focus mainly on acquiring value for money while purchasing products. b. focusing on the future can elicit anticipatory emotions like hopefulness or anxiety. c. consumers orient their behavior either through a prevention or promotion focus. d. consumers orient their actions to focus on a finite set of prioritized needs.

c. consumers orient their behavior either through a prevention or promotion focus.

Ashley has been collecting vintage silverware for a decade. She is an active member of many silverware collectors' forums, and in search of unique pieces, she regularly attends estate sales held across various states. In the given scenario, Ashley has a(n) _____. a. situational involvement b. visceral involvement c. enduring involvement d. shopping involvement

c. enduring involvement

In the context of cognitive appraisals, an _____ considers how fair some event is and can evoke emotions like warmth or anger. a. anticipation appraisal b. agency appraisal c. equity appraisal d. outcomes appraisal

c. equity appraisal

John and Leah are good friends, and both learn tennis from the same instructor. John feels that his game is as good as Leah's. However, the instructor offers Leah more opportunities to play at competitive tournaments. John finds this unfair, and he feels jealous of Leah and angry with the instructor. In the context of cognitive appraisal theory, John has made an _____. a. agency appraisal b. anticipation appraisal c. equity appraisal d. outcomes appraisal

c. equity appraisal

In the context of consumer traits, materialism refers to the: a. tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given. b. degree to which a consumer is open to new ideas and quick to adopt buying new products, services, or experiences early in their introduction. c. extent to which physical goods and possessions are important in a consumer's life. d. degree to which consumers tend to engage in effortful cognitive information processing.

c. extent to which physical goods and possessions are important in a consumer's life.

in the context of consumer traits, materialism refers to the a. tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given b. degree to which a consumer is open to new ideas and quick to adopt buying new products , services, or experiences early in their introduction c. extent to which physical goods and possessions are important in a consumer's life. d. degree to which consumers tend to engage in effortful cognitive information processing

c. extent to which physical goods and possessions are important in a consumer's life.

which of the following is true of Sigmund Freud's psychoanalytic approach to personality? a. it defines distinguishable characteristics that describe one's tendency to act consistently b. it focuses on particular variables that exist across a number of consumers. c. it charts out practical consumer behavior guidelines for marketing actions d. it highlights the importance of unconscious mental processes in influencing behavior.

c. it charts out practical consumer behavior guidelines for marketing actions

which of the following is true of Sigmund Freud's psychoanalytic approach to personality? a. it defines distinguishable characteristics that describe one's tendency to act consistently b. it focuses on particular variables that exist across a number of consumers. c. it charts out practical consumer behavior guidelines for marketing actions. d. it highlights the importance of unconscious mental processes in influencing behavior

c. it charts out practical consumer behavior guidelines for marketing actions.

A consumer's _____ focuses on hedonic value. a. ego b. id c. reality principle d. superego

c. reality principle

A(n) _____ refers to an extremely high emotional involvement in which a consumer is engrossed in an activity so much that he or she loses awareness of time passing. a. nostalgic memory b. schema-based affect c. state of flow d. emotional labor

c. state of flow

When TRU's market researchers take teenagers shopping, the product category most likely to be influenced by the teen reference group is/are ________. a.School supplies b.toothbrushes c.music d.Desktop computers

c.music

In the context of the elaboration likelihood model, which of the following is true of the peripheral route? a. A consumer is likely to be fully equipped to process information in a message. b. A consumer is likely to expend considerable effort in comprehending a message. c. A consumer is unlikely to pay attention to the expertise of the spokesperson of a message. d. A consumer is unlikely to develop cognitive responses to a message.

d. A consumer is unlikely to develop cognitive responses to a message.

If the experiential hierarchy of effects best explains the attitude formation of Gloria, a Southwest customer, what is the order of her reactions? a. Cognition-affect-behavior b. Cognition-behavior-affect c. Behavior-cognition-affect d. Affect-behavior-cognition

d. Affect-behavior-cognition

_____ involves a drive to experience something personally gratifying. a. Emotional labor b. Utilitarian motivation c. Emotional contagion d. Hedonic motivation

d. Hedonic motivation

Which of the following statements is true of sex appeals in advertising? a. Consumers find sexually appealing ads largely ineffective. b. The use of nudity is ineffective for products that have intimate appeal. c. Both males and females tend to react negatively to female nudity in advertising. d. Highly sexual ads tend to outperform non-sexual ads when they have highly arousing content.

d. Highly sexual ads tend to outperform non-sexual ads when they have highly arousing content.

Which of the following is true of self-improvement motivation? a. It aims at maintaining a perceived current state. b. It is a function of a need driven by homeostasis. c. It orients consumers toward avoiding negative consequences and maintaining homeostasis. d. It leads consumers to perform acts that cause emotions that help create hedonic value.

d. It leads consumers to perform acts that cause emotions that help create hedonic value.

Which of the following illustrates self-congruency theory? a. Sales consultant Kurt Begemann explains that he likes to educate customers about the sport of cycling. b. Doug Shoemaker says customer service is the lifeblood at Wheelworks c. Co-founder Peter Mooney explains that service reps at Wheelworks are not driven by money d. Saleswoman Juliana Popper says female customers often feel timid in the store because they view cycling as a male-dominated sport.

d. Saleswoman Juliana Popper says female customers often feel timid in the store because they view cycling as a male-dominated sport.

The statement "I really like my new tablet computer" best reflects the _____ component of attitude. a. cognitions b. analysis c. behavior d. affect

d. affect

In the context of measuring emotion, _____ is a situation wherein if one feels joyful, he or she cannot also experience sadness. a. homeostasis b. consumer affect c. emotional involvement d. bipolar

d. bipolar

which of the following is true in the context of the concept of the self-congruency theory? a. b. brands bring value to society c. brand shape consumer choices and their lives d. brand become vehicles for self-expression

d. brand become vehicles for self-expression

In the context of measuring emotion, autonomic emotion measures: a. require a volitional response from a consumer. b. cannot record visceral reactions. c. cannot be used to assess emotional activity. d. can monitor facial reactions.

d. can monitor facial reactions.

Wheelworks co-founder Peter Mooney notes that the sport of cycling has become so mainstream that it even appears in Coca-Cola commercials. The traits of cycling that many marketers want associated with their products include: a. Rugged, tough, and strong b. Safe, caring and nurturing c. Exquisite, charming and glamorous d. competitive, thrilling, and exciting.

d. competitive, thrilling, and exciting.

The term _____ refers to the general feelings a consumer has about a particular product or activity expressed as tone or liking. a. self-report affect b. equity appraisal c. agency appraisal d. consumer affect

d. consumer affect

Leaders at Wheelworks note that Europe is the motherland of cycling, and they publicize that sales consultant Kurt Begemann raced in Europe. This is relevant to the company because: a. professional cyclists are the top consumer segment for Wheelworks b. Wheelworks is a European company. c. most of the customers at Wheelworks are European d. consumers whose self-concept is connected to European style and multicultural values will be more likely to shop Wheelworks when they see those values expressed in the store.

d. consumers whose self-concept is connected to European style and multicultural values will be more likely to shop Wheelworks when they see those values expressed in the store.

Megan and her friends are in a mall for Christmas shopping. Megan is not in a good mood as she had an argument with her sister in the morning. As they enter a store, they are greeted by an employee dressed as Santa Claus. There is a general feeling of excitement and festivity among her friends and other shoppers in the store. After a while, Megan realizes that she is not upset any more. In fact, she becomes excited about shopping and even finds a lovely scarf for her sister. In the given scenario, Megan's changing mood is an example of _____. a. self-actualization b. mood-congruent recall c. emotional labor d. emotional contagion

d. emotional contagion

Jordan's Furniture utilizes ________ in its advertisements. a. a prevention focus b. nostalgia c. self-improvement motivation d. humor

d. humor

The Southwest Airlines commercial introducing more non-stop flights, uses a. fear appeals b. sex appeals c. violence appeals d. humor appeals

d. humor appeals

In the context of consumer involvement, a(n) _____ is a variable that alters the nature of the relationship between two other variable components. a. dependent variable b. outcome variable c. ordinal variable d. moderating variable

d. moderating variable

According to Maslow's hierarchy of needs theory, the most basic needs are the: a. need for security and protection. b. need for belongingness and love. c. esteem needs. d. physiological needs.

d. physiological needs.

The term _____ refers to the way consumer lifestyles are measured. a. reprographics b. sociographics c. demographics d. psychographics

d. psychographics

the term________ refers to the way consumer lifestyles are measured a. reprographics b. sociographics c. demographics d. psychographics

d. psychographics

Consumers in bad moods tend to: a. make decisions faster. b. be unaffected by environmental factors. c. outspend their good-mood counterparts. d. react better to service providers who are in bad moods.

d. react better to service providers who are in bad moods.

in the context of Freud's psychoanalytic approach to personality, the ego works largely in accordance with the a. pleasure principle b. c. trait approach d. reality principle

d. reality principle

A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____. a. opinion leader b. market maven c. conscientious consumer d. surrogate consumer

d. surrogate consumer

The reference group discussed in this video is comprised of ________. a.Impulse buyers b.Family members c.Baby Boomers d. teens

d. teens

From a utilitarian value perspective, highly involved shoppers are less likely to react to price reductions because they are too involved with the product to care about the price. a. True b. False

f

One advantage of using autonomic measures to assess emotions is that they are less intrusive because they do not involve physical contraptions. a. True b. False

f

Situational involvement represents how emotional a consumer gets during some specific consumption activity. a. True b. False

f