Chapter 5 Marketing quiz

Which of the following statements is true of cultural factors that influence consumer behavior?

Social classes show distinct product and brand preferences in areas such as clothing and travel

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances

brand evangelists

Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a ________.

brand personality

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

buyers decision process

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process

evaluation of alternatives

Eduardo usually purchases the same breakfast cereal, the kind he grew up eating. Eduardo exhibits ________.

habitual buying behavior

A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

lifestyle

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.

opinion leader

People tend to interpret new information in a way that will support what they already believe. This is called ________.

selective distortion

According to Freud, a person's buying decisions are primarily affected by ________

subconscious motives